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July 14, 2013 at 11:24 am #984063livelife12Member
- Total posts: 20
How do you get Articles written in newspapers?
Newspapers like The Age and Hearald Sun do you get an articles published by:
A) Writing an articles and paying for it to be published on a PR website like PRweb?
Try and make contact with a journalist at the paper and how would you get their contact details?
C) Approach the head office and say you have an articles/story?
This is for a product which we are just trying to get some attention around so does anyone have experience in getting articles published with the majors?July 14, 2013 at 11:42 am #1145676ITCrazyMember
- Total posts: 31
I’m pretty sure you submit a press release to them. After that it’s up to them what they publish. Not 100% though. Also interested to know if there’s more to it.
-DylanJuly 14, 2013 at 11:51 pm #1145677Michelle JohnsonMember
- Total posts: 97
A press release would be the way to go, however quality writing is really important. It would be worth engaging a good copywriter to make sure the journalist doesn’t have to do any work on your piece in order to take it to press.
Find out which journalist to send it to, either by speaking with them first or at least getting reception to help you direct your email to the right place.
It’s very important that your story is actually NEWS. You need to find an angle that the readers of that publication would be interested in. Depending on your target market, local papers are generally much more likely to publish press releases, especially if you are a small business operating in their area.
Hope this is a starting point,
MichelleJuly 15, 2013 at 12:27 am #1145678The Copy ChickMember
- Total posts: 963
Unless you’re paying for an advertorial, you’ll need to submit a press release. Most publications have a contact section on their website advising who you need to contact, but if not, a quick call will often do the trick.
Even if you submit a release, it may not be used for various reasons, but here are my top tips for putting a press release together.
If you need any further help, don’t hesitate to get in touch
~ AnnaJuly 15, 2013 at 2:25 am #1145679
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