Home – New Forums Starting your journey Brand Name ??? Why has my mind gone blank?!

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  • #987869
    MissAP
    Member
    • Total posts: 7
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    So as the subject suggests I am seriously struggling with my business/brand name!

    The business is my own brand of Personal Protective Equipment for various industries, but mostly to heavy industries such as mining, construction, manufacturing, oil & gas etc etc
    PPE includes boots, clothing, hearing protection, socks, safety glasses, gloves etc etc

    I am struggling to come up with something catchy!

    Any thoughts?

    #1164657
    Dave Gillen – Former FS Concierge
    Keymaster
    • Total posts: 2,566
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    Hi there,

    Rather than think of something catchy, I would try to think of something that says something about what your business stands for…

    So start with why people should do business with you (or buy your products) – are they tougher than usual, cheaper, faster delivery, biggest range, most customised, most local, most colourful, australian made, etc.

    Then choose a name that incorporates your key strength. That way people already know the biggest reason to buy from you as soon as they see your name. ;)

    Good luck!

    Dave
    P.S. If you post some more info about your biz and your brand then our forum members can help you with name ideas.

    #1164658
    JacquiPryor
    Member
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    Hi MissAP,

    One of the members here (Leah from the Golden Goose -http://thegoldengoose.com.au/mini-brand-consult/) offers affordable mini brand consults that could help if you don’t find a name you’re in love with.

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