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These are the essential ingredients for a business event:

1. Make sure the venue aligns with the event
2. Build a detailed content plan with unique takeaways
3. Create your conference marketing tree
4. Give every attendee a leg up on networking
5. Take a walk in the shoes of all-conference stakeholders
6. Spare yourself the most common conference planning headaches
7. Take a deep dive with leading-edge conference insights
8. Increase app engagement