Home – New Forums Marketing mastery Approaching businesses to offer a benefit to employees

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  • #983349
    AdvancedPetSitting
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    Hey guys,

    I need a bit of a brainstorm as I’ve never approached businesses before because we offer B2C service.

    What I’m looking to do is approach medium to large businesses (probably start with the mining sector where they have people working in the mines for some days and then home for a bit) to offer their employees our pet sitting and dog walking services at special rates through an exclusive portal so they have a piece of mind that there would always be someone to look after their pets while working interstate.

    I will have an introductory letter but I’m not sure on a coup,e of things:
    1. The best way to approach a big-ish company
    2. The best person to pitch my offer

    Any help will be appreciated

    #1141938
    Jenny Spring
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    AdvancedPetSitting, post: 162167 wrote:
    Hey guys,

    I need a bit of a brainstorm as I’ve never approached businesses before because we offer B2C service.

    What I’m looking to do is approach medium to large businesses (probably start with the mining sector where they have people working in the mines for some days and then home for a bit) to offer their employees our pet sitting and dog walking services at special rates through an exclusive portal so they have a piece of mind that there would always be someone to look after their pets while working interstate.

    I will have an introductory letter but I’m not sure on a coup,e of things:
    1. The best way to approach a big-ish company
    2. The best person to pitch my offer

    Any help will be appreciated

    It’s important to be very clear about who and how you do this. I worked in large corporate account sales in the USA for 10 years, and I will warn you that you usually have 1 chance to get it right. So do your research first.

    I would ask you this:

    1. who is your target customer. i.e. single male, 30-35years, FIFO, has 1 dog, Labrador, doesn’t like to be kennelled etc.

    2. what is their ‘pain’?

    3. what do they current do to address this ‘pain’?

    4. what do you offer that is better than their current solution?

    If you can answer those 4 questions immediately, then you can move forward to the next steps.

    Jenny

    #1141939
    AdvancedPetSitting
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    Hi Jenny,

    Thank you for your thoughts, but these are questions in regards to an ideal client. We are not after a particular client.

    We are after organisations who employ medium to large amount of employees.

    My question was who in a big company should I approach and what form of communication should I use (eg email, phone call etc.) to pitch the benefit. Our company wants to offer a benefit to the employees in an organisation as whole, so any employee who wishes to use our services can login through a special portal.

    #1141940
    Jenny Spring
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    AdvancedPetSitting, post: 162217 wrote:
    Hi Jenny,

    Thank you for your thoughts, but these are questions in regards to an ideal client.

    My question was who in a big company should I approach and what form of communication should I use (eg email, phone call etc.)

    Hi Monika

    Yes, that is correct. However, until these are clear, the form of communication, who to call, what to say etc. are not clear.

    For example, if your ideal customer is a CEO who travels consistently, isn’t married, has 1 dog, lives in xxx suburb, and so on, then the method of communication and sales approach is significantly to the ideal customer who is a woman with 2 dogs, who is a FIFO, married husband working full time, she is an accountant with a small mining firm, and so on.

    Those questions apply.

    Because the thing is, your approach must be highly targetted or focussed on the WHO and their problem to be successful.

    Jenny

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