Home Forums Tell me straight… Another website critique

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  • #999980
    eightknots
    Member
    • Total posts: 16

    Hi all ,

    Yes another website to look at if you can spare a few minutes , any constructive ideas will be much appreciated .
    Be aware i am still working on this so it is by no means complete or even at a stage im super happy with , however its often great to get others to look at it for ideas and how to make it better , after all i know what i do , but does it tell you in a way that youd like to know more .
    The business is mostly marine trimming , boat interiors , covers etc although we also do work in healthcare and general auto upholstery , but marine is where we specialise and our target market therefore the name.
    what im not happy with
    Home page – i dont have a slogan or catch phrase , is there enough call to action etc , need to add links to socials etc
    not sure if how the about section is good or indifferent
    anyway enough from me looking forward to some ideas
    http://www.eightknotsmarine.com.au

    #1222149
    bb1
    Participant
    • Total posts: 4,485

    I think your logo is great

    Just a couple of minor things,

    you tell us a little about you and your history, but who are you, Fred, Freida ? Or maybe it is Freida and Fred but I think just personalise it with your name somewhere, comes across a little more friendly, people like dealing with people not a unknown

    My biggest complaint with 90% of websites, whats your ABN makes me feel more comfortable that I’m not dealing with a fly by nightery, plus can do my checks on you before I ring.

    #1222150
    eightknots
    Member
    • Total posts: 16

    Great advice Bert , yes defiantly should add ABN in there , and your right i haven’t used my name , would you feel even more confident if i added a pic of my ugly mug as well ?

    #1222151
    Paul – FS Concierge
    Keymaster
    • Total posts: 3,189

    I like the direction you have taken the site and especially that you have directed most of the claims towards the customer.

    I don’t think the home page is strong enough at the movement – the hope page is a bit like an elevator pitch. You need to establish what you do, how well you do it, who it’s for including category, price, place, and what it is for as a minimum.

    As well, the structure is not going to attract too many Google brownie points, especially because each of the services needs to be a separate page. You could create some content for each service and provide some examples of work you have done and what prices you asked – that would round out a decent Google friendly page – and include location information as well. Eg Motorcycle seats could have these headings:

    Motorcycle Seat Upholstery s for Brisbane, Gold Coast and Sunshine Coast

    Motorcycle seats for Cruisers
    Motorcycle seats for Adventure Bikes
    Motorcycle seats for Sports Bikes
    Motorcycle seats for Touring Bikes
    Custom Motorcycle seats for Shorter People
    Motorcycle seats for Taller People
    Motorcycle seats for Rykers and other 3 wheelers
    Motorcycle seats for Scooters etc

    Motorcycle Seat Materials

    Motorcycle Seat Pricing etc

    #1222152
    bb1
    Participant
    • Total posts: 4,485
    eightknots, post: 268355, member: 116784 wrote:
    Great advice Bert , yes defiantly should add ABN in there , and your right i haven’t used my name , would you feel even more confident if i added a pic of my ugly mug as well ?

    Personally I think Pic’s are always better, just makes it more personal (a real person), not sure what others think.

    If adding a pic I also don’t think make it the passport / headshot, boring business type picture, make it more casual, in particular in line with what you are doing.

    #1222153
    businesstrade
    Participant
    • Total posts: 210

    My observations:

    1. Order on menu seems off. Contact usually appears last, and “Gallery” as a page name seems a bit Web 1.0.
    2. Spacing and layout on home page seems a bit strange (see massive space above the “About us” header as an example). It feels as though you have just thrown in different elements together without too much thought.
    3. Solid line under the menu for most pages seems a bit unnecessary, I would get rid of that.

    Just my 2c.

    #1222154
    three brains
    Member
    • Total posts: 18

    Your layout and design seemed pretty clean, assume that comes with the Go Daddy website builder? A could of thoughts just to build on the above :-

    1. Don’t know who your competitors are, but assume you have some. Would be good if you could highlight on that home page what your point of difference is – is it the quality, speed, price, service etc?

    2. It’s a bit inconsistent with use of caps and lower case and there’s a few grammar mistakes on the “Our history’ page – missing an apostrophe on “I’ve always had a passion” and the ‘in the beginning’ section, seems like a long sentence with too many commas. Could be broken up more. Doesn’t bother some people, but some might see it as a sign of lack of attention to detail and might not choose you. Don’t know if you write content straight into the site, but sometimes worth writing it in Word first, letting Word check for all typos and grammar and then cut and pasting it in.

    3. You don’t have many people pictures on the site. If you don’t want to add your own, there are some copyright free image places like Unsplash.com and Pexel.com you could look at to source images (though the images can be a bit generic) just to add some different context.

    4. It’s worth also considering Search Engine Optimisation. Something like Yoast SEO which comes bundled as a WordPress plug-in. Helps a lot with writing. Go Daddy seem to charge $10/month for similar plug-in which seems not good value, but worth remembering you are also writing for search ranking as well as actual customers.

    Hope that helps, good luck.

    #1222155
    eightknots
    Member
    • Total posts: 16
    BusinessTrade, post: 268373, member: 113709 wrote:
    My observations:

    1. Order on menu seems off. Contact usually appears last, and “Gallery” as a page name seems a bit Web 1.0.
    2. Spacing and layout on home page seems a bit strange (see massive space above the “About us” header as an example). It feels as though you have just thrown in different elements together without too much thought.
    3. Solid line under the menu for most pages seems a bit unnecessary, I would get rid of that.

    Just my 2c.
    Hi , thanks for the reply , yes gallery is the default name so good idea to change that one . that massive space was suppose to be a live chat widget but doesn’t run correctly on the page so i think ill remove it and that should do away with the big gap , appreciate your input and time taken to reply

    #1222156
    eightknots
    Member
    • Total posts: 16
    three brains, post: 268399, member: 116608 wrote:
    Your layout and design seemed pretty clean, assume that comes with the Go Daddy website builder? A could of thoughts just to build on the above :-

    1. Don’t know who your competitors are, but assume you have some. Would be good if you could highlight on that home page what your point of difference is – is it the quality, speed, price, service etc?

    2. It’s a bit inconsistent with use of caps and lower case and there’s a few grammar mistakes on the “Our history’ page – missing an apostrophe on “I’ve always had a passion” and the ‘in the beginning’ section, seems like a long sentence with too many commas. Could be broken up more. Doesn’t bother some people, but some might see it as a sign of lack of attention to detail and might not choose you. Don’t know if you write content straight into the site, but sometimes worth writing it in Word first, letting Word check for all typos and grammar and then cut and pasting it in.

    3. You don’t have many people pictures on the site. If you don’t want to add your own, there are some copyright free image places like Unsplash.com and Pexel.com you could look at to source images (though the images can be a bit generic) just to add some different context.

    4. It’s worth also considering Search Engine Optimisation. Something like Yoast SEO which comes bundled as a WordPress plug-in. Helps a lot with writing. Go Daddy seem to charge $10/month for similar plug-in which seems not good value, but worth remembering you are also writing for search ranking as well as actual customers.

    Hope that helps, good luck.

    Thanks for the input ill go over my our history and make some changes there.
    can you advise why in number 3 having people on the images helps ?
    as for a point of difference after looking at numerous websites of similar products most of the common ones are already in use so im trying to find something a little different easier said than done

    #1222157
    three brains
    Member
    • Total posts: 18

    No worries.

    On ‘people’, I don’t have the reference to hand, but I’m sure I’ve read evidence that people online tend to ‘react’ better to pictures of faces more than they do of objects – it might have been in the context of Facebook advertising, but I think website viewing would be similar. It creates more of an emotional connection as we’re psychologically ‘trained’ to connect with faces more than objects.

    So for your website, having a few people images should make visitors feel more positive about the site and your brand, and more likely to engage. It’s only one small part of what makes people decide to buy but every little bit helps. Hope that helps.

    Finding a point of difference where there are already lots of competitors is hard. If you can’t find a unique one, maybe decide which of the competitors has the weakest offer, and think about how you could better what they are offering? Or at least make more noise about it so your target audience associate with you.

    Good luck anyway, happy sailing.

    #1222158
    heylouise
    Participant
    • Total posts: 86

    In addition to what others before me have said, Privacy Policy and Terms pages will help make you look more credible. Just make sure that you don’t simply copy+paste these, but actually do what you say in your Policies.

    Definitely also look into SEO and Google My Business to help people find you/your site.

    #1222159
    three brains
    Member
    • Total posts: 18

    Was just doing some work on our business’s point of difference and came across the content below from a marketing training course.

    Not sure if it helps or if it’s too marketing-y? Posting for anyone looking at creating a Point of Difference.

    The Point of Difference is usually defined as the “benefit” supported by the “reason why” and the “reason to believe”

    The “benefit” is what the ‘product’ provides the customer and how they feel about it.

    The “reason why” is what helps the customer to understand the benefit (it can be where it comes from, how it’s made, how it works, an ingredient or component that the product or service uses)

    The “reason to believe” is what helps people accept the message (it could be evidence, studies, endorsements, or other ‘legitimacy’ builders)

    So, for example, this site’s POD could be “Access to the knowledge and support of other small business experts” (benefit) run by those with Australian small business experience (RW) and accessed by 124,745 members (RTB)” (that’s a bit rough around the edges, but close enough to get the idea)

    #1222160
    Tom ISW
    Member
    • Total posts: 180
    three brains, post: 268661, member: 116608 wrote:
    Was just doing some work on our business’s point of difference and came across the content below from a marketing training course.

    Not sure if it helps or if it’s too marketing-y? Posting for anyone looking at creating a Point of Difference.

    The Point of Difference is usually defined as the “benefit” supported by the “reason why” and the “reason to believe”

    The “benefit” is what the ‘product’ provides the customer and how they feel about it.

    100% agreed [USER=116608]@three brains[/USER] – the design of the website is fine, but the copy is what needs most attention.

    The most basic advertising copy is comprised of the “what” and the “why.”

    The copy on the front page is accompanied by a picture. But if a picture is worth a thousand words and nine-hundred of them are irrelevant, then what’s the point of the picture?

    The copy seems to infer that the person browsing to this site:

    1) already knows everything there is to know about marine trimming and upholstery.
    2) that this niche customer also knows that experience automatically means quality.
    3) these points are enough to convince the prospective customer to contact you.

    I don’t know anything about marine trimming – that could all be true. But in a world where you have at least one or two competitors, it’s possible they are saying the exact same thing. As a copywriter who’s written copy for one firm and their direct competition, I can guarantee you they’re saying the exact same thing!

    Thinking laterally, you could tout your experience as “No More Guesswork” – the what, and “our experience means a quality result you can rely on” is the why.

    Also, the grammar and spelling is a little off – a huge turn-off for would be leads. (Why is Upholstery in title case, for instance?)

    If you need more help, just shoot me a DM.

    #1222161
    Wozza
    Member
    • Total posts: 16

    Hi there

    Site looks good and is easy enough to navigate through. Navigation is clear and well laid out.

    As others have said content is the biggest issue also lots of blanks pages – https://eightknotsmarine.com.au/motorhomes%2Fcampers

    It is worth updating the URLs (highlighted above) to remove the %2F and adding a keyword into the URL eg motorhome-upholstery-brisbane

    From SEO point of view site needs a bit of work, what is your main target market? Where is your target market located as there is no mention of this on the site? eg Marine Trimming Brisbane

    Build out & optimise service pages, if limited for time & resources then give yourself a goal to do one page per month starting with the services that bring in the most revenue.

    Install Google Analytics on your site, otherwise, you don’t know how much website traffic you are getting or where its coming from.

    Get listed on Google My Business and add your details so you come up on Google maps

    [ATTACH=full]1673[/ATTACH]

    Hope that helps

    Cheers

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