Home – New Forums Tell me straight… B2B service review

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  • #987346
    Geronimo
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    • Total posts: 237
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    Hi all,

    I’ve been pretty busy getting what was a single client installation into a SaaS offering.

    I would love feedback on what it is you think the service is offering. Naturally it’s crystal clear to me, but then I’m living this stuff.

    It’s targeted at businesses that need to collect field information outdoors. Inspection/Audit etc

    So.. I’d love to hear back from you the following:
    1. What is it you think is being offered?
    2. Any other comments.

    Thanks very much. I appreciate any advice you can offer.

    The site is …link removed…

    #1162247
    MatthewKeath
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    • Total posts: 3,184
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    Geronimo, post: 187520 wrote:
    Hi all,

    I’ve been pretty busy getting what was a single client installation into a SaaS offering.

    I would love feedback on what it is you think the service is offering. Naturally it’s crystal clear to me, but then I’m living this stuff.

    It’s targeted at businesses that need to collect field information outdoors. Inspection/Audit etc

    So.. I’d love to hear back from you the following:
    1. What is it you think is being offered?
    2. Any other comments.

    Thanks very much. I appreciate any advice you can offer.

    The site is http://RhinoSpect.comHi,

    Look really cool, but I would look at the website and the copy on it. It’s tough to really understand what it does and why I would need it.

    I am not your target market though, but as an outsider looking in, the site is doesn’t do a great job of selling.

    Good luck!

    #1162248
    Geronimo
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    • Total posts: 237
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    Thanks a lot Matthew. I’ll ponder how better to present what’s on offer.

    #1162249
    Dave Gillen – Former FS Concierge
    Keymaster
    • Total posts: 2,566
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    Hi Geronimo,

    Nice looking site! And the information is nicely laid out.

    But the question you’ve asked is “What is it you think is being offered?”. Your instincts are spot on for asking this question because I really have no idea what you’re selling.

    I’ve read through your homepage and subpages and I still don’t know.

    The information missing is: What can your customer do or achieve with this? The only answer so far (“collect data in the field” is way to broad to get anyone’s interest). The only further clue to what this product does is in the screenshot in one of your slider images. Only now with my detective glasses on have I found this clue, and now I’d take a guess that this product might allow me to take photos and notes in the field and plot them on a map.

    It’s this functionality (and the main ways it can be used) that should be the focus of your homepage. The other showcased features (even the defence force stuff, which is great supporting evidence) are irrelevant to me as a visitor until I figure out what you’re offering me.

    Just walk the reader through the experience of using your product. Explain to an 8 year old what RhinoSpect does, then use the same words on your website.

    Also is this a mobile app, web app, hardware device, app+hardware? What exactly am I paying for? If a visitor comes to your site with the mindset “I’m looking for an app that does X” and you say “This is an app that does X” then you’re half-way home.

    Hope that helps. :)

    Dave

    #1162250
    Geronimo
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    Thanks a lot Dave,

    I’ve taken that all on board. I am already cracking on based on Matthew’s feedback, so thanks for your response, it was great. Nice and clear.

    #1162251
    martin.firth
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    • Total posts: 259
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    Some great points have been brought up here, so I won’t bother saying what’s already been said. One thing I will commented on is the load times. It took over a minute for me, and PageSpeed ranks you very low.

    Have a look at Google’s kind advice. I think simply optimising your images would go a long way.

    #1162252
    Geronimo
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    • Total posts: 237
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    martin.firth, post: 188126 wrote:
    Some great points have been brought up here, so I won’t bother saying what’s already been said. One thing I will commented on is the load times. It took over a minute for me, and PageSpeed ranks you very low.

    Have a look at Google’s kind advice. I think simply optimising your images would go a long way.

    GREAT SCOTT!! My PNG’s were full of metadata. Stripped it, and went from 130k average to 4k average per image. Top advice. Thanks Martin!

    #1162253
    Geronimo
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    • Total posts: 237
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    Rhiteo,

    Thanks Matthew, Dave and Martin. Could I impose on you to take another look which I’m hoping will give you a clear idea of what I’m offering.

    This time to …link removed…

    Naturally, any others interested in venturing an opinion would be most welcome. :)

    #1162254
    martin.firth
    Member
    • Total posts: 259
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    Much better! I’d urge you to consider ditching the slider, no matter how much TLC you put into creating it. Or at least move it. At the moment, it is simply getting in the way of your message. See attached.

    #1162255
    Geronimo
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    • Total posts: 237
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    martin.firth, post: 188197 wrote:
    I’d urge you to consider ditching the slider, no matter how much TLC you put into creating it. Or at least move it. At the moment, it is simply getting in the way of your message.

    Augh, like a knife through the chest! This did make me laugh at myself though. When I did my freelance website several years ago I’d spent ages trying to increase the quality of an image, as I really wanted it on there. When I asked for a review, BANG, one of the first responses was from someone saying this particular image stood out like a sore thumb, and to dump it. 😮

    Much like that instance, plenty of TLC has gone into the slider, but have been flicking between your example and my page… back and forth, back and forth. On balance I think you’re probably right. I just have to convince myself that the site is less about making me feel good, than it is about allowing it to do it’s job. :(

    I guess, the red flag should have been the fact that I got the slider and cool images, and only then tried to find a way to make it relevant.

    Thanks for the clarity Martin.:)

    #1162256
    Geronimo
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    • Total posts: 237
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    Just to finish off, I’ve made a bunch of updates, and can really see how the suggestions pay off. It’s amazing how after several hours of working on a cleaner and simpler version, going back to the original one made the initial observations made here obvious.

    Thanks again everyone.

    #1162257
    martin.firth
    Member
    • Total posts: 259
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    Looks great!

    ..

    ..

    One last tiny thing! I think you should increase the top and bottom padding of .what-it-is and #infoIntro to 50px, and add a page tag. Also, try alternately right and left aligning the text in the homePanes, rather than centering them.</p> <p>You’ve made a huge improvement altogether, well done!

    #1162258
    Geronimo
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    • Total posts: 237
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    martin.firth, post: 188272 wrote:
    One last tiny thing! I think you should increase the top and bottom padding of .what-it-is and #infoIntro to 50px, and add a page tag. Also, try alternately right and left aligning the text in the homePanes, rather than centering them.</p> <p>Thanks a lot for the feedback and suggestions Martin. Re the left and right, like this? <a href="http://test.rhinospect.com" class="bbcode_url" rel="nofollow">http://test.rhinospect.com</a></p> <p>Or were you suggesting right where I’ve gone left and left where I’ve gone right? <img decoding="async" src="/bigsmile.gif" width="" height="" alt=":D" title=":D" class="bbcode_smiley" />
    #1162259
    Lindz
    Member
    • Total posts: 254
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    Hi Geronimo,

    Looking good…….but one small typo: “For IT & GIS ‘Deptartmens’ “

    All best,

    Lindsay

    #1162260
    Geronimo
    Participant
    • Total posts: 237
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    Lindz, post: 188283 wrote:
    one small typo: “For IT & GIS ‘Deptartmens’ “

    Bah! What is it with me and the word Department? My wife pointed out that I’d botched the spelling in a different place too.

    Thanks Lindsay :)

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