The Flying Solo Small Business Podcast
The show for those starting or running a one person business, hosted by Lucy Kippist
Flying Solo Small Business Spotlight
Featuring innovative businesses and soloists from around Australia
Work your Way: Go it alone in business
The complete guide to designing your own business.
Username or Email Address
All the features of free, plus:
Create your starter account. It's free.
Home › Forums › Marketing mastery › Am I the only one who has noticed the error in Budget’s latest campaign?
“We don’t insure Captain Risky to keep prices low.”
Surely, “To keep prices low, we don’t insure Captain Risky.”
I am a grammar nazi, but this campaign bothers me every time it is aired.
Isn’t that just a case of an indirect vs direct sentence? With direct sentences being the preferred option in media?
I’m not a grammar nazi, but I think the issue is just a missing comma.
“We don’t insure Captain Risky, to keep prices low”
To be honest, i am not sure that ‘budget’ insurance plays by the rules when it comes to advertising be it format nor language? Just my thoughts
I have no idea if it’s correct or incorrect, but I do know that I LOVE those ads
I just think it’s wrong. I know where the comma goes, but it’s a spoken ad and there is not even an implied comma. Cringe every time I hear it.
Give them a buzz and see what they say
I will. As I sort of work in the field, I am 100 per cent sure they will ignore me. I have been ticked off by many ads over the years, so pretty much resigned to cringing over this campaign until it blows over for the next one.
irrespective of whether it is right or not – they have people talking about it…. therefore the ad has worked IMO…
The very best of Flying Solo straight to your inbox.
We'll sometimes send messages from our partners. You can opt-out anytime.