Home – New Forums Marketing mastery 5 ways to cut your promotional products costs down

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  • #977548
    GoPromo
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    Hi I am asked everyday by customers how they can cut the costs of there promotional products. My top 5 tips are below.

    1/ Leave plenty of lead time.
    The faster you need the products the more they will cost. If you allow 6 weeks you can cut your costs by 50%

    2/ Purchase in bulk
    An example is, 100 pens could cost you $3 each, but if you purchase 1000 pens they could cost you as little as $0.45 each.

    3/
    Keep the print colours to a minimum.
    With most products there is a set up charge for every colour you want printed. If the product is dye sublimated this will not be a problem. An example is 500 calico bags with 1 colour print will cost $1520, 2 colour print will cost you $1800 & 3 colour print will cost you $2100.

    4/ Have good quality art work
    We don’t expect you to have your art work in the perfect file format, but we do like it in a good quality format. It isn’t easy to convert a poor quality photo or scanned file into the correct format. All extra time working on your art work could cost you $75 per hour.

    5/ Shop around
    Shop around as there are huge price differences from one supplier to another. Always as these questions,
    (1) What are the set up costs
    (2) How much is shipping.
    (3) What is the turnaround time
    (4) Are there any addition charges

    #1098163
    AgentMail
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    • Total posts: 1,741
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    And where is number 5????

    #1098223
    AgentMail
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    And where is number 5????

    #1098165
    GoPromo
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    • Total posts: 6
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    Good question, number 5 has gone missing.

    #1098224
    GoPromo
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    Good question, number 5 has gone missing.

    #1098225
    King
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    I see it

    5/ Shop around
    Shop around as there are huge price differences from one supplier to another. Always as these questions,
    (1) What are the set up costs
    (2) How much is shipping.
    (3) What is the turnaround time
    (4) Are there any addition charges

    #1098278
    King
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    • Total posts: 2,212
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    I see it

    5/ Shop around
    Shop around as there are huge price differences from one supplier to another. Always as these questions,
    (1) What are the set up costs
    (2) How much is shipping.
    (3) What is the turnaround time
    (4) Are there any addition charges

    #1098226
    MatthewKeath
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    • Total posts: 3,184
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    I think point 3 is a good one.

    Most things only require one colour print, as it’s generally only your logo and some text.

    If you have don’t have a single colour logo variation get your designer to supply it.

    Full colour will increase the price by a large amount.

    #1098281
    MatthewKeath
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    • Total posts: 3,184
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    I think point 3 is a good one.

    Most things only require one colour print, as it’s generally only your logo and some text.

    If you have don’t have a single colour logo variation get your designer to supply it.

    Full colour will increase the price by a large amount.

    #1098227
    ojwebdesign
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    • Total posts: 22
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    thanks for your tips, very good points especially point 1 & 5 i would say are most important

    kind regards,
    Elegant Web Designs
    Oj

    #1098283
    ojwebdesign
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    • Total posts: 22
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    thanks for your tips, very good points especially point 1 & 5 i would say are most important

    kind regards,
    Elegant Web Designs
    Oj

    #1098228
    Phil of the Penguin
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    • Total posts: 9
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    Thats a great post, I actually run a small business in this industry and I can guarantee that these steps will save you $$ especially the quantity and having artwork setup and in the correct format.

    #1098285
    Phil of the Penguin
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    • Total posts: 9
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    Thats a great post, I actually run a small business in this industry and I can guarantee that these steps will save you $$ especially the quantity and having artwork setup and in the correct format.

    #1098229
    Johny
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    6. When shopping around don’t dismiss the idea that a supplier overseas may be able to provide even more cost savings.

    #1098287
    Johny
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    • Total posts: 840
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    6. When shopping around don’t dismiss the idea that a supplier overseas may be able to provide even more cost savings.

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