Home – New Forums Marketing mastery Changing your product/service for Chinese consumers?

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  • #978353
    daydreamer
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    I stayed at Hilton Sydney the other day and notice they have a Welcome (Huanying) program for Chinese customers… priority queue, Chinese speaking staff, Chinese breakfast/room service options, chopsticks in the rooms, etc.

    Got me thinking that SME business should start preparing/embracing the dominance of the Chinese on Australia and the world economy.

    So we have got one of our Australian born Chinese staff to teach our other customer service staff some Mandarin. I don’t expect our staff to become fluent, but if they can say a few words, it shows we are thinking and caring about our Chinese customers. I notice smart people like Facebook’s Zuckerburg are learning Chinese, so can’t hurt.

    Maybe we are ahead of the curve, but any other SME’s starting to enhance/modify their product for the spending power and dominance of the Chinese?

    #1106462
    missD
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    This is pretty interesting and it is only logical if most of your clientele are Chinese.

    #1106463
    Chinesetranslator
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    I often work with Chinese delegations coming to Australia for conferences or training programs. I hear them complaining about communication issues at their hotels because they don’t speak much English. They often stay in their rooms and read some local Chinese newspaper at night. If not, they are at a casino.

    In comparison, if you stay in a hotel in China, you can find almost all the signs and instructions in English and Chinese. You can always find a lot of sales brochures in English and helpful English-speaking staff.

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