Home – New Forums Marketing mastery Am I doing it right?

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  • #978585
    Peacocks and Paisleys
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    • Total posts: 9
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    Hi fellow Soloists,

    I have just taken the plunge and I am ready with my website , Facebook ,twitter, blog and Pinterest.And though I am getting some recognition locally through friends and acquaintances , I still don’t know how to get myself out there online.
    To be specific , I design and get my homewares(quilt covers,pillow covers,sheer curtains, shower curtains) hand block printed that is they are printed by hand with a carved wooden blocks . I know , very labourious but the results are well worth it.They are luxury products and mostly sold in high class stores with price tags to boot . I am doing it online and hence can keep my costs down from the stores ……… But still trying to figure out how to let my customers know about me ?
    Any feedback or suggestions would be most welcome.

    Thanks in advance,
    Priya
    http://www.peacocksandpaisleys.com.au
    Designer bohemian homewares

    #1108128
    Anonymous
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    Hi Priya,

    Thanks for joining the forum and for sharing your website with us. You have some beautiful products there :)

    I hope you pick up lots of helpful tips here, and wish you all the best for your new business.

    Jayne

    #1108129
    Peacocks and Paisleys
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    • Total posts: 9
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    Thanks Jayne !!

    #1108130
    SavvySME
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    Your merchandise looks pretty :)! I would start by looking at your existing customers and figuring out what type of customer they are and trying to find out where they “hang out” online :)

    That way you can target your social media specifically to the customers that are more likely to convert.

    Thanks for reading

    Wendy

    #1108131
    Cesar
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    Hi Priya,

    You have a great range of products there, and ideally most suited to a female audience looking for something more distinct and quite appealing. Obviously, getting your name and products out there require a bit of planning and most importantly budgeting.

    Instead of going round in circles though, it’s best to target your customers directly that are looking for such products. A good example would be advertising on the HomeLife site to build your brand and gather a loyal social following.

    Targeting customers directly that have a need for your product has always worked for me, quickest method to build your brand, and I always avoid trying too many things at one time.

    #1108132
    Steve_Minshall
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    • Total posts: 518
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    Hi Priya,

    My wife ordered me to return the rain forest print bed set I bought from K-Mart and then banned me from having any opinions on home furnishings so I am not your target market. Take my advice with this in mind.

    However, while your website looks very nice and the products look good I would think this really is a touch and feel product. I don’t care how beautiful a pillow looks if it feels like sack cloth I’m not interested. The only mention of samples I see on your web site is a reference to swatches in the ‘returns’ copy.

    Now you want to be a web based business so you need to get round this. What I would do absolutely front and centre on your home page would be a call to action: “order a free swatch now!”. You now have a qualified lead which is worth real advertising dollars, impress them, glossy brochure with the back story of how they’re made, don’t just send a strip of material send a properly hemmed square of material that can be used as a napkin or to put a plant pot on, anything that will give it a utility value and stop it being thrown away as just a sample.

    I think you need to make a whole lot more of the ‘story’. You have some nice pictures and info about the process but that is buried away in a minor footer link after all your ‘policy’ links. Your product isn’t just attractive furnishings it is the process.

    Your USP is you design the stuff and its hand made in India. Don’t bury this, shout it load and proud, not with text but images and videos. There are loads of videos on Youtube of the process and embedding a video on your website is literally a 2 minute process. Just find one you can get permission to embed and away you go or make your own.

    You are selling India, personal designs, a cultural tradition not curtains. Remember sell the sizzle not the sausage.

    #1108133
    Peacocks and Paisleys
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    • Total posts: 9
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    Thanks Wendy , Cesar &Steve. I appreciate you guys taking time to review my website and all the fabulous advice.

    Steve, I am especially thankful to you .Your email really made me think and motivated me to try and make this an experience for the consumer.You might not be the guy for design advice but you sure are a business Guru.Thanks ever so much .

    Cheers,
    Priya

    #1108134
    SmartBizBlog
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    • Total posts: 101
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    Sounds like a perfect product for https://www.etsy.com/ – the site specialises in people selling handmade stuff. I bought my wedding rings here – some awesome stuff people are making.

    Also, Pinterest is going to be your king. Make sure you pin with a link to your site – as it gets repinned and liked, your link will spread.

    Add as many people on Pinterest as you can. Especially interior designers etc… Spend the time on Pinterest – you’re going to make it if you focus there.

    Facebook is ok, but likely won’t go very far for you. Twitter is good for quick information spreading, but Pinterest will have the crowd your looking for – take good photos and network.

    #1108135
    BrettM33
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    Hi Priya,

    Lovely website and you have some really nice looking products and I say that being a heterosexual man lol

    I would suggest that you do some work on your page titles, improving these will help a lot with the traffic you get from Google.

    #1108136
    Peacocks and Paisleys
    Member
    • Total posts: 9
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    Thanks Smart biz blog and condor creative .

    @smart
    biz blog I love pinterest and it’s definitely gonna help ……. Thanks for pointing me in the right direction .
    @condor creative Seo is something that seems gigantic to me at the moment .However , I am reading up to get my head around it and thanks heaps for the praise , it motivates me to keep going !!!!

    #1108137
    Jodie McLeod
    Member
    • Total posts: 345
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    Hi Priya,

    These articles on the Flying Solo website relating to SEO might be a good place to start.

    Good luck!

    Jodie

    #1108138
    Peacocks and Paisleys
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    Thanks heaps ,Jodie .The articles are very informative and simple to read .

    #1108139
    Sally Anne
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    • Total posts: 7
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    Wow, you definitely have some high quality looking products there.

    To get more customers visiting your site, you should either focus on SEO or buying traffic via advertising. If you want to buy traffic, the best place is Adwords.

    Do a search here https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS and find out what key terms your customers are looking for. Then, buy ads to pop up on the right hand side of Google when they search for those things.

    Regards
    Sally

    #1108140
    Peacocks and Paisleys
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    Hi Sally ,

    Thanks . I had heard of Adwords but didn’t know exactly what it was , just read about it yesterday . I checked your website too , such pretty things .I will remember you for future purchases.

    Best wishes,

    Priya

    #1108141
    gen Y advantage
    Member
    • Total posts: 63
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    Hi Priya,

    Great work on getting your business up and running. I suggest using a marketing or social media specialist from a people like http://www.elance.com where they can do all the hard work for you – and you can concentrate on what you do best. Finding where your niche market hangs out and where they like to shop online is also a good way to start.

    Facebook and Pinterest would be very good for your products as you will be able to post lots of photos and visuals of the products you have on offer. It’s a good way to target a wide market and keep directing them back to your website.

    I have written a small guide for businesses to get started on Facebook and building their fan base – if you want to look into it.

    Best wishes,

    Linda

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