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Up0
Hi Chelle,
A) Getting target visitors to a site is always a challenge and it requires effort to achieve. Some of the obvious channels;
– SEO – Social Media – Online Advertising
– Radio – TV – Newspapers – Magazines
– Networking – Expo’sIt is a matter of identifying where your ‘audience’ is most likely to be and consistently work to be found in that channel.
From my experience most successful businesses have 3 or more channels delivering results.
Conversion: Having those visitors engage with you and thus in turn convert them to clients.HINT: “Put on your Shopping glasses on and critically review your site as a buyer”
Most people design their sites from the Owners perspective with the rudimentary email contact us form.
You would know your audience best;
– are they more likely to want to talk to someone?
– if so is the Telephone clearly displayed and when you are available (Tradies use mobile phones, available M-S 7am to 7pm)
– Do you want to chat with your visitors, have a chat feature which pops up and has a inviting offer to chat.. now!
– is this an instant purchase if so, is the process clearly laid out?
– is it a future purchase (holiday), are there options to provide additional information (download a PDF of the itinerary, exercise workout sheet, moving checklist, landmines list)Employing a mix of these methods will in one way define exactly to your visitors what the next step is – most owners assume that they will drill down through the ‘Contact us’ page and reach out to you – wrong, people are getting even lazier.
On a side note, this is a really good subject for me to compose an article for my blog
Ben
Up0ODD??
I received notification of a reply to this thread, read it and the first thing that struck me was that I had already read something similar elsewhere.“Online lead generation is easy as well as you can cover a global area in reasonable time.”
It came as no surprise then, that this has been copied, pasted and appears to have been spun in parts from a number of industry commentators.
The quoted piece is from Ava Sagel from Quora.com on July 8th!
https://www.quora.com/What-is-the-best-sales-and-marketing-automation-softwareThis is bad form, unless you are Ava Sagel.
It appears the ‘profile’ has now been removed.
Up0aaron.miller, post: 250200, member: 55775 wrote:Just going back to Mischelle’s comment about b2b and LinkedIn.
Technically i am a b2b seller, the vast majority of my customers are businesses, they use my products to decorate other products which they then sell, however I would estimate that less than 5% of my customers would be on LinkedIn.
I think if you are b 2 corporate then yes LinkedIn would be a good idea.
So Mischelle just be sure your target market are actively using LinkedIn, not just using it for a dream to be poached by another company
Hi Aaron,Thanks for the heads up. Most of my target market are definitely on LinkedIn, and I am building those relationship very slowly.
I am also planning sponsorship of a large conference next year (more for brand awareness) and I am moving to a lot more networking events as well.
I didn’t even think of the 2 different B2B types to be honest, because you are spot on about the difference in social media platforms for the types of smaller and larges businesses.
Also the key for me is SEO, I need to get that focused as well.
Cheers
MischelleUp0Hi Chelle,
A) Getting target visitors to a site is always a challenge and it requires effort to achieve. Some of the obvious channels;
– SEO – Social Media – Online Advertising
– Radio – TV – Newspapers – Magazines
– Networking – Expo’sIt is a matter of identifying where your ‘audience’ is most likely to be and consistently work to be found in that channel.
From my experience most successful businesses have 3 or more channels delivering results.
<noscript></noscript> Conversion: Having those visitors engage with you and thus in turn convert them to clients.HINT: “Put on your Shopping glasses on and critically review your site as a buyer”
Most people design their sites from the Owners perspective with the rudimentary email contact us form.
You would know your audience best;
– are they more likely to want to talk to someone?
– if so is the Telephone clearly displayed and when you are available (Tradies use mobile phones, available M-S 7am to 7pm)
– Do you want to chat with your visitors, have a chat feature which pops up and has a inviting offer to chat.. now!
– is this an instant purchase if so, is the process clearly laid out?
– is it a future purchase (holiday), are there options to provide additional information (download a PDF of the itinerary, exercise workout sheet, moving checklist, landmines list)Employing a mix of these methods will in one way define exactly to your visitors what the next step is – most owners assume that they will drill down through the ‘Contact us’ page and reach out to you – wrong, people are getting even lazier.
On a side note, this is a really good subject for me to compose an article for my blog
<noscript></noscript>Ben
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