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  • #992835
    qualitytrades
    Member
    • Total posts: 5

    Hi guys my name is Michael. I’m just wanting to get some advice on my website and what I can do to make it grow. Currently I receive about 120-220 views per day on my website and I have added keywords into my pages. What would rank me better and help me gain more traffic ? I’m thinking about purchasing backlinks to my site would this be best ?

    If I could get a mentor that would be greatly appreciated

    my website address is http://www.qualitytrades.com.au

    #1188380
    Anonymous
    Guest
    • Total posts: 11,465

    Hi qualitytrades, and welcome to Flying Solo.

    I’ve moved your post from it’s original location to the Search engines etc section, which is the more appropriate place for it.

    We generally find that people are most inclined to offer their advice after they’ve gotten to know you a little, so I also encourage you to tell us a bit about yourself and your business (including your name), either here or in the New members section of the forum.

    Thanks for joining the forum,
    Jayne

    #1188381
    John Romaine
    Member
    • Total posts: 1,104

    I provide monthly SEO consulting (mentoring) if you’re interested. $125 an hour, minimum 4 hours per month.

    I have 13 years online marketing experience.

    #1188382
    Aleszandro
    Member
    • Total posts: 13

    Buying backlinks is never the way to go. Anything you can buy on websites like fiverr.com will most likely be in a bad “neighbourhood” SEO-wise. This means Google will be more likely to penalise you than to rank you higher.

    Good content is the way to go; write engaging posts, reach out to influencers in your niche and hope that they will link to your posts. Or, hire somebody else to help you with SEO.

    #1188383
    Byron Trzeciak
    Member
    • Total posts: 422

    Hi Michael,

    I tried to give you a call but haven’t been able to get in touch.

    I noticed that your website isn’t running Google analytics so in my experience it’s likely that your view count might be slightly to significantly inflated if you’re using some of the inbuilt web server tracking.

    For everybody reading this thread under no circumstances should you ever buy backlinks. This services on Fiverr will only result in a penalty within Google or have little to no impact.

    Online business is hard work. You can’t build a physical business in one day and expect to have a queue of visitors waiting at the front door to come in, online businss is no different. It takes persistence and solid marketing to ensure people can find your business and this goes for both online and offline.

    Your website is confusing but from what I can gather it’s a business directory. Business directories should focus on categories (electricians vs engineers), branded searches (business names) and locations (electricians melbourne).

    Your aim is to rank as highly on as many relevant searches as possible.

    Your onsite SEO can be greatly improved to target each of the areas above. This is the foundation of quality SEO and something you should put all your focus into before worrying about backlinks.

    I’m happy to provide training and mentoring or any other services you require.

    #1188387
    MissSassy
    Member
    • Total posts: 1,255

    I concur never buy backlinks and remember that traffic does not equal sales, you can get 5 views a day and get genuine enquiry from one of those.

    Just a little tip: Your email address needs to be more professional, seeing the one you have turns me off your site immediately. It needs to be aligned with your domain, there is nothing worse than a business not doing this simple thing.

    Remember that SEO takes time and if you pay for it, make sure you find a professional, you have already received some good advice here for zero cost.

    #1188388
    Jason Ramage
    Participant
    • Total posts: 3,161
    MissSassy, post: 221661, member: 52888 wrote:
    I concur never buy backlinks and remember that traffic does not equal sales, you can get 5 views a day and get genuine enquiry from one of those.

    Just a little tip: Your email address needs to be more professional, seeing the one you have turns me off your site immediately. It needs to be aligned with your domain, there is nothing worse than a business not doing this simple thing.

    Remember that SEO takes time and if you pay for it, make sure you find a professional, you have already received some good advice here for zero cost.
    Sage words, as usual.

    Jason Ramage | Lucas Arthur Pty Ltd | E: hello@lucasarthur.net.au   P: 61 3 8324 0344    M: 61 412 244 888
    #1188389
    Greg_M
    Member
    • Total posts: 1,691

    Hi Michael,
    SEO is not my area, but apart from saying buying links is a bad idea, I did have a look at your site and I think you have bigger issues than backlinks.

    1. I’m getting security warnings in my browser … not sure why but never a good thing to instil trust with a user.

    2. The site is very slow, Im getting 101 requests and nearly an 8 second load time … not conducive to holding users.

    3.Google page speed insights doesn’t like your site at all 40/100 on the desktop 56/100 on mobile.

    Given that your entering a very competitive area I think your site needs to be very “slick” to succeed against the competition … it’s not there yet.

    You have little content and some of what’s there is is “spammy” (stuffed with keywords).

    I think if you tackle the big stuff links will come.

    Good luck with it, Cheers

    #1188390
    bb1
    Participant
    • Total posts: 4,485

    Hi Michael,

    Just an observation on trying to contact your engineer, who I am guessing may be a relative.
    http://www.rafzan.com.au – brings up a red warning from Mcafee Antivirus, advising not to go there.
    You may like to check it out

    #1188391
    Peter – FS Administrator
    Member
    • Total posts: 1,889

    Hi Michael and all,

    Some good advice and food for thought here for you.

    But also just a quick note to let you know that I’ve taken a couple of posts offline from this thread following comments that veered outside our guidelines on respectful discussion and will also follow up directly.

    SEO is always a hotly debated topic on this forum and others, but I do apologise and understand if you felt a little attacked – particularly as a new member – so please don’t hesitate to contact me if you have questions or concerns around this. Hopefully this doesn’t put you off asking questions as there are lot of knowledgeable crew around the community!

    While we always welcome robust debate and contrary opinions on Flying Solo (what else do you get with SEO!), we also pride ourselves on being the friendliest, most helpful forums around, and ask that we all please treat our fellow community members with courtesy and respect.

    If anyone has concerns about this or want to chat further, please don’t hesitate to send me a message and we can discuss.

    Thanks all!
    Peter & the FSers

    #1188392
    qualitytrades
    Member
    • Total posts: 5

    First off thankyou to everyone who replied some really helpful stuff has been said on the forum that I have taken into account and fixed.

    Secondly I have lowered my website page speed down to 4 seconds, and I’m not sure how I can lower this further as I have W3 Total Cache plugin ? suggestions ?

    If you have any more advice I would love to hear it.

    #1188393
    JohnW
    Member
    • Total posts: 2,642

    Hi Michael,
    Can I suggest some research is needed.

    It seems Google is not using external links as an important ranking signal for trade searches.

    Start with a couple of searches for trade names. Eg. “plumbers” and “tilers”. “Plumbers” is a much more competitive term than “tilers” and you will see different result patterns because of this.

    You should find that Google is largely relying on the searcher’s location and the address of the business to organise its ranking results.

    That means most people will see different results and the results will vary depending on what types of pages are in their suburb/town as well as the level of competition for them.

    For “plumbers” G shows me:

    11 AdWords for my location based plumbers
    3 Google Places listings for plumbers in my suburb
    4 general business directory pages for my suburb
    2 local plumber’s site pages
    2 plumber org sites
    1 plumbing magazine
    1 images for plumbers

    Some searchers may see job site pages for plumbing jobs or review site pages for plumbers in their suburbs/towns.

    Check the Adwords for how many trade directories are buying Google ads. On the 3rd page of results I found an ad for 1300alltrades.com.au/.

    The first general trades directory page I found was ranked #25, from homeimprovementpages.com.au.

    For “tilers” G shows me:

    11 AdWords for my location based tilers
    1 Google Places listings for tilers in my suburb
    2 general business directory pages for my suburb
    2 tiler specific directory sites
    3 tilers’ web pages
    2 tiler trade supplies pages
    1 tiler trade org

    Now add a suburb name to each of these searches. The results will be even more variable depending on the size of the suburb/town and the services available in it.

    I used “brookvale” (Sydney suburb) and checked the results to see where any trade directory pages listed.

    For “plumbers brookvale”:

    No trade directory listed in the top 50 rankings

    For “tilers brookvale”:

    2 trade directories in top 10
    1 tiler directory in top 10

    Ranked #2 licensedtrades.com.au/ (A 220,000 page trade directory with 335 back links.)
    Ranked #4 tilers.com.au (A 10,900 page tiler directory with 9,800 back links.)
    Ranked #5 homeimprovementpages.com.au (A 550,000 page trade directory with 148,000 back links.)

    Note that a directory with only 335 back links out ranks one with 148,000.

    These directories are listed because there seem to be no Brookvale based tilers’ websites. If three were published, you would expect the directories to be knocked from the first page results.

    This should show that back links are unimportant for these types of searches.

    It seems Google is making life tough for the scores of small Aust. trade directories.
    Good luck.
    JohnW

    #1188394
    MichaelDigital
    Member
    • Total posts: 140

    The whole game has changed Michael, you have received some lengthy answers, and the inevitable offers – but this is the essence of it mate, back links are only really of influence for ‘natural’ quantities and of direct relevance. There are a lot of other measures you can take, which cost you nothing and can help your site to rank locally, registering your business details with Google+ is always a good move, and also local online directories (called ‘Citations’). There are a lot more, and you are welcome to contact me for a free ‘field manual’ if you want, it saves my clients a lot of money from predatory ‘SEO Experts’ out there!
    Cheers and good luck

    #1188395
    JohnW
    Member
    • Total posts: 2,642
    MichaelDigital, post: 222064, member: 52719 wrote:
    There are a lot of other measures you can take, which cost you nothing and can help your site to rank locally, registering your business details with Google+ is always a good move, and also local online directories (called ‘Citations’). There are a lot more, and you are welcome to contact me for a free ‘field manual’ if you want, it saves my clients a lot of money from predatory ‘SEO Experts’ out there!
    Cheers and good luck
    Hi Michael Digital,
    I don’t think you looked at Michael’s site. Your advice suggests you thought it was a site for a trade business. It seems not.

    We don’t have much to go on from the original post but the domain name and its limited content suggests Michael is embarking on publishing a trade directory website. He wants to sell advertising on it to tradespeople and more.

    It looks like he intends to use a combination of a blog and shopping cart programs to publish his advertiser’s pages.

    We are not given info about Michael’s intended SEO strategy.

    Business Directory websites are completely different to small business websites.

    The SE environment they are in changes very rapidly. It seems Michael’s new business directory will be competing directly with Google My Business (G+) and a bunch of huge directory sites like Yellow Pages (38 million pages indexed by G) and scores of specialist trade directories.

    Directories must address the multi-factorial problems of user generated content and many other unique SEO issues.

    User generated content Directories cannot rely on the users to implement on-page SEO elements. External link building to advertisers’ pages is not a practical tactic. The advertisers won’t even think about SE search terms.

    Has he budgeted for regular entire site structural and publishing methodology changes that can be incurred by Google changes? (Anyone seen a Hotfrog directory page in search results lately?)

    SEO in this situation must first address strategies to side-step the advantages of the hundreds of 400 kg gorillas that are already trying to compete for the same $ as Michael’s target advertisers or they must have comparable marketing resources if they want to compete directly.

    Relevant SEO tactics need to be built into the site’s structure, design, page publishing methodologies and user content generation controls.

    I’ve worked on a few directories in my time. My first objective is to make the business owner aware of the magnitude of the task they are setting themselves. Hence the detailed post above.

    Your suggestions about G+ and business directory citations suggest you thought this post was about a website for a single tradesperson. Would that be right?

    I’m sure you have written a useful “field manual” applicable to many small business sites but do you still think it will save Michael a lot of money in this unusual situation or would it more likely misdirect him with generalisations and simplistic advice?

    I’d be very interested in your response.
    Regs,
    JohnW

    #1188396
    sharonbourne
    Member
    • Total posts: 2

    Hi Michael
    first off, your site is great and it definitely requires exposure.
    I just checked about 3 important ranking factors which don’t seem to implemented for your business.
    Backlinks are important ranking factors, however, they must be valid and with authorities that have a high PR.
    However, you don’t always require backlink’s to be on the first page of google. Just be smarter on how to market your brand or service.
    My clients have benefited in my services, I use whitehat techniques only.
    If you require my services, I can provide more information and a questionaire that ask potential clients to fill out to understand their goals.
    Regards
    Sharon

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