Home – New Forums Marketing mastery At what point does marketing overtake product?

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  • #1141961
    websitedesigner
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    ScarlettR, post: 162301 wrote:
    “Adblock”. Google it. It will be your bestest everest friend ever. Available for FF and Chrome and Safari as a plug in.

    I don’t see any ads at all, not on this site and not on Facebook or anywhere. It is a delight, and means I can enjoy the pure experience of FS :D

    (Flying Solo is made of awesome, because it’s creators are made of awesome).

    Isn’t that like saying game of thrones is so awesome and I love the creators so much that I’m going to download it for free so they don’t make a cent?

    Ads are how these awesome people are able to run the site.

    Sent from my GT-N7100 using Tapatalk 2

    #1141962
    Peter – FS Administrator
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    Thanks all,

    Some great discussion going on here as usual!

    Unlike more traditional media, flexibility and ‘power to the people’ is what the web is all about, and everyone has different preferences and tolerance to ads which is totally fine – ad blockers can be effective for sites that may be deemed to overdo it.

    At Flying Solo we see it as our responsibility to adapt to the needs and demands of the community and create a valuable environment to hang out in, while at the same time having a business model that sustains itself long-term. Like free-to-air TV, being shown ads is one way to ‘pay’ for a service, for many this is preferable to a paid subscription (no ads) type idea as you mentioned Matt (food for thought though). And as Scarlett mentioned, there are various other ways to contribute to and support communities.

    Ultimately, it’s up to us, Flying Solo, to come up with creative ways to keep the lights on that aren’t just reliant on advertising, which should be just one leg of the stool. Our new membership offerings are part of this!

    A bit of a ramble for a Tuesday night :)

    Cheers,
    Peter

    #1141963
    Cesar
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    Picture FS without banners and what do you get? A lifeless, quite dull forum with only posts and threads. I actually think they add an attraction factor and pull people in.

    In saying that, I do agree that mixing the variety of advertisers is a great option to avoid the perception of one being flogged to death, leading to a conditon known as Banner Blindness. :D

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