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For selling your product and services online you need to keep some points in mind that is first you need to have backlinking for the website that you are running, create content for optimization in Search Engine Optimization, and create some links with the small business vendor, then do market research for the competitors pricing and product costing done by them and then take customer feedbacks for helping to get more growth in the online business, then add new products and give some special discounts to the customer or some special giveaways for getting new customers to check the product and services which are unique from others