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Mark
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Hi Harriet, one thing that we did re offline marketing is create some fliers via a website such as vistaprint.

We noticed that Google Ads wanted a huge amount for each click (We work with tradies/time management) so looked into offline marketing.

For what we spent on Google Ads in one day we could get 1000 fliers made up and then we just distributed these over a week or so.

Cons
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Hard to track where a visitor came from
Required manual distribution

Pros
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Much cheaper
Fliers may remain with clients unless thrown away immediately

We now use fliers as part of our offline promotion methodology

HTH
Regards
Mark

www.simpletimeplanner.com - Easy Time Planning Software for Tradies