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June 15, 2016 at 5:48 am #994757CoreyMember
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Interesting article on the apparent search engine benefits of new top level domain names.
One of the big questions in SEO today is how new TLDs (top-level domains), like .LIVE, .NEWS or .ATTORNEY, are affecting search engine ranking.
One lawyer discovered that migrating from a .COM to a .ATTORNEY domain can drive organic traffic and save on SEM costs. @ Search Engine Land
CoreyJune 15, 2016 at 12:25 pm #1198189Paul – FS ConciergeKeymaster
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I’m not convinced at all – I have read similar reports that suggest, like Google does, that serps are not affected.
There is a lot that can go wrong as well if the migration to a new TLD is not handled well.
But this “study” is not like for like – they built a whole new site – new content – new SEO strategy etc and it is “Sponsored Content” so it has the editorial legitimacy of , well… and ad.June 15, 2016 at 10:28 pm #1198190CoreyMember
June 16, 2016 at 3:15 am #1198191victorngMember
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What does this even mean:
“Many will find that putting the domain name (and new TLDs) at the center of their strategy will drive traffic and search engine rankings”
Pretty skeptical about that article, particularly as it’s by a gTLD operator (surprise, surprise).
VictorJune 18, 2016 at 1:54 am #1198192JohnWMember
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It looks to me like the ranking power comes from the “Jacksonville” component of the domain name, not the “attorney” TLD.
Take “Jacksonville” out of the search query and I did not see the site in question on any page #1 results.
I also did not see any other “attorney” TLD in any search results.
Hardly conclusive but nothing to suggest any incorrect statements from Google.
JohnWJune 25, 2016 at 4:13 am #1198193June 28, 2016 at 3:53 am #1198194MikeDavMember
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I can certainly see city specific TLD’s being a benefit for users when they search. If you are looking for an accountant in Sydney and you see XYZAccounting.Sydney then you know you are probably on the right track. In saying this, if you already have a domain that has built up some authority and goodwill then it can be risky to migrate to a new domain.
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