Home – New Forums Marketing mastery Are e-mail newsletters outdated?

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  • #1206374
    El Arish Tropical Exotics
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    I only send about once a month, if that (should be sending more). I like to stay under that magic “free” number for mailchimp. Generally about 60% open my newsletters.
    We’ve grown to the point where I may rethink paying for sending out more emails; but for a fledgling business with 1500 “good” subscribers and 1000 duds I would definitely recommend culling 500 duds so you aren’t wasting your money.
    Ann

    #1206375
    heftzwecke
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    Hmm.. I might not open five email but maybe the sixth one with a topic which really concerns me.

    #1206376
    El Arish Tropical Exotics
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    heftzwecke, post: 245355, member: 88078 wrote:
    Hmm.. I might not open five email but maybe the sixth one with a topic which really concerns me.

    You also said “But in the end I never read these newsletters and I unsubscribe fast”

    Lol. You probably are someone I don’t want to spend $$$$ on sending emails to, if you are interested you’ll visit my website or blog when you want to.

    To each their own but I’m interested in creating $$$ customers not junk mail. :rolleyes:

    Ann

    #1206377
    heftzwecke
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    But I am still a person buying plants (I have got the plant collectors disease after all) and what I do is, I search online for a plant name I want, that’s it. I prefer to actively search for information I want at the moment rather than being inundated with information I would like to hav in a month – selective.

    #1206378
    El Arish Tropical Exotics
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    heftzwecke, post: 245426, member: 88078 wrote:
    But I am still a person buying plants (I have got the plant collectors disease after all) and what I do is, I search online for a plant name I want, that’s it. I prefer to actively search for information I want at the moment rather than being inundated with information I would like to hav in a month – selective.

    Exactly why I would cull you from my mailing list. You are not my target audience.

    On the other hand I have customers that have been buying from me for 10 plus years that just need a little incentive to place another order. A sale, an update on new plants I’m stocking, a good article on landscaping tropical gardens. At minimum the links in my newsletter will increase hits to items I have targeted.

    I’m not just looking for new customers, I’m looking to keep the ones I have. A big part of that is making sure they get the most of the plants I sell, providing copious amounts of information so they succeed is a win win. My best customers aren’t necessarily collectors they are intelligent people who want a nice garden and follow my advice (often conveyed via blog articles/newsetters) Ann

    #1206379
    bb1
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    El Arish Tropical Exotics, post: 245344, member: 6734 wrote:
    It works both ways. Who wants to pay to send emails to people who don’t open them?
    I cull people who haven’t opened the last two newsletters sent.
    Ann
    Ann, how do you know they don’t open the emails?
    #1206380
    El Arish Tropical Exotics
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    bb1, post: 245442, member: 53375 wrote:
    Ann, how do you know they don’t open the emails?
    Mailchimp shows me exactly who opened and what they clicked on. Also shows me the most popular links clicked. Also everyone on your list has stars next to their name to indicate how engaged they are with your emails. If I drill into reports it even shows me who were my customers that reopened it the most. Industry average for ecommerce is 2.6%.
    I’m sure it varies from company to company but they would all have pretty good reports. Since this thread has started I’ve also linked Mailchimp to Neto so I can actually check on who ordered after opening (hopefully).
    Ann
    ps I’ve been chimping for awhile and am happy but here is a good article on more current email marketing applications.
    #1206381
    bb1
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    El Arish Tropical Exotics, post: 245445, member: 6734 wrote:
    Mailchimp shows me exactly who opened and what they clicked on. Also shows me the most popular links clicked. Also everyone on your list has stars next to their name to indicate how engaged they are with your emails. If I drill into reports it even shows me who were my customers that reopened it the most. Industry average for ecommerce is 2.6%.
    I’m sure it varies from company to company but they would all have pretty good reports. Since this thread has started I’ve also linked Mailchimp to Neto so I can actually check on who ordered after opening (hopefully).
    Ann
    ps I’ve been chimping for awhile and am happy but here is a good article on more current email marketing applications.

    a number of email distribution systems, base tracking of opens via a picture in the emails, and if the email is opened, its downloaded and that’s how mail systems know its being read.

    But, Outlook and a number of other email clients have the default set that pictures aren’t opened on opening an email. As such an email can be opened, but not registered as opened. As such you may be deleting people from your email list who have actually opened the email, but it appears to you that they haven’t.

    #1206382
    El Arish Tropical Exotics
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    bb1, post: 245448, member: 53375 wrote:
    a number of email distribution systems, base tracking of opens via a picture in the emails, and if the email is opened, its downloaded and that’s how mail systems know its being read.

    But, Outlook and a number of other email clients have the default set that pictures aren’t opened on opening an email. As such an email can be opened, but not registered as opened. As such you may be deleting people from your email list who have actually opened the email, but it appears to you that they haven’t.

    I usually only have a few hundred characters in the email and a “see more” link that sends them to the blog post. I imagine if I didn’t have it set up so that Mailchimp was sending out my blog posts and I was just sending out a straight email that that could be read without clicking it would be an issue. Maybe that explains why my open rate is so high compared to industry average on Mailchimp.

    I’ve had the same mailing list for over 10 years. If I kept everyone on or waited until they unsubscribed themselves it would cost me a small fortune to send out an email. Theoretically this should work in well with the people who hate junk mail on this thread. I find it interesting that no one else considers fine tuning their list.

    Ann

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