Home – New Forums Tell me straight… Book Title Please

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  • #986670
    Jenny Spring
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    I’ve just finished writing a book on email marketing, and I’m trying to decide on my title. I’d love your advice.

    Here are some titles I’m considering, although I’m up to your ideas beyond these.

    Email Marketing – 10 steps guaranteed to produce results
    Email marketing – 10 steps to success
    Grow Your Business through Email Marketing – 10 Steps to Success
    10 Steps to Successful Email Marketing
    10 step Guide to Growing your Business through Email Marketing
    Successful Email Marketing –
    All you need is 10 Steps
    Take 10 Steps to Successful Email Marketing
    10 Steps to Email Marketing Success

    #1159009
    Burgo
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    “Why eMail Marketing – Works”
    “How eMail Marketing – Works”

    “eMail Marketing understanding what it is and how it works”
    ” Not another email Marketing Book”
    probably not what your looking for

    #1159010
    Cats
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    Jenny Spring, post: 183422 wrote:
    I’ve just finished writing a book on email marketing, and I’m trying to decide on my title. I’d love your advice.

    Here are some titles I’m considering, although I’m up to your ideas beyond these.

    Email Marketing – 10 steps guaranteed to produce results
    Email marketing – 10 steps to success
    Grow Your Business through Email Marketing – 10 Steps to Success
    10 Steps to Successful Email Marketing
    10 step Guide to Growing your Business through Email Marketing
    Successful Email Marketing –
    All you need is 10 Steps
    Take 10 Steps to Successful Email Marketing
    10 Steps to Email Marketing Success

    Hi Jenny,

    Email Marketing – 10 steps guaranteed to produce results

    Definitely this one! I want to know that I just need 10 steps – not too much to learn and absorb and carry out. And I want to know it is simply about Email marketing, not just marketing because that may involve ALL social media types like Facebook, Twitter, Instagram, Pinterest and many of the things I don’t have time for.
    That title says it all and appears to me like I could manage that in my hectic work life.

    Cat

    #1159011
    Lindz
    Member
    • Total posts: 254
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    Jenny Spring, post: 183422 wrote:
    I’ve just finished writing a book on email marketing, and I’m trying to decide on my title. I’d love your advice.

    Here are some titles I’m considering, although I’m up to your ideas beyond these.

    Email Marketing – 10 steps guaranteed to produce results
    Email marketing – 10 steps to success
    Grow Your Business through Email Marketing – 10 Steps to Success
    10 Steps to Successful Email Marketing
    10 step Guide to Growing your Business through Email Marketing
    Successful Email Marketing –
    All you need is 10 Steps
    Take 10 Steps to Successful Email Marketing
    10 Steps to Email Marketing Success

    Hi Jenny,

    I’m thinking add ‘The’ to all of these….much more definitive and authoritative: e.g.

    “Email marketing – The 10 steps guaranteed to produce results” This is my favourite by the way.

    All best,

    Lindsay

    #1159012
    Dave Gillen – Former FS Concierge
    Keymaster
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    Hi Jenny,

    You’ve used the following – “produce results”, “steps to success”, “successful” but what are the success/results you’re offering? What would it look like? This is where I’d be focusing with the title.

    e.g. I could promise someone surfing success, but that could mean different things to different people. “How to become a world champion surfer” or “How to stand up on a surfboard in 3 hours” will really speak to two different types of customer. But “Surfing Success” is so broad, it probably won’t speak to either.

    Hope that gives you some ideas for more brainstorming :)

    Dave

    #1159013
    Chris H
    Member
    • Total posts: 111
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    Jenny Spring, post: 183422 wrote:
    I’ve just finished writing a book on email marketing, and I’m trying to decide on my title. I’d love your advice.

    Here are some titles I’m considering, although I’m up to your ideas beyond these.

    Email Marketing – 10 steps guaranteed to produce results
    Email marketing – 10 steps to success
    Grow Your Business through Email Marketing – 10 Steps to Success
    10 Steps to Successful Email Marketing
    10 step Guide to Growing your Business through Email Marketing
    Successful Email Marketing –
    All you need is 10 Steps
    Take 10 Steps to Successful Email Marketing
    10 Steps to Email Marketing Success

    Hi Jenny,

    Why not something a bit playful to separate yourself from a starchy bunch of competitors? I think your suggestion make excellent sub-headings i.e.

    Before you click Send 10 Steps to Email Marketing Success
    From the Junk Folder to the Inbox 10 Steps to Email Marketing Success
    Going from Spam to Glam Email marketing – 10 steps to success

    Please excuse my corniness, but I realized that a lot of the books I have bothered to pick up had a hook in the title…

    Cheers,

    Chris

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