Home – New Forums New here? Share your story Australia’s first high tech whisky distillery says hey!

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  • #995151
    molly1717
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    Hi Guys,

    I’ve used this site once or twice and really appreciate this as a resource – so thanks to everyone who gets involved. My primary job is as a writer/digital content creator so hopefully I can contribute at some point.

    I am also one of the founders of Deviant Distillery, based on Hobart, Tasmania. It aims to be Australia’s first high tech whisky distillery and has produced the technology to age whisky quickly – in weeks, not years! This is the first time this technology has been created in Australia :) Essentially it’s spirit maturation technology – and in case you’re wondering – no, we don’t add any ingredients or additives – it’s all natural ingredient’s like any good single malt whisky. The technology simply acts to recreate and speed up the natural barrel ageing process and has been invented by a scientist & distiller.

    If you’re interested in what we do – get in touch! [email protected]

    We also plan to launch our social media pages too!

    Thanks! Look forward to spending more time in this forum if I can help!

    Gilda

    #1200336
    LucasArthur
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    Gilda,

    We need to be friends, whiskey good friends ;)

    Welcome

    Jason

    Jason Ramage | Lucas Arthur Pty Ltd | E: [email protected]   P: 61 3 8324 0344    M: 61 412 244 888
    #1200337
    Rohan@TD
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    G’day Gilda,

    Get a landing page (with a newsletter signup) and social media account up as quickly as possible. It will help you drum up interest and collect subscribers you can market once you have everything together.

    I was down in Tassie in June enjoying some of the states finest, it’ll be good to compare with the ‘high tech’ version.

    Rohan

    #1200338
    Paul – FS Concierge
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    Hi And Welcome to the Forums. It is great to have you!

    The technology sounds incredible.

    I would love to hear your thoughts on whether the market will accept it?

    Cheers

    #1200339
    bb1
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    Paul – FS Concierge, post: 237233, member: 78928 wrote:
    I would love to hear your thoughts on whether the market will accept it?

    It sounds like Jason is on board

    #1200340
    Paul – FS Concierge
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    bb1, post: 237234, member: 53375 wrote:
    It sounds like Jason is on board
    And every business needs it’s first customer!
    #1200341
    LucasArthur
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    Paul – FS Concierge, post: 237236, member: 78928 wrote:
    And every business needs it’s first customer!
    Always happy to lend an eager palette to get things, just right ;)
    Jason Ramage | Lucas Arthur Pty Ltd | E: [email protected]   P: 61 3 8324 0344    M: 61 412 244 888
    #1200342
    molly1717
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    • Total posts: 24
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    LucasArthur, post: 237237, member: 34537 wrote:
    Always happy to lend an eager palette to get things, just right ;)
    If you’re ever in Hobart let me know :)
    #1200343
    molly1717
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    Paul – FS Concierge, post: 237233, member: 78928 wrote:
    Hi And Welcome to the Forums. It is great to have you!

    The technology sounds incredible.

    I would love to hear your thoughts on whether the market will accept it?

    Cheers

    Hey [USER=78928]@Paul – FS Concierge[/USER] and others! Great question as to whether the market will accept it. There’s lots I could say on this point but in a nutshell – for starters our market will be a younger demographic – the 25 – 35 crowd – who are a lot more used to science and tech based companies and products. Secondly, marketing position will be really important for our success – we need to position as still being handcrafted (doing our own mashing, fermenting, distilling – which plenty of other boutique distilleries don’t actually do!!) whilst finishing and crafting with technology – it all comes down to marketing this well. Thirdly, someone has a similar(ish) technology in the states which is in demand by distilleries showing a need (although also a competitor..) Fourthly, there aren’t any real “cool” whiskies for young people out there in the single malt range – hence we are doing comic book labels.

    Any questions: hit me up! [email protected]

    #1200344
    molly1717
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    Rohan@TD, post: 237217, member: 78618 wrote:
    G’day Gilda,

    Get a landing page (with a newsletter signup) and social media account up as quickly as possible. It will help you drum up interest and collect subscribers you can market once you have everything together.

    I was down in Tassie in June enjoying some of the states finest, it’ll be good to compare with the ‘high tech’ version.

    Rohan

    Hey Rohan, we’re working on this!!! I agree and thanks for the tip!! We’ll welcome you at our distillery when it launches! cheers

    #1200345
    Paul – FS Concierge
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    Hi Molly,

    i don’t think I am giving too much away to say that one of our members, Dan Norris has embarked on creating a craft beer brand called Black Hops.

    He is an online maven and is trying to take some lessons learned online and translate them to his new brand. And he is telling the Black Hops story online. He has the same demographic as you.

    Might be worth a look. http://blackhops.com.au/

    #1200346
    molly1717
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    • Total posts: 24
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    Paul – FS Concierge, post: 237287, member: 78928 wrote:
    Hi Molly,

    i don’t think I am giving too much away to say that one of our members, Dan Norris has embarked on creating a craft beer brand called Black Hops.

    He is an online maven and is trying to take some lessons learned online and translate them to his new brand. And he is telling the Black Hops story online. He has the same demographic as you.

    Might be worth a look. http://blackhops.com.au/

    Hey, great thanks – I’ve actually heard of them before – possibly when researching alcohol crowd funding campaigns – but I’ll see what they get up to in more details. Cheers!

    #1200347
    Rohan@TD
    Member
    • Total posts: 164
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    Comic book similar to tequila espolon? I’m looking forward to tracking how this develops. Good luck

    #1200348
    molly1717
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    Rohan@TD, post: 237293, member: 78618 wrote:
    Comic book similar to tequila espolon? I’m looking forward to tracking how this develops. Good luck

    I think that brand is awesome but it will look quite different, and in full colour :) Not revealing our labels yet but happy to keep you posted!

    #1200349
    molly1717
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    Hi everyone,

    We’ve recently launched our social media so if you’d like to stay in touch – follow us on Facebook (there’s also email signup on FB and our website if you prefer).

    https://www.facebook.com/deviantdistillery/

    Thanks for your interest!

    Gilda

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