Home – New Forums Marketing mastery Being rejected can be very liberating

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  • #964109
    Ric Willmot
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    Recently, a question was put to me: “How do you take criticism, without it making you upset?”

    An entrepreneur had offered an invention to be reviewed by a respected catalog for inclusion. After a lengthy period of silence, followed by numerous emails seeking an answer, the entrepreneur was declined for some minor health and safety concerns of the invention.

    The entrepreneur became incensed and went through the five stages of grief all at once. “I take rejection hard anyway (who doesn’t), but it’s things like this that make me want to throw in the towel”, he told me.

    The reality is that we are all going to be rejected regularly in business … and that is exactly the issue; it’s not personal, it’s business (in my best Godfather voice impersonation). Rejection is a normal component to business, to entrepreneurship, to relationships, you name it; receiving objections for your services and products will happen. It is how you respond that will determine your longevity.

    If a buyer doesn’t buy from you, more fool them; they are buyers, their job is to buy from you and they didn’t. I have been turned down more times than the bed in the Executive Suite of the InterContinental; I am still here and doing very well, thank you. If our brave soldiers can be shot at doing their job, you can continue to have your inventions initially rejected for insertion by a catalog.

    The son of a close friend, is a pilot for Cathay Pacific Airlines. On January 7 2008, while captaining an Airbus en route from Brisbane to Hong Kong, with not a spare seat on the plane, the cockpit and cabin filled with smoke. With hundreds of lives depending on him, Michael piloted this mammoth flying missile from 36,000 feet to the ground at Cairns airport in 18 minutes! If he can do that on Flight CX102 we can all handle from our clients some tough questions, rejections and stalling tactics not to buy.

    If Dr Victor Chang (who was tragically shot dead by extortionists in 1991) was able to successfully complete heart transplant operations on patients, what have we got to worry about when a prospect says, “No, I don’t want you, we can’t use your product, or your price is too high”?

    I have never been bruised, bloody or broken from being rejected in business. The upside is of course, you now know that prospect is not interested, so you do not have to find the time to continue with them. That additional time you now have at your disposal can be used on marketing to quality buyers who respect and appreciate the value you bring to the table.

    Yes, being rejected can be very liberating.

    #1003224
    Tina
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    Thank you – that was worthwhile reading.

    #1003225
    Carole
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    Thanks Ric for your sensible and thought-provoking post. A great read.

    #1003226
    Burgo
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    Good one Ric.

    Rejection is part of the sales process.

    If you dont experience it at sometime or another in your selling career, then you either have a wonderful product or service or you are a super salesperson, the later Ive yet to meet.

    However there is a way to turn negatives into possitives, but cant think of the person who made this suggestion some German bloke.

    I did go through a period a few year ago where every enquiry I turned into a sale and it lasted for about 18 months then the wheels fell off. At the time I did feel rejection, but then I picked myself up dusted myself off and started with a renewed vigor.

    Never did get the hit rate back up to more than 85% but markets change and we as soloists should remain flexible enough to change with them.

    #1003227
    Lucki
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    Interesting reading Ric.

    I was told that if a customer didn’t want your product then you shouldn’t waste your time on them. The genuine customers will always say yes and they’re the ones you should invest your time in.

    Lucki

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