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Congratulations on considering buying an established small e-commerce business! Here are a few questions you may want to ask the seller:

What is the monthly revenue and profit of the business? What is the average order value and how many orders are processed per month?
What is the source of traffic to the website? How much of it is organic and how much is paid? What is the conversion rate?
Are there any existing supplier or distributor agreements in place? Are there any exclusivity agreements?
How is the inventory managed? Is it tracked in real-time?
Are there any outstanding debts or liabilities associated with the business?
What is the reason for selling the business?
Additionally, you should also do your due diligence on the business. This could involve:

Checking the website’s traffic using tools like Google Analytics.
Checking the business’s social media presence and engagement.
Checking for any negative reviews or comments online.
Reviewing financial statements and tax returns of the business.
Verifying the authenticity of the stock and evaluating its current market value.