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@sportsbuddy35 a couple of thoughts:
-Offer limited info for free, with a premium paid product offering some advantage (more info, earlier access, hands-on help, etc).
-A good way to start would be to build an email list, so that you build an audience you can contact directly. You might deliver premium content via email as an incentive.
If you’re willing to share your blog, you’ll get some good ideas from our members.