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  • #1000443
    • Total posts: 19

    Hi everyone,

    I am looking at starting a skincare business and have found a Japanese name which really encompasses the meaning behind my desire to start this brand.

    My question is as i am obviously in Australia, would using a japanese name be wise? It is not super hard to pronounce but my concern is anytime i would say the name, i dont think it would be easy to remember. What are your thoughts?

    Paul – FS Concierge
    • Total posts: 3,121

    Having a “brand story” works well in cosmetics while at the same time it is not everything and can be over emphasised.

    So it is kind of a 50/50proposition.

    The key really would be how much you can make it work for you.

    Also, if the “Japanese name”, is already being used for a cosmetic, or is otherwise protected by a Trademark, it would be a good time to check if you have legal standing to use the name.

    Good luck.

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