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Make a nice website is not enough, need to do right backlinks based on business type. Like if have local business then local listing + some of the edu post links going to help on effective way same as if ecommerce then need to add right links from different type of sources.

Here is the example that you can see greekmusicschool Its a local music school website and right now within 3 month most of keywords are on 1st and 2nd pages.