Home Forums Marketing mastery Am I the only one who has noticed the error in Budget’s latest campaign?

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  • #993255
    Lee333
    Member
    • Total posts: 43

    “We don’t insure Captain Risky to keep prices low.”

    Surely, “To keep prices low, we don’t insure Captain Risky.”

    I am a grammar nazi, but this campaign bothers me every time it is aired.

    #1190621
    JohnTranter
    Member
    • Total posts: 842

    Isn’t that just a case of an indirect vs direct sentence? With direct sentences being the preferred option in media?

    I’m not a grammar nazi, but I think the issue is just a missing comma.
    “We don’t insure Captain Risky, to keep prices low”

    #1190622
    Jason Ramage
    Participant
    • Total posts: 3,161

    To be honest, i am not sure that ‘budget’ insurance plays by the rules when it comes to advertising be it format nor language? Just my thoughts

    Jason Ramage | Lucas Arthur Pty Ltd | E: hello@lucasarthur.net.au   P: 61 3 8324 0344    M: 61 412 244 888
    #1190623
    Stuart B
    Member
    • Total posts: 1,073

    I have no idea if it’s correct or incorrect, but I do know that I LOVE those ads :D

    #1190624
    Lee333
    Member
    • Total posts: 43

    I just think it’s wrong. I know where the comma goes, but it’s a spoken ad and there is not even an implied comma. Cringe every time I hear it.

    #1190625
    bb1
    Participant
    • Total posts: 4,485

    Give them a buzz and see what they say

    #1190626
    Lee333
    Member
    • Total posts: 43

    I will. As I sort of work in the field, I am 100 per cent sure they will ignore me. I have been ticked off by many ads over the years, so pretty much resigned to cringing over this campaign until it blows over for the next one.

    #1190627
    alliedib
    Member
    • Total posts: 453

    irrespective of whether it is right or not – they have people talking about it…. therefore the ad has worked IMO…

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