Home – New Forums Marketing mastery Advertise Inc. or Ex. GST ??

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  • #999567
    steveo01199
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    Hi all,

    I have a new flooring business.

    Not sure if I should advertise my prices as $39/sqm or $42.90/sqm Inc. GST?

    Which price would draw more customer enquiries?

    I’m inclined to just advertising it as $39/sqm..as a cheaper price would draw more attention.

    Interested to know your thoughts/perceptions.

    Thanks

    #1220305
    RunicConvenience
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    alas the problem with advertising the cheaper rate is your going to have the “odd ones” who will jump out at the mention of GST added on at the end, claiming they should have been told upfront that the price is not as advised.

    as well as the issue if your targetting the cheaper clients you get the hassle of dealing with cheap clients. ie always undervalueing your price and wanting cheaper options.

    #1220306
    Paul – FS Concierge
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    [USER=114991]@steveo01199[/USER]

    Thank you for joining our community and posting.

    It is important to know the law before you make a decision.

    This link might help your research.

    Cheers

    #1220307
    bb1
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    You may want to read this before you think about deceptive advertising.

    https://www.accc.gov.au/publications/advertising-selling/advertising-and-selling-guide/pricing/component-pricing

    #1220308
    bb1
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    [USER=78928]@Paul – FS Concierge[/USER] snap

    #1220309
    LucasArthur
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    is it B2C or B2B

    Jason Ramage | Lucas Arthur Pty Ltd | E: [email protected]   P: 61 3 8324 0344    M: 61 412 244 888
    #1220310
    RunicConvenience
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    bb1, post: 266008, member: 53375 wrote:
    You may want to read this before you think about deceptive advertising.

    https://www.accc.gov.au/publications/advertising-selling/advertising-and-selling-guide/pricing/component-pricing

    saving this. was sure it was a thing in australia.

    #1220311
    bb1
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    It’s interesting and just a sideline to this query, but any cafe’s or restaurants should be checking these guidelines re the weekend surcharge, the number that I have seen that just have a tiny sign next to the cash register, or some other obscure location, whereas it needs to be clearly on the menu.

    Just added this note in case anyone from those industries happen to read this thread.

    #1220312
    steveo01199
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    bb1, post: 266008, member: 53375 wrote:
    You may want to read this before you think about deceptive advertising.

    https://www.accc.gov.au/publications/advertising-selling/advertising-and-selling-guide/pricing/component-pricing

    How is advertising ex GST “deceptive”?

    If I sell without informing the buyer of GST then yes.

    [Mod Edit to remove content that breaks the Forum Golden Rule – Be nice, respectful].

    #1220313
    RunicConvenience
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    steveo01199, post: 266015, member: 114991 wrote:
    How is advertising ex GST “deceptive”?

    If I sell without informing the buyer of GST then yes.

    Get your facts straight buddy.

    Component pricing
    When you present prices to your consumers, you should state the total price. This applies to advertising across all mediums. If you promote a price that is only part of the total price of goods or services, you must also include the total price (as a single figure) at least as prominently as the part price. It is also illegal to represent to consumers that the price of a component or components is the total price.

    The single price must include any tax, duty, fee, levy or other additional charges (e.g. GST or airport tax).

    they literally use GST as the example in that one stating you need to specify GST in the total single ticket price being advertised. not sure what your getting angry about.

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