Home – New Forums Tell me straight… Australian freelance marketplace

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  • #997079
    usiteaustralia
    Member
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    Hi all,

    I’ve recently started a new online freelance marketplace and I’d love to get some feedback and ideas for my new business.

    The website is https://usite.com.au

    I believe the platform we have built is solid and the idea is a good one, but would genuinely love to hear others thoughts on it.
    I’m at the point now need that I am looking to gain some traction for the site. I’ve started advertising on Google, LinkedIn, Facebook and on Flying Solo but it is all a slow process trying to grow a website and build trust in it. Does anybody have any tips for this?

    Of course anybody on here is welcome to post a project or join as a freelancer as well :)

    Thanks!

    #1210276
    Paul – FS Concierge
    Keymaster
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    Hi And Welcome to Flying Solo Usite

    Thanks for joining and posting today.

    Getting traction for your sort of platform is definitely the hardest part – do you think there is any way – I hate to say it but, – stunt you can perform to go viral?, or get PR from a major news source?

    “Jobs for Australians” is definitely in the news now so you might be able to work on that theme.

    Cheers

    #1210277
    Vilson
    Participant
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    Your idea is Good…But sorry to Say this Marketplace website require lots of Marketing budget…I wasted lots of Dollars on my previous marketplace website projects….

    Google, LinkedIn etc ads is very costly…You will not get Return straight for your market place website…

    Also other problem with this marketplace website is that you need Both Job poster and Job finisher at a same time..

    Please do not take me wrong, this is my suggestion to you only…

    Thanks

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    #1210278
    Jasmine2017
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    Your website is beautiful looking, but I do think you need to manage your expectations on how fast this will grow.

    How does it differ to other similar sites (Fivrr, Freelancer.com, upwork?). These sites are already well established, and I think you need to be able to articulate your point of differentiation.

    Would you consider building a blog with “how to” articles on effective relationships with freelancers to drive traffic? It’s hard work but I think it can be an effective way to build audiences.

    Also you mentioned Facebook – have you considered joining specialised groups where your prospective audience would be part of (ie – Remarkable business mums)? You can’t overtly advertise in those groups, but you can build familiarity with your brand by commenting on posts which look to be seeking the type of service you’re offering.

    Good luck!

    #1210279
    Zava Design
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    Copycat websites work on the following occasions:

    1) They’re released soon enough after the original high profile version so that people are still buzzing about it, lots of people talking online, so you can ride that hype a little once your’s comes online.

    2) They spend a LOT of marketing $$$$ to first of all get a bunch of jobs listed on your site, and then to get the name/url in front of everyone that is looking for the original entity.

    Your best bet is to identify a niche that hasn’t been catered for yet (sorry, the Aus freelance marketplace has), or try to identify the next “thing” that will be big online.

    #1210280
    usiteaustralia
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    • Total posts: 8
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    Thanks for all the replies.

    Yes I think you are all correct in saying that it will be very difficult to compete unless I have a large marketing budget, which I unfortunately do not.

    I still believe the idea is solid and that there is room in the market:
    Upwork is for cheaper/offshore work
    Freelancer is a shambles in my opinion and is also primarily for offshore
    OzLance is Australian but lacks a number of features

    I think a lot of people are still looking to work with Australian freelancers & businesses so I do believe it can work with the right marketing, which obviously needs $$$. Any marketers looking for some sort of deal?? :)

    #1210281
    bb1
    Participant
    • Total posts: 4,485
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    Whats your point of difference?
    Why Freelancers and Employers go with you, instead of one of the other sites mentioned?
    What benefit would I gain by becoming your partner?
    Your evaluation of the other sites (ie.shambles), is your opinion, give some solid detail about why your site is better?
    It looks like you only have 4 freelancers, who have competed a grand total of zero projects, whats your current sign up rate? What are your forecasts?
    How are you tracking against your business plan?
    Why havent you achieved your targets to date?
    Besides a website what do you bring to the table?

    These are just some of the things you will need to answer to win a prospective partner.

    #1210282
    usiteaustralia
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    Hi Bert,

    I’ve somebody came along who was interested in partnering, I would have no problem in answering these questions.

    #1210283
    Greg_M
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    While I think there’s some merit in an Australian based freelancer website, one thing that struck me as not a good look imo, is some of the copy on your ‘about’ page.

    One thing I’ve found in business is that you wont get far by ‘bagging’ the competition…ability to communicate easily with clients is a valid sales point but selecting particular countries of origin and indicating the service is dodgy is pushing it a little.

    One it’s not true. I’ve seen just as many nasty and dodgy outputs from Australian based freelancers, as anything I’ve sourced overseas.

    You will also alienate any Australian based freelancers and consumers who happen to have those named countries as their cultural background.

    I don’t think ‘jingoism’ will give you the depth of clientele you’ll need to get this to scale and if it does, do you have the engineers and developers in place to manage it with WordPress?

    #1210284
    usiteaustralia
    Member
    • Total posts: 8
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    Thanks for the input Greg, I actually debated whether or not to include that line.
    I think I will edit it to make it come across less harsh, and not actually target individual countries.

    But I still believe the sentiment rings true and I think the fact remains that overseas freelancers are often seen as cheaper and the quality is less. I’ve experienced it first hand for the last 9 or 10 years. Sure, I’ve had great experiences with freelancers overseas, but the bad experiences have been far more.
    And yes it does swing both ways. You can get decent freelancers from overseas and you can get dodgy ones in Australia.
    I really guess it comes down to ‘you get what you pay for’. The prices for offshore freelancers are so much lower, and I guess it is just natural that the quality suffers.

    As far as scaling it in terms of development, yes this is not an issue. I’ve built the site and will continue with it’s development. If there was ever a need to outsource any development work, I would know where to look :)

    Thanks again

    #1210285
    Zava Design
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    “the fact remains that overseas freelancers are often seen as cheaper and the quality is less.”

    The former, yes. The latter, as has already been mentioned is no different than you will find in Australia, there are actually some excellent service providers that are not in/from Australia, and when using contractors myself have actually had far less issues from non-Australian contractors than Australian contractors.

    And saying “you get what you pay for” is true to a certain extent, but once again quality is not just about price. I’m currently working with a Russian programmer for a large website app, mainly due to not being able to find someone in Australia with the relevant experience and credentials (even with extensive local industry contacts). He charges at least a third of what I would expect someone of a similar quality to charge here, but is delivering great quality work. Because his cost of living is far lower than it would be for an equivalent Australian resource he can do so.

    So that suggests to be you have either not researched enough, or are basing your business too much on personal opinion rather than factual based data, which would concern me whatever type of business we’re talking about. It’s great to leverage personal experience to say, “Hey, I can see a gap in the market!”, but it should then be facts and data that you use to justify that your opinion is/was correct.

    You also need to be careful with what you’ve written in the “About” page (which I’ve just seen), some personal insight is great, but comments such as “nasty” and how you’ve struggled for money to build the project installs no confidence in me at all.

    My advice would be to take the site as it is down as it’s not presenting your offering in a positive light at present and may result in many potential users seeing it once and dismissing it completely (as I certainly would have done just coming across it randomly, and I am your target audience as I frequently use contractors and would love to find another Aus resource), and re-consider how you are presenting yourself, and how to get yourself “launch reader”. At present with 4 contractors and 2 jobs it is not.

    #1210286
    bb1
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    Greg_M, post: 251692, member: 38207 wrote:
    .

    One thing I’ve found in business is that you wont get far by ‘bagging’ the competition…ability to communicate easily with clients is a valid sales point but selecting particular countries of origin and indicating the service is dodgy is pushing it a little.

    [USER=38207]@Greg_M[/USER] unfortunately this is a path followed by business’s who have nothing better to offer, and choose to go down the bag the opposition path, rather then highlight their strong points or offer a better service. Personally if a business bags their opposition I don’t use them as in most cases they have a much worse offering.

    I note that the model on offer here does nothing to ensure that the ”nasty” operators are precluded from offering their services on this platform. So in effect are the same as all the other offerings they bag. IMO

    #1210287
    Zava Design
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    Quote:
    I note that the model on offer here does nothing to ensure that the ”nasty” operators are precluded from offering their services on this platform. So in effect are the same as all the other offerings IMO
    This.

    Look at the freelancer marketplaces at the higher end of the market, they in effect “curate” the freelancers in their service via interviews and thorough testing, so they can rightly convey the much higher quality of freelancer on offer. Simply being “Australian” while denigrating those not is not a positive for mine.

    #1210288
    usiteaustralia
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    Thanks for the input again guys, good and bad I do appreciate your thoughts.

    I think you are focusing on the wrong thing though and this whole thing about offshore freelancers being no good is blown out of proportion, this is not the sole focus of the website.
    There is one line on the about us page (https://usite.com.au/about-us/) that says:
    Overseas platforms do have a place in the world if you are looking for cheap (and possibly nasty) programmers from Romania, Pakistan or the Philippines.

    If I removed the “(and possibly nasty)” part, there would be no issue.
    The rest of the About Us page simply focuses on the fact that uSite is “local” to Australia and is for people who would prefer to work with other local contractors.

    Essentially, the aim of the site is to be an Australian version of something like Upwork.

    [USER=34615]@Zava Design[/USER] – There are currently 16 freelancers registered as shown on the freelancers page, but I’m not sure what taking the site down would achieve. I understand that it doesn’t “look ready”, but I’m not sure what taking it down will achieve. Yes, I need to get more freelancers and yes I need to get more projects, which is entirely 100% what my original post is about.
    I don’t have thousands of $$ to throw at this, so I’m sure you can understand it is not such a simple task.

    #1210289
    usiteaustralia
    Member
    • Total posts: 8
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    I have now since edited the 1 teeny, tiny single little line that everybody was focusing on :)
    There is now no mention of offshore freelancers being any less capable than Australian freelancers.

    I should also mention that I am a web developer, not a copywriter or a marketer, so I appreciate all the advice.
    And if anybody has any tips on growing the number of freelancers and projects, I’m all ears!

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