Advertising Locally

[josh_b]

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Im a small business owner in Brisbane’s northern suburbs. I just got a piece of marketing put under my door from a company called Four Leaf Advertising. $275 gets you an ad in their directory that is sent to every home in the local area. This is perfect for my business, but I’m wondering if anyone else has used them and what their experience was like.

Their site is: http://www.fourleaf.net.au

Cheers
Josh

[Lucki]

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Hi Josh,

Perhaps before you consider using their services, ring them and speak to a few of their clients and determine the response they received. I tend to regard client recommendations highly as they’ve had direct experience with the company. Obviously this will vary depending on the product/service you have.

I’m based in Melbourne but had a similar experience with a company here and it yielded no results. The advertising has to target your market audience.

If you decide to go ahead with them, assess the results for future marketing campaigns.

Good luck.

Lucki

[Burgo]

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Advertising Locally is a great way of spreading the word about you in your local community but I found that instead of going with a directory ( which gave me one or perhaps two calls a year) the local newspaper gives you a much better coverage.
Why do I say this, a directory is issued once. 50% or more are immediately thrown away.The other 50% just sits on a shelf or in a draw and forgotten.

On the other hand the local newspaper is delivered to the door once every
week so thats 52 times a year. Lets say 50% of these end up in the rubbish bin immediately the other 50% are read by at least one member of the family every week.

Not only that with a directory the ad you places stays the ad you placed, with the local newspaper if the ad you placed every week say for three months was the same and you needed to change some of the wording then with a phone call you can , so with any seasonal specials ect you can adjust the ad to carry the message you want.

To me directory advertising is yellow pages, and nothing less.
However I believe the best value for money is by far your local newspaper, who may even run an editorial for FREE.

Thats what I believe Advertising Locally means.

[belonna]

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I’d ask for a media kit for sure. I haven’t heard of them although I live on the south side where they may not operate currently.

Personally I find local newspapers a complete waste of time and money. Your ad gets lost with the other advertisements not to mention the pages of articles. I much prefer the smaller local publications for coverage. It’s also important to understand that for the most part advertising isn’t an instant miracle. When advertising in a publication and even via flyers for that matter you need to build up your brand recognition over a period of time before you can reasonably expect to see a good return on your investment.

One run of flyers may very well work for you but in the majority of cases it is a waste of money, even with the entry into their directory it is unlikely to drum up anything. Directory advertising is a market very well cornered by the Yellow Pages, I’d pick up one of those before anything else. It’s a world-wide trusted and highly familiar directory. When I need a service or product of any kind I instantly think to look in the Yellow Pages.

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