Home – New Forums Marketing mastery Blog charging $400 to review product (on top on receiving free product)

  • This topic is empty.
Viewing 11 posts - 1 through 11 (of 11 total)
  • Author
    Posts
  • #986914
    KidsActivitiesDelivered
    Member
    • Total posts: 50
    Up
    0
    ::

    I am starting an online only business. I am currently a stay at home mum and my husband and I agreed to put some of our family savings into starting the business.

    Due to this I am trying to be really careful with the money allocated – I really need good bang for buck to start off with, then hopefully grow through word of mouth.

    Anyway I had in mind to contact some ‘mummy blogs’ (not the ones owned by corporations) and offer them some free boxes in exchange for honest reviews on their website.

    A few have got back to me and I’m crushed. All of them insist on an ‘administration fee’ of between $200 – $600 to simply review the product. At the moment I don’t want to throw money into a blog when I could spend that money elsewhere marketing wise.

    How have other businesses managed online marketing with a tiny budget? Where can I get good value for money? Is there any such thing anymore?

    Thanks everyone,

    Sarah

    #1160159
    Cooke Consulting
    Member
    • Total posts: 122
    Up
    0
    ::

    Hi Sarah,

    You may want to approach this from a slightly different angle.

    I’m a massive advocate of LinkedIn & how it can be turned into the mother of all lead generation tools, any business, any industry – I don’t care how small the niche.

    Let me give you a quick example.

    After looking at your website – I had a look at LinkedIn Groups (very quickly) for “Teachers Networking” first group straight away has 20k members. Now I’m not saying that’s 20k in Australia it could be 5k for example but in the space of 30 seconds I’ve just found you a bucket load of potential prospects.

    Then you could take it even further and deal straight with the decision makers e.g. Head Teachers that you could market your product to and or the parents.

    Even if I’ve misinterpreted your web site in terms of the target market…..hopefully you can see where I’m going with this strategy.

    Oh and the best bit is that LinkedIn is FREE.

    Hope that helps – BTW they look fantastic!

    Good luck!!

    #1160160
    KOOGAL Fashion
    Member
    • Total posts: 3
    Up
    0
    ::

    great tip! thank you. I’m gonna try this tip out. B

    By the way, I find working with bloggers very effective in terms of getting the words out about new products. My niche is fashion, and the blogs I contact have small to medium following, and some of them do ask for ‘fees’. I usually go with the ones who ask for a reasonable amount ($100 or less). The key to negotiate with these bloggers is that you expressing your love for their blog, stating that you think your product(s) will greatly benefit their readers, however the size of your business can’t afford this kind X amount. Also by stating that ‘instead your marketing budget can only afford this Y amount’ ( an amount you are comfortable with), you let bloggers know that you appreciate their works. Hope this has helped =) say hi sometimes

    #1160161
    Osmond Mcleod
    Member
    • Total posts: 134
    Up
    0
    ::

    When i was making video games the average for a blog review was around 700 – 1200 for a review. needless to say we never had the cash for that!

    If your looking for word of mouth, maybe start with those people and groups around you. Contact the schools and daycare centres in your area. If you can get in front of parents, you have the advantage of imparting your passion with your product without relying on someone else to (hopefully) do it for you.
    Our daycare has advertising cards for quite a few products and programs. Day care centres would love your product on a rainy day. You could give them a sample pack. Even better if you design it so that the kids can produce something to take home to mum and dad that has your logo and details on it somewhere.

    Also you could start with your friends. Give them freebees. If they like it they could be great champions for you in spreading the word. Just hand them over and see what they think in a few weeks.

    If you go to a friends house for a play date take a couple of your products for the kids to do. Be open with sharing it and try to create a few people who really believe in what you have and they will probably spread the word for you.

    Also you could start blogging yourself. Its a slow process i believe, but it could be a way to build up your followers rather than pay someone to borrow theirs.

    Send me some flyers if you have them, i will drop them off at my daycare.

    Goodluck

    #1160162
    KidsActivitiesDelivered
    Member
    • Total posts: 50
    Up
    0
    ::

    That’s great advice, thank you. One of the reasons I was so disappointed is that I love the blogs that I wanted to target….I felt like a friend was turning around and asking for money!

    I think it is also a good way to really focus on who I would like to get a product review from. I will set aside some money and start researching.

    KOOGAL Fashion, post: 184860 wrote:
    great tip! thank you. I’m gonna try this tip out. B

    By the way, I find working with bloggers very effective in terms of getting the words out about new products. My niche is fashion, and the blogs I contact have small to medium following, and some of them do ask for ‘fees’. I usually go with the ones who ask for a reasonable amount ($100 or less). The key to negotiate with these bloggers is that you expressing your love for their blog, stating that you think your product(s) will greatly benefit their readers, however the size of your business can’t afford this kind X amount. Also by stating that ‘instead your marketing budget can only afford this Y amount’ ( an amount you are comfortable with), you let bloggers know that you appreciate their works. Hope this has helped =) say hi sometimes

    #1160163
    KidsActivitiesDelivered
    Member
    • Total posts: 50
    Up
    0
    ::

    Thanks Osmond. My target market is for kids slightly older; 6-11 years so primary school age.

    I had thought of schools but as a former teacher I am cautious about the whole education/commercialisation in public schools.

    However what I could focus on is school holiday programs, I might do some research into getting the product into some of those.

    Osmond Mcleod, post: 184862 wrote:
    When i was making video games the average for a blog review was around 700 – 1200 for a review. needless to say we never had the cash for that!

    If your looking for word of mouth, maybe start with those people and groups around you. Contact the schools and daycare centres in your area. If you can get in front of parents, you have the advantage of imparting your passion with your product without relying on someone else to (hopefully) do it for you.
    Our daycare has advertising cards for quite a few products and programs. Day care centres would love your product on a rainy day. You could give them a sample pack. Even better if you design it so that the kids can produce something to take home to mum and dad that has your logo and details on it somewhere.

    Also you could start with your friends. Give them freebees. If they like it they could be great champions for you in spreading the word. Just hand them over and see what they think in a few weeks.

    If you go to a friends house for a play date take a couple of your products for the kids to do. Be open with sharing it and try to create a few people who really believe in what you have and they will probably spread the word for you.

    Also you could start blogging yourself. Its a slow process i believe, but it could be a way to build up your followers rather than pay someone to borrow theirs.

    Send me some flyers if you have them, i will drop them off at my daycare.

    Goodluck

    #1160164
    Simply Money Honey
    Member
    • Total posts: 78
    Up
    0
    ::

    Hi Sarah

    I also have a baby products business (http://littlelock.com.au) and have been quite successful in getting PR for my product.

    With regard to bloggers, I think it is a numbers game. I have emailed a lot of bloggers and asked for them to review my product. The ones that came back and asked for a fee I just sent them a nice email saying thank you very much but that I don’t have any budget at this stage and focused on the ones that said yes without a fee. Many ask for a sample product for them to review and one to giveaway to their audience. I agreed to this (they will want you to pay for shipping to the winner so factor this in).

    If you haven’t already sign up for http://www.sourcebottle.com.au this is a free service that sends you daily emails with requests from media (magazines, newspapers, blogs etc). Often the requests won’t be relevant to you but if you read them daily and respond to those that are you are much more likely to get coverage because you are providing information they are looking for.

    Write a press release about your product including some images and email it to all the magazines that are relevant to your audience including online magazines and websites. You will have to spend quite a bit of time researching all the different media outlets and the relevant contacts to email. Don’t forget your local paper. Tweak your press release to include information about where you live and any other local connections your business has.

    I haven’t had a look at your site but make sure you have beautiful high resolution images of your product to send people to use. You won’t get media coverage if you can’t provide beautiful images.

    It is definitely a numbers game. I have contacted so many people that I have never heard back from but that t is not important. The important thing is the ones you do hear back from. Keep trying an remember that these things take time. I got some coverage in a national magazine in November for a press release I sent in April.

    Good luck

    Gabrielle

    #1160165
    AngusP
    Member
    • Total posts: 53
    Up
    0
    ::

    Hi Sarah

    I guess, as ever, you’ve got to judge what value you will get from the review. what’s their readership like, are they your target market?

    More profitable is building up your own clientèle on your own site but referrals can help.

    Cheers

    Angus Pryor
    http://www.galwijihomestead.com
    http://www.mysteryshoppingguide.com.au

    #1160166
    Jenny Spring
    Member
    • Total posts: 597
    Up
    0
    ::
    KidsActivitiesDelivered, post: 184840 wrote:
    A few have got back to me and I’m crushed. All of them insist on an ‘administration fee’ of between $200 – $600 to simply review the product. At the moment I don’t want to throw money into a blog when I could spend that money elsewhere marketing wise.

    How have other businesses managed online marketing with a tiny budget? Where can I get good value for money? Is there any such thing anymore?

    Thanks everyone,

    Sarah

    Hi Sarah

    Firstly, to be successful, you need to consider how to make ‘them’ successful.

    What is the benefit to the blogger of your product? Will their audience appreciate knowing about this? WIll it increase their readership? Will it increase their revenue? What is the pay-off for them.

    Step back from your product, and put yourself in the shoes of the blogger, and you’ll be able to see a little more clearly. Offer them something that will HELP THEM grow their business, and you might be on better terms.

    How to grow with a limited budget?
    Form alliances with other companies that serve the same audience, but have many of them. Offer them something that will help them better serve their audience. Make it a no-brainer for them to have that alliance with them.

    Jenny

    #1160167
    Johny
    Member
    • Total posts: 840
    Up
    0
    ::

    I have a couple of questions about this, if I may.

    I think it is fair for a blogger to ask for a free sample and perhaps another sample as a giveaway in exchange for reviewing a product.

    But at what point is there a conflict if that blogger is being paid for offering a review.

    As a consumer, if I know the blogger is being paid to give advice about a product, how can I rely on the information they supply being impartial?

    Should there be some sort of indication that the blogger has in fact been paid to offer their review?

    Can anyone offer examples of bad reviews of products after the blogger had been paid?

    Just questions based on looking at it from the consumer side.

    Now for the not so serious comments.

    If it is in fact deemed acceptable to be paid for providing reviews, I hereby offer my services in reviewing food and beverages (preferably alcoholic), for the sum of $100.00 + samples.

    If it is not deemed acceptable, I still offer those services and will forego the $100.00 fee.

    #1160168
    Need Leads?
    Member
    • Total posts: 54
    Up
    0
    ::

    Hi,

    First of all… Congrats on starting your own business.

    Unfortunately most top bloggers need to make a living like the rest of us so I am not surprised they are asking for a fee especially if it is going to bring you lot’s of business. You obviously need to research on this and see if they offer some kind of guarantee as well.

    It will be a bit of a risk regardless… however I recommend the following online marketing options all of which are absolutely FREE to all new start up businesses.

    * Gumtree
    * Hotfrog
    * Linkedin
    * Facebook
    * Twitter

    You could try to start off with these and see how you go… I have listed them according to the success I have had with each with my own online marketing.

    If in the future you are looking for a pay per lead option for your business please do get in touch with me.

Viewing 11 posts - 1 through 11 (of 11 total)
  • You must be logged in to reply to this topic.