Home – New Forums Starting your journey Chaging a business name/Rebranding

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    Sole trader has ABN and a registered business name. Is now on the point of moving to a new location with a different focus, for which the old name is no longer appropriate. Has already been using another name for that (newer) part of the business, which has had its own Facebook page using the desired new name for several years. But that name has never been registered by this trader. It was registered years ago to another person who went out of business and cancelled the registration. So the name now shows as available.

    My questions are:
    1. How long does it take these days to register a business name via the ASIC system?
    2. What penalty is there, if any, for using an unregistered name on shop-font signage, business cards etc.

    For legal purposes the business is still a sole trader: i.e. name+surname trading as XX.

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