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  • #970017
    YBBroker
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    • Total posts: 37
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    Hi Guys,

    I have a wordpress web site which is great for SEO and it has helped me rank well under ‘Building Broker’ (number 1 woohoo).

    The problem is Building Broker isn’t really searched much as it’s a new industry and quite unknown. So i’ve been trying to get my site to rank better under Perth Builders etc.. but to no avail.

    Do i need to create more pages on my web site specifically relating to perth builders, perth designers etc? and just keep adding content, or do i have to bite the bullet and pay for services to bump me up the list?

    #1042127
    DavidThomas
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    • Total posts: 265
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    Hi Steve,

    Sounds like you have got the hang of it already. Patience is the only thing you didn’t mention. It can take months and months for your hard work writing content etc to be appreciated by google.

    As a bench mark, track your progress in Yahoo & Bing. They tend to reflect updates regularly.

    Also setup your google webmasters account, add your site and take a look at all the tools available in their.

    Mention the phrase “perth builders” etc in URLs, titles, meta tags and content.
    Most importantly, get links with the anchor text as perth builders. (signature in forums is a great place to start).

    Keep up the good work, and congrats on the 1st place in google.

    #1042128
    marketingweb
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    • Total posts: 625
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    YBBroker, post: 50956 wrote:
    Hi Guys,

    I have a wordpress web site which is great for SEO and it has helped me rank well under ‘Building Broker’ (number 1 woohoo).

    The problem is Building Broker isn’t really searched much as it’s a new industry and quite unknown. So i’ve been trying to get my site to rank better under Perth Builders etc.. but to no avail.

    Do i need to create more pages on my web site specifically relating to perth builders, perth designers etc? and just keep adding content, or do i have to bite the bullet and pay for services to bump me up the list?

    Hi David,

    Your site looks absolutely fantastic, and the fact you have it looking great and image focused while still piling heaps of content on the first page is very professionally done.

    Overall there are three things any site needs to get right to rank well – keyword relevent content, technical structure including optimising title tags and heading tags etc, and quality/quantity of incoming links.

    Your tactic of building extra content is defiantly positive and on the right track. In fact, focusing a separate page on each topic/set of keywords is one of the very best things you can do SEO wise. However you need to do some good keyword research first (or get some professional assistance with it). For example, the phrase you mention “perth designers” may make you think of building designers in “your world”. But, most people typing this would be looking for a graphic designer so it’s not your best bet. Once you do work out your best keywords, you then need to build your content based on those keywords.

    I would also suggest reading my two following blog posts that will help you out if you follow them:
    1) Optimising title and description tags
    2) WordPress SEO Basics

    Following that, you need a LOT more quality incoming links to improve your ranking for more difficult keywords. DavidThomas’s advice is exactly correct – it’s important that you get links with keyword text as the anchor, and forum signatures are definitely a good way as one part of your link building strategy. For example in Yahoo site explorer it shows you have 163 incoming links to your website, but 154 of these come from either somersoft.com or homeone.com.au. These links are good, but you need far more variety and quantity of links to rank for tough keywords.

    As a side note, interestingly for me you aren’t coming up #1 for building brokers, i’m finding you at number 8 – perhaps you have personalisation turned on or are logged into Google when you check so the rank is inflated for you only? If you log out and clear all cookies you will get a look at what it looks like “fresh” without Google remembering which sites you like.

    Sorry for being so long winded, hopefully you got something out of it!

    If you want some professional assistance with any aspect of your SEO for the site I would love to work with you, so please don’t hesitate to contact me.

    Matt

    #1042129
    LM
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    • Total posts: 7
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    Hi Steve,

    Have you thought about going mobile as well? Ensures anyone that finds you on mobile doesn’t get annoyed on a small browser and ruins the experience after doing all that SEO.

    Get in touch and I’ll do you a good deal. See http://www.mobisenz.com for info.

    Thanks

    Louis.

    #1042130
    Aymeric
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    • Total posts: 39
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    Here is a list of things you can do to help ranking better. But really, it is all about having keywords in title / urls / content / link anchor texts and backlinks.

    The keyword you want to target is very low competition so you should be able to get the #1 spot fairly easily.

    ::::::::: On-page

    Submitted a sitemap to Google
    Studied what keywords I want to target (high volume / low competition)
    Have keywords in / </p> <h1> / <meta description / <meta keywords<br /> Have internal links with keywords as anchor texts<br /> Have a lot of content<br /> Have keywords in urls<br /> Have fresh content regularly<br /> Created keyword targetted articles<br /> I don’t have several urls pointing to the same content<br /> I put nofollow attribute on links like login/logout/register and other crap<br /> Had the domain name for more than a year to bypass sandbox<br /> I use alt attribute on my images</p> <p>:::::::: Off-page<br /> Used keywords in anchor texts in backlinks in adequate forums and comments<br /> Looked at the top PR free directories and submitted there<br /> Submitted to crappy directories too<br /> Created a Squidoo Lens<br /> Created a Hubpage<br /> Created a WordPress blog / Blogger blog / Tumblr blog / identi.ca account with tag noindex,follow<br /> Submitted some pages to Digg / StumbleUpon<br /> Subscribed to keywords in Google Alerts to find blogs where to comment<br /> Looked for websites that gave backlinks to my competitors<br /> Submitted some articles to article directories</p> <p> Cheers,</h1> <p>

    #1042131
    YBBroker
    Member
    • Total posts: 37
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    DavidThomas, post: 50960 wrote:
    Hi Steve,

    Sounds like you have got the hang of it already. Patience is the only thing you didn’t mention. It can take months and months for your hard work writing content etc to be appreciated by google.

    As a bench mark, track your progress in Yahoo & Bing. They tend to reflect updates regularly.

    Also setup your google webmasters account, add your site and take a look at all the tools available in their.

    Mention the phrase “perth builders” etc in URLs, titles, meta tags and content.
    Most importantly, get links with the anchor text as perth builders. (signature in forums is a great place to start).

    Keep up the good work, and congrats on the 1st place in google.

    Thanks David – i changed all the tags and titles on my web pages tonight including changing my signature on a number of forums. Cheers!

    #1042132
    YBBroker
    Member
    • Total posts: 37
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    Mobisenz.com, post: 51016 wrote:
    Hi Steve,

    Have you thought about going mobile as well? Ensures anyone that finds you on mobile doesn’t get annoyed on a small browser and ruins the experience after doing all that SEO.

    Get in touch and I’ll do you a good deal. See http://www.mobisenz.com for info.

    Thanks

    Louis.

    Hi Louis,

    I don’t think it’s really something that’s too important in my industry. Most people looking at building are taking a much more considered approach and in most cases will be doing their research on new homes from a desktop/laptop/newspaper and probably not on their mobile.

    Thanks anyway for the offer.

    #1042133
    YBBroker
    Member
    • Total posts: 37
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    marketingweb, post: 50973 wrote:
    Following that, you need a LOT more quality incoming links to improve your ranking for more difficult keywords. DavidThomas’s advice is exactly correct – it’s important that you get links with keyword text as the anchor, and forum signatures are definitely a good way as one part of your link building strategy. For example in Yahoo site explorer it shows you have 163 incoming links to your website, but 154 of these come from either somersoft.com or homeone.com.au. These links are good, but you need far more variety and quantity of links to rank for tough keywords.
    Matt

    Thanks for the advice Matt. At the moment my marketing budget is spent for the next 6 months so i’m doing all my own SEO stuff.

    I read though that getting an SEO company to list my site with 100’s of others isn’t neccessarily going to improve my ranking as Google modified their formula to lessen the validity of those types of web sites. Not sure how true this is, though i still know i need to have listings in valid web sites which i’m working towards getting.

    Some of the fees i’ve had presented though are ridiculous. I had one home building site ask me to sign up and pay $175 p/month for a listing on their site in some obscure location. I just thought it was a waste of money.

    #1042134
    YBBroker
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    • Total posts: 37
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    ::::::::: On-page

    Submitted a sitemap to Google -DONE
    Studied what keywords I want to target (high volume / low competition) -DONE
    Have keywords in / </p> <h1> / <meta description / <meta keywords <span style="color:Purple"/>-DONE<br /> Have internal links with keywords as anchor texts – <span style="color:Purple">-Good Suggestion! </span><br /> Have a lot of content <span style="color:Purple">-It’s coming! </span><br /> Have keywords in urls <span style="color:Purple">-DONE</span><br /> Have fresh content regularly <span style="color:Purple">-DONE</span><br /> Created keyword targetted articles <span style="color:Purple">-DONE and continuing</span><br /> I don’t have several urls pointing to the same content <span style="color:Purple">-DONE</span><br /> I put nofollow attribute on links like login/logout/register and other crap <span style="color:Purple">-DONE</span><br /> Had the domain name for more than a year to bypass sandbox <span style="color:Purple">-Will take another 9 months before this happens </span><br /> I use alt attribute on my images <span style="color:Purple">-Not sure what that means</span></p> <p>:::::::: Off-page<br /> Used keywords in anchor texts in backlinks in adequate forums and comments<br /> Looked at the top PR free directories and submitted there<br /> Submitted to crappy directories too<br /> Created a Squidoo Lens<br /> Created a Hubpage<br /> Created a WordPress blog / Blogger blog / Tumblr blog / identi.ca account with tag noindex,follow<br /> Submitted some pages to Digg / StumbleUpon<br /> Subscribed to keywords in Google Alerts to find blogs where to comment<br /> Looked for websites that gave backlinks to my competitors<br /> Submitted some articles to article directories</p> <p><span style="color:Purple">-I need to work on more of the Off-page stuff</span></h1> <p>

    #1042135
    Aymeric
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    • Total posts: 39
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    A web page is actually a combination of HTML tags.

    An image is represented as Flying Solo logo

    The “alt” attribute tells the browser what text to display if the user has set the browser to not download any picture for example.

    This “alt” attribute is also used by Google to determine what the page is about. Using your keywords in the images alt attributes should help with your SEO ranking.

    #1042136
    marketingweb
    Member
    • Total posts: 625
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    YBBroker, post: 51059 wrote:
    Thanks for the advice Matt. At the moment my marketing budget is spent for the next 6 months so i’m doing all my own SEO stuff.

    I read though that getting an SEO company to list my site with 100’s of others isn’t neccessarily going to improve my ranking as Google modified their formula to lessen the validity of those types of web sites. Not sure how true this is, though i still know i need to have listings in valid web sites which i’m working towards getting.

    Some of the fees i’ve had presented though are ridiculous. I had one home building site ask me to sign up and pay $175 p/month for a listing on their site in some obscure location. I just thought it was a waste of money.

    Hi YB Broker,

    Thanks for the reply. I just wanted to clarify what I mean by SEO and link building, as you seem to have the slightly wrong end of the stick as to what real SEO and linkbuilding are, but it’s a VERY easy mistake to make given how many out there misrepresent things.

    For example, the $175 p/m does sound very expensive for one directory listing and without knowing the specifics it is highly likely it would have very little benefit. But to be clear, despite what they tell you when they call on the phone, a directory provider is NOT an SEO company – some may be both, but most like the one your describe use the term SEO but could barely even tell you what the letters stood for. If dlook and the like tell you “if you list in our directory it will help you to get to number 1 in Google”, it’s very close to just being a lie. It will have a very small benefit towards increasing your incoming links, but you would need a very large number of these to have any benefit.

    What real SEO is about is three things
    1) Getting your page content correct to include your keywords etc – this you are doing fairly well at and working on.

    2) Getting your page structure right – including your keywords in title tags, heading tags etc, keywords in URL’s, internal page links etc – Again you are fairly good in this area, and WordPress helps a lot with this.

    3) Quality and Quantity of incoming links, including keyword filled anchor text- This is the area you need to work on either doing it yourself or paid. This does NOT mean paying a lot for one directory listing in most cases, although in certain cases it may be one element. Links come from a lot of places including those stated by Aymeric.

    Basically you need more links from more different domains – as per my previous post you have most links coming from two domains (forums) only. Strategies include but definately are not limited to forum signatures and profiles, blog posting (including guest blogging), blog commenting, Web2.0 site creation (Squiddo and Hubpages fall in this category), Articles/Article Sites, press releases, directories, link baiting, social bookmarking, sponsorships, and more.

    All of those things you CAN do yourself if you do some self study to learn how, same as you can do your own books rather than hiring an accountant for example. Early on when you are time rich but money poor, it’s often best to have a go yourself. Then as your business grows and your time becomes more valuable and limited, it’s often best to hire a specialist to do the work for you so you can concentrate on running your business rather than doing something that isn’t your main passion. A genuine SEO specialist such as myself works in all sorts of ways to build links, rather than just popping a link on one directory site (as per your example) and charging a packet for it.

    Hope this helps a little.
    Matt

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