Home – New Forums Marketing mastery 1300 vs normal number

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  • #974864
    PocketDocket
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    Hi guys,

    I have a question: What form of number is someone more likely to call- a 1300 number or a standard number (ie. (03) 9182 6530)?

    The number will be placed on my website, as well as promotional material such as business cards, brochures etc…

    Does it make a difference that it is aimed at B2B?

    Regards,
    Jeremy

    #1070840
    bridiej
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    Personally I don’t think it actually matters all that much.

    If I need the services of someone and they fit the bill I will phone them regardless of whether it’s freephone, local or mobile number.

    I do have a 1800 number, purely for customer’s convenience so they can call me without being charged.

    JMHO

    #1070841
    PocketDocket
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    Thanks Bridie,

    It seems that the majority of websites that I have looked at have a 1300 number.

    Anyone else have an opinion?

    #1070842
    soupmedia
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    I take care of marketing for a couple of WA based companies pitching for construction work to the national market. Both companies had been operating pretty successfully with an (08) Perth local number for about 10 years but were suspecting they were missing out on interstate work. One of the first things I did was organise 1300 numbers to draw attention away from the fact they are based in WA.

    Seems to work pretty well. Interstate enquiry rates are up since the start of the year and the increased business easily offsets the setup and 1300 rental costs.

    A caveat: customers who get free local calls usually have to pay to call a 1300 number as 1300 calls aren’t included in many free plans, and there’s a connection fee paid at the business end for each call. It can get pricey if you are taking a huge volume of calls.

    #1070843
    DigitalDomination
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    I haven’t personally found any negatives though i was recently told that it can lower your call rates apparently.

    Other reasons why we use 1300 & 1800 numbers;

    1. Testing – we can put as many secondary numbers in our account and use those on different marketing materials, to get a better indication of conversions.

    2. Moving – if you change location often you can’t keep a local number, so everyone who had your details now has to update it.

    #1070844
    PocketDocket
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    Thanks Soupmedia,

    I am currently using a skype number (03) etc… anyways, and it is directed to my mobile, which is very expensive. I think 1300 and skype have pretty much the same rate for calls directed to my mobile.

    I think that I should get a 1300 number as the local/national issue is relevant to me, I would like interstate business as well as Victorian.

    Thanks,

    Jeremy

    #1070845
    bridiej
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    Is there a reason why you use a mobile? Only, if you’re mostly in the office you could get one of these

    I got one about a month ago, it’s cheaper than having calls diverted to a mobile (basically if someone calls my 1800 or 0800 numbers it costs me for a national call only) as you just log into Skype directly.

    #1070846
    Michael_R
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    I think that you need to give your customers a choice on this…

    I will call a 1300 number only if I can find out the location of the business – I don’t want to call a 1300 number for a plumber or when trying to find a supplier of something I need urgently!

    #1070847
    PocketDocket
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    Hmmm,

    Definitely a mixed response! As a tech product that doesn’t need an office (ie. no appointments come in to visit), I would probably prefer only email communications if I could, however I realise that some people are only comfortable buying after talking to someone on a phone.

    I think I need a 1300 number- anyone have suggestions on the best providers around?

    Jeremy

    #1070848
    ray_223
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    My though is that if you are only providing a product / service in your local area a standard landline number is OK.
    If you are known as a single freelancer / consultant a mobile number is OK.
    If you are looking to provide products/services state/country wide you should go some sort of national number (e.g. 1300 1800).

    I use Telcoworx for my 1300 (which I think has just recently been sold to Velox – have had our 1300 number for about a year and had no problems.

    Good luck.

    #1070849
    Ytelco
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    As with everything, there are a lot of different plans around for inbound numbers so it will pay to look around for the best supplier for your circumstances.

    Some will ask for higher minimum monthly payments (and may have cheaper call rates), whilst others have lower monthly fees and potentially higher call rates.

    An important thing to check is that you are able to transfer the number to another provider at a later date if you choose to. Some providers will let you use the number under a lease arrangement which makes this very difficult (this is more common with phone words than standard 1300’s but still worth asking).

    #1070850
    Shaukat Adam Khalid
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    Depends on ur strategy. Do u have a local presence and expanding regional or national?

    U have to test it. Some businesses loose customers these days by having inbound services. Others flourish.

    Are u positionih ur business as corporate or personal ? That also makes a difference.


    I am here: http://maps.google.com/maps?ll=-27.614564,153.105777
    – Khalid

    Sent from my iPhone using Tapatalk

    #1070851
    PocketDocket
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    I am looking for a national corporate presence. I am definately going down the 1300 number..

    Thanks for all the help.

    Jeremy

    #1070852
    GailH
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    We specialise in 1300 & 1800 numbers, so I’ll do my best to make this useful and minus the marketing hype. :)

    For sure a 1300 (or 1800) number is the way to go if you want a national presence.

    These numbers cheaper for your customers to call if they’re using a landline, plus they have other benefits like portability, flexible routing and built-in reporting. Check out this blog post if you want to know more: Differences Between 1300 numbers and 1800 numbers.

    When deciding whether to go 1300 or 1800, the only difference is price.

    A 1800 number is free to call and 1300 numbers cost the same as a local call when dialled from a landline. The business receiving the call gets the first 20 minutes free for local landline-to-landline calls for 1300 numbers. There is no free time for 1800 numbers.

    So if the majority of your calls are national, the 1800 number might be a better choice for you (same cost to you and cheaper calls for your landline customers).

    We’ve also got a blog post to help you choose the right carrier: Which 1300 number provider is right for your business? And no, it doesn’t tell you that we’re the only good one out there! :)

    Feel free to contact me directly if you’ve got any specific questions.

    Gail

    #1070853
    PocketDocket
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    Hi Gail,

    Thanks for that info, the only problem I currently have is I work from home so I redirect all calls to my mobile, which is expensive! Is there anyway that I can have it connected to my local phone (home telephone) and be able to re-direct to my mobile when I am out?

    Jeremy

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