Justin wrote:

The most important outside of that is learning from your customers but I’d say it’s most important to learn from your best customers.

It’s as easy to action incorrect feedback for the wrong people as it is for the right people.

It can be a fine line to avoid distraction but it helps to have a laser focussed idea of what an ideal customer is to separate actionable feedback from whinging.

One way I have done this successfully is to ask prospects what they didn’t like about previous providers. If I hear the same frustration or problem 3 times, it goes on the website as a positive promise. Eg, Three people who say that contractors are always late ends up like this, “On Time, Every Time” – then, of course, I have to deliver on that promise!!

Thank you for sharing the post with 61 small business tips for 2022. I found it to be a great resource for Australian business owners looking to improve and grow their businesses.

I particularly found the tips on staying up to date with changes in legislation and regulations to be very helpful, as it can be challenging to keep track of the constantly evolving business environment.

The tip on establishing a strong online presence and utilizing digital marketing strategies is also crucial in today’s digital age, and I appreciated the specific examples provided.

Overall, the post is well-written and informative, and I’m sure many small business owners will find it helpful in navigating the challenges and opportunities of running a business in 2022.