Home – New Forums Marketing mastery A question of impression.

  • This topic is empty.
Viewing 11 posts - 1 through 11 (of 11 total)
  • Author
    Posts
  • #977867
    Calcul8or
    Participant
    • Total posts: 481
    Up
    0
    ::

    The other burning question I have is how best to tell people what I do.

    Thanks to a very indepth and constructive chat I had with our very own Jayne Tancred, probably better known as FS Concierge (the lady is a marketing genius, by the way), it became clear that there is an inner struggle happening between telling people I can provide “Customised Solutions” to all their business problems, and saying simply that I can help them solve business-related problems using tools they already have.

    What do you think? Would you run a mile at the mention of a “customised solution”, because of recurring nightmares the phrase might cause of hideously expensive services? What would make you stop and take notice?

    Programmer. Analyst. Nerd. Calcul8ors.com.au Custom Software & Collaboration
    #1102462
    AgentMail
    Member
    • Total posts: 1,741
    Up
    0
    ::

    Hi Calcul8or,

    You and I have spoken briefly about this offline. The main thing is people don’t know what they don’t know. You can have customised solutions to all of the businesses problems, but if the business themselves cannot identify the problem, you have nothing to offer them.

    This for me is where having a packaged solution to a known common problem will have a better result of getting your foot in the door – then you can uncover the other problems and present them as a trusted advisor.

    I think perhaps creating something like a basic CRM tool and offering it on a free trial basis, will get you a good start.

    But to answer your question, I think talking about using existing tools might be easier, as people wont be worrying about big software costs

    #1102538
    AgentMail
    Member
    • Total posts: 1,741
    Up
    0
    ::

    Hi Calcul8or,

    You and I have spoken briefly about this offline. The main thing is people don’t know what they don’t know. You can have customised solutions to all of the businesses problems, but if the business themselves cannot identify the problem, you have nothing to offer them.

    This for me is where having a packaged solution to a known common problem will have a better result of getting your foot in the door – then you can uncover the other problems and present them as a trusted advisor.

    I think perhaps creating something like a basic CRM tool and offering it on a free trial basis, will get you a good start.

    But to answer your question, I think talking about using existing tools might be easier, as people wont be worrying about big software costs

    #1102463
    Cat – GLC
    Member
    • Total posts: 440
    Up
    0
    ::

    Hi Calcul8tor,

    I agree with Carl on this one. Providing a basic solution to common problems may be your best way in. Once they see how it can help them in their business then providing them with the option to customise it to their business requirements etc will be a lot easier than trying to find what exactly they are needing straight up.

    I think spreadsheets and CRM tools are underrated in business. I have to admit to being a little bit of a nerd when it comes to these things. Would love to have a sit down with you soon and see what you can do to help streamline some processes as I know there is a lot more that can be done to make things easier.

    Regards

    Cat :)

    #1102540
    Cat – GLC
    Member
    • Total posts: 440
    Up
    0
    ::

    Hi Calcul8tor,

    I agree with Carl on this one. Providing a basic solution to common problems may be your best way in. Once they see how it can help them in their business then providing them with the option to customise it to their business requirements etc will be a lot easier than trying to find what exactly they are needing straight up.

    I think spreadsheets and CRM tools are underrated in business. I have to admit to being a little bit of a nerd when it comes to these things. Would love to have a sit down with you soon and see what you can do to help streamline some processes as I know there is a lot more that can be done to make things easier.

    Regards

    Cat :)

    #1102465
    Anonymous
    Guest
    • Total posts: 11,464
    Up
    0
    ::

    Awww, Shail, shucks. You’ve made me blush. Thanks for saying such nice things.

    Jayne

    #1102542
    Anonymous
    Guest
    • Total posts: 11,464
    Up
    0
    ::

    Awww, Shail, shucks. You’ve made me blush. Thanks for saying such nice things.

    Jayne

    #1102467
    Calcul8or
    Participant
    • Total posts: 481
    Up
    0
    ::
    AgentMail, post: 114277 wrote:
    Hi Calcul8or,

    You and I have spoken briefly about this offline. The main thing is people don’t know what they don’t know. You can have customised solutions to all of the businesses problems, but if the business themselves cannot identify the problem, you have nothing to offer them.

    Yes we have Carl, and I am beginning to realise that you’re spot on! It’s not so easy to change a mindset that you create for yourself when you first set off on a journey like this, but the important thing is to glean as much advice and knowledge from those around you…..and I’m getting there! hehehe

    Cat – GLC, post: 114303 wrote:
    I think spreadsheets and CRM tools are underrated in business. I have to admit to being a little bit of a nerd when it comes to these things. Would love to have a sit down with you soon and see what you can do to help streamline some processes as I know there is a lot more that can be done to make things easier.
    Cat :)

    They sure are, Cat!

    I would be more thn happy to start a conversation about the processes you have in mind. The potential is limitless!

    FS Concierge, post: 114304 wrote:
    Awww, Shail, shucks. You’ve made me blush. Thanks for saying such nice things.

    Jayne, I think you’d be pretty hard pressed to find anyone on this forum who doesn’t appreciate your happy presence first of all, and who doesn’t think that you rock, most importantly!

    :-)

    Programmer. Analyst. Nerd. Calcul8ors.com.au Custom Software & Collaboration
    #1102544
    Calcul8or
    Participant
    • Total posts: 481
    Up
    0
    ::
    AgentMail, post: 114277 wrote:
    Hi Calcul8or,

    You and I have spoken briefly about this offline. The main thing is people don’t know what they don’t know. You can have customised solutions to all of the businesses problems, but if the business themselves cannot identify the problem, you have nothing to offer them.

    Yes we have Carl, and I am beginning to realise that you’re spot on! It’s not so easy to change a mindset that you create for yourself when you first set off on a journey like this, but the important thing is to glean as much advice and knowledge from those around you…..and I’m getting there! hehehe

    Cat – GLC, post: 114303 wrote:
    I think spreadsheets and CRM tools are underrated in business. I have to admit to being a little bit of a nerd when it comes to these things. Would love to have a sit down with you soon and see what you can do to help streamline some processes as I know there is a lot more that can be done to make things easier.
    Cat :)

    They sure are, Cat!

    I would be more thn happy to start a conversation about the processes you have in mind. The potential is limitless!

    FS Concierge, post: 114304 wrote:
    Awww, Shail, shucks. You’ve made me blush. Thanks for saying such nice things.

    Jayne, I think you’d be pretty hard pressed to find anyone on this forum who doesn’t appreciate your happy presence first of all, and who doesn’t think that you rock, most importantly!

    :-)

    Programmer. Analyst. Nerd. Calcul8ors.com.au Custom Software & Collaboration
    #1102469
    Shaukat Adam Khalid
    Participant
    • Total posts: 1,528
    Up
    0
    ::

    It seems you are struggling with your opening statement and most do so you are not alone.

    Have you considered approaching it with a problem statement? You know how insurance companies do this > “What happen if “he” died? What if you lost your job? ” How would you business cope when disaster strikes in the form of a natural disaster, burglary, etc? Do you have enough funds to cover your own funeral? What if you got injured or sick and could not work?

    The common theme is to elicit an emotional response before proposing a solution.

    So what problems do you work on (not solve)? You need to find out the worries and conversation that’s taking place in your customer’s mind. Then enter it.

    80% diagnosis, 20% solution. Most work the other way around because they think they are “solution specialists”. I made the same mistake a long time ago.

    Observe magazine headlines, news, conversations and you will find that the kind that draws the most attention and response is bad news.

    Start with bad news, talk about it some more then offer a “proposed” solution.

    Problem, agitate, solution.

    Unfortunately, human beings are always attracted to bad news. The funny thing is the more we talk about problems, the closer we get. Once you are in sync, then you get talk positive “It’s not your fault. There is a way out of this mess. Your business can be stress free in x days with product Y designed just for your unique challenges…

    Calcul8or, post: 114265 wrote:
    The other burning question I have is how best to tell people what I do.

    Thanks to a very indepth and constructive chat I had with our very own Jayne Tancred, probably better known as FS Concierge (the lady is a marketing genius, by the way), it became clear that there is an inner struggle happening between telling people I can provide “Customised Solutions” to all their business problems, and saying simply that I can help them solve business-related problems using tools they already have.

    What do you think? Would you run a mile at the mention of a “customised solution”, because of recurring nightmares the phrase might cause of hideously expensive services? What would make you stop and take notice?

    #1102546
    Shaukat Adam Khalid
    Participant
    • Total posts: 1,528
    Up
    0
    ::

    It seems you are struggling with your opening statement and most do so you are not alone.

    Have you considered approaching it with a problem statement? You know how insurance companies do this > “What happen if “he” died? What if you lost your job? ” How would you business cope when disaster strikes in the form of a natural disaster, burglary, etc? Do you have enough funds to cover your own funeral? What if you got injured or sick and could not work?

    The common theme is to elicit an emotional response before proposing a solution.

    So what problems do you work on (not solve)? You need to find out the worries and conversation that’s taking place in your customer’s mind. Then enter it.

    80% diagnosis, 20% solution. Most work the other way around because they think they are “solution specialists”. I made the same mistake a long time ago.

    Observe magazine headlines, news, conversations and you will find that the kind that draws the most attention and response is bad news.

    Start with bad news, talk about it some more then offer a “proposed” solution.

    Problem, agitate, solution.

    Unfortunately, human beings are always attracted to bad news. The funny thing is the more we talk about problems, the closer we get. Once you are in sync, then you get talk positive “It’s not your fault. There is a way out of this mess. Your business can be stress free in x days with product Y designed just for your unique challenges…

    Calcul8or, post: 114265 wrote:
    The other burning question I have is how best to tell people what I do.

    Thanks to a very indepth and constructive chat I had with our very own Jayne Tancred, probably better known as FS Concierge (the lady is a marketing genius, by the way), it became clear that there is an inner struggle happening between telling people I can provide “Customised Solutions” to all their business problems, and saying simply that I can help them solve business-related problems using tools they already have.

    What do you think? Would you run a mile at the mention of a “customised solution”, because of recurring nightmares the phrase might cause of hideously expensive services? What would make you stop and take notice?

Viewing 11 posts - 1 through 11 (of 11 total)
  • You must be logged in to reply to this topic.