Home – New Forums Selling online Are you using on-site search for product ideas?

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  • #987737
    JohnTranter
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    I was listening to a nice podcast this morning and they raised a nice point.

    Are you checking what your customers are searching for on your site? Specifically, are you checking for search terms with zero results and then sourcing products to fill that void?

    A good example given was the LoveHoney website (nsfw), which specialises in adult toys. The e-commerce manager noticed back in 2012 that many people were searching for “Shades of Grey” which returns no results.
    This led him to create a ‘shades of grey’ line for his sites and to start selling the book online too.

    So simple but so effective, so are you checking to see if your customers are searching for something you’re not providing yet?

    btw, the podcast was the Boagworld show if anyone’s interested : http://boagworld.com/season/9/episode/0903/

    #1164133
    John Debrincat
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    JohnTranter, post: 189885 wrote:
    Are you checking what your customers are searching for on your site? Specifically, are you checking for search terms with zero results and then sourcing products to fill that void?

    Excellent advice John.

    #1164134
    MatthewKeath
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    Great post.

    I’ve used ‘https://swiftype.com/’ for some of my clients site, and the analytics is very interesting.

    #1164135
    JohnTranter
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    MatthewKeath, post: 189913 wrote:
    I’ve used ‘https://swiftype.com/’ for some of my clients site, and the analytics is very interesting.

    Is that for Woocommerce as well or straight WordPress sites?

    #1164136
    MatthewKeath
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    JohnTranter, post: 189922 wrote:
    Is that for Woocommerce as well or straight WordPress sites?

    It can work for all search forms on websites.

    #1164137
    John Romaine
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    I haven’t listened to the podcast, but you can do this with Analytics.

    https://support.google.com/analytics/answer/1032402?hl=en

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