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  • #968963
    melbstrip
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    • Total posts: 114
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    As a business in Adult Entertainment I have found it can be quite difficult to market online effectively. Well to be honest marketing in general.

    One of the reasons for this is the stigma attached to “Adult Entertainment”. Soon as you say that, the assumption is porn. I don’t want to advertise on or be linked to porn sites, regardless of their PR. It attracts the wrong type of customer.

    Sure you can list yourself on wedding guides under “Bucks Entertainment”, alongside all of your competitors, but for what? Backlinks is the only reason I have done so.

    A good percentage of business directory/guides have no “Adult” category. So we travel to the “Adult” sites, porn and swinger sites. Ewww :(

    I’m interested to hear from other soloists whose business falls in the “Adult” category about what you have done, tried, or found to be successful.

    Or if I’m the only one, any feedback or thoughts would be great.

    Cheers
    Marianne

    #1036051
    JohnW
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    Hi Marianne,
    This is going to have to be a quick reply.

    I’m scared my wife will walk in while I’m inspecing your website. I can’t even claim with any credibility that I’m only there to read your articles…

    Therein lies your biggest online marketing problem – no words.

    In fact it may be two problems. There are few words on your pages to start with but Google may be seeing most of your text as hidden text. Hidden text is considered SE spam and is a big “no-no”.

    This is how Google “reads” your home page: http://webcache.googleusercontent.com/search?q=cache:NwK8TpMf-yEJ:www.xxxtcstrippers.com.au/+site:xxxtcstrippers.com.au&hl=en&gl=au&strip=1

    Gotta go, I hear my wife coming.

    Regs,

    JohnW

    #1036052
    melbstrip
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    • Total posts: 114
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    Please give my apologies to your wife, I certainly do appreciate the feedback.

    It concerns me that is how the homepage is showing up. Can’t help but wonder if I’ve made a huge boo-boo while tweaking.

    Ahh the fun of more investigation on my part.

    #1036053
    Melinda B
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    Why not post in the Critique Board for ways to improve your website with a link back to this thread.

    I think that would be a good starting point for you, improve the website first and then look at your marketing. Marketing isn’t going to help if your website is holding you back.

    #1036054
    BB
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    • Total posts: 215
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    melbstrip, post: 43553 wrote:
    As a business in Adult Entertainment I have found it can be quite difficult to market online effectively. Well to be honest marketing in general.

    I’m interested to hear from other soloists whose business falls in the “Adult” category about what you have done, tried, or found to be successful.

    Or if I’m the only one, any feedback or thoughts would be great.

    Hi Marianne,

    Firstly, let me say that ‘marketing in general’ is difficult for all of us. If we had the secret to that, there’s a good chance you’d have heard about all of us a long time ago.

    You’ve got one advantage – you can possibly tell where your niche market lies. I’m sure you don’t wish to market to childrens birthdays, family activities, christenings or Bar Mitzvahs.

    So, like all of us – all you have to do is define your ‘point of difference’ and market accordingly. And, that possibly means you’ll have to take a ‘different’ approach to everybody else in your industry. After all, you’ve already said that you’re different, now you just have to market it like that.

    Funnily enough, I often find my business has ‘fallen into the adult category’ when it comes to ‘directories’ etc. *frowns* How anybody can mix up personal budgeting with adult entertainment is beyond me!

    Of course we all know that ‘Budget’s not a dirty word’ but what it does mean, is that I must be very persistent, and also persevere in proving to people that my business has a place in the world today. It means that I have to be a little more inventive in my marketing.

    Can you believe that I have people who refuse a fridge magnet with the excuse that they “have small children”? To them I say – have a really good look at what you and your family are listening to, reading, watching on tv and saying. Then come back to me and we’ll discuss it. *rolls eyes*

    So – define exactly who it is you’re targeting (your niche) and then work out how to prove that you’re different to the rest. If you look like all the others, then that’s how you will be judged.

    Cheers,

    B.B.

    #1036055
    seocourse
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    I used to managed an adult website in early 2000…. remember the dialup time?

    Backlinks from directories… well… they don’t make a lot of difference, unless they are REAL directories.

    You can always try to focus to get backlinks from different sources:

    forums
    articles
    blog comments
    social media
    youtube videos
    even believe it or not… Press Release.

    #1036056
    melbstrip
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    • Total posts: 114
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    Thank you for the words of wisdom. I knew you guys wouldn’t let me down.


    @Melinda
    After some lengthy messages with ClickWebDesign, I’ve decided on doing a complete overhaul of the site with a fresh new look. Will certainly be posting it for review when I finish.


    @BB
    Being different and announcing it to the world. XXXTC has certainly done that, but I think I’ve dropped the ball more recently. FS is firing me up for a new approach.


    @seocourse
    Gabriel your comments are always welcome, as they are in plain english I can understand (your accent not withstanding). I’ve just started a blog which I will being using as a platform for article submission etc.

    I’m sure I’ll have more questions and dilemmas along the way, so apologies in advance :)

    Thank you
    Marianne

    #1036057
    Trish FCA
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    • Total posts: 235
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    Hi Marianne,

    Welcome to Flying Solo.

    Love the pics on your website. The girls look like lingerie models rather than the usual erotic dancers.

    Have you thought about approaching pole dancing studios or maybe some male dominated gyms?

    Keep up the good work, adult entertainment is important to us adults.

    Cheers,

    Trish.

    #1036058
    melbstrip
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    • Total posts: 114
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    Quote:
    Have you thought about approaching pole dancing studios or maybe some male dominated gyms?

    Pole dancing studios can, on occasion, be good recruitment grounds for fresh talent. But their clientele is predominantly female and not looking to hire female strippers.

    Male dominated gyms is an interesting suggestion. I think alot of gyms have noticeboards, perhaps I could post a flyer. Hmmm, the brain is ticking over…clunk, clunk.

    #1036059
    King
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    yes don’t discount the power of offline marketing.

    Also look at gift sites and wedding sites (buck’s parties)

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