Home – New Forums Tell me straight… Choose a home page

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  • #999026
    Karl
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    I’m an experienced web developer, so have my own ideas, but also want the opinion of others.

    Which home page do you prefer?

    https://mousebuilt.com.au/
    https://mousebuilt.com.au/the-contender/

    I look forward to your brutal honesty.

    #1217421
    bradzo
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    I much prefer “the-contender”, Karl.
    Nicely done.

    #1217422
    bb1
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    The contender is hopeless, when I land I have no idea what service you are offering. Do I really want to se a picture of you. If thats your example fo what you will provide me, no way would I even contact you

    The other site, just gives a heap of promises, with no substance. It’s like one of those, but wait there are steak knifes as well.

    Both portray a bad sense of development. Sorry you wanted brutal

    #1217423
    Dave Gillen – Former FS Concierge
    Keymaster
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    Hi Karl,

    To decide whether to consider you (or even bother staying on your website), people want to see examples of your work, and they want a price guide.

    Both pieces of info are absent.

    I would suggest filling your homepage with your work. Most people don’t understand all the details of website design, but they can see in an instant whether your work is at the level they are looking for.

    I’d also change “Instant Quote” in the menu to “Prices”. I almost didn’t bother clicking because I thought I’d have to submit a quote enquiry.

    Dave

    #1217424
    Karl
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    Excellent, thankyou all for your feedback.

    [USER=53375]@bb1[/USER]
    Love your honesty.
    1. I hate the having my mug on the screen but wanted to personalise the site.
    2. Would you mind elaborating on what ‘substance’ you want to see on https://mousebuilt.com.au/
    3. Also, what do you mean by ‘bad sense of development’?
    Thanks

    [USER=49676]@Dave – FS Concierge[/USER]
    Agree that I need to show more work, and great tip about the prices. ‘Instant Quote’ is my main CTA so that’s a great pickup. My web developer brain thinks ‘instant quote’ is something you get right now but I’ll now be changing that.

    More criticism please :D

    #1217425
    bb1
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    Karl, post: 262142, member: 2558 wrote:
    Excellent, thankyou all for your feedback.

    [USER=53375]@bb1[/USER]

    3. Also, what do you mean by ‘bad sense of development’?

    Do you really believe that showing a picture of your mug shot, is really a good call to action. Or that nothing that tells me in rapid time is a good call to action. Why would I seriously consider using your business to develop my website if you can’t even get an effective website for yourself.

    #1217426
    RoseC
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    The Contender – Nah, doesn’t do it for me. It’s too scant on information. It doesn’t look appealing (not talking about your face – I mean overall page layout).

    Like [USER=49676]@Dave – FS Concierge[/USER] said, add examples of your work. I’d also whack in more about your services and a short bit about your process – how do you get clients on board? – so you can start managing their expectations.

    Testimonials, always a tip-top idea. Also, your USP is pretty cool. Is there some sort of visual thing you can put together to substantiate your claim? You know like those site loading speedo things? Standard WP site vs Mouse Built website.

    OR you should talk more about HOW you achieve the world’s fastest to start substantiating your claim and therefore establishing more trust.

    #1217427
    Karl
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    Many thanks Bert and Rose

    [USER=53375]@bb1[/USER]
    I don’t know where you got the idea that I think my mug is a call to action?! That’s hilarious, thanks for the laugh. I am under no illusion that I have a great website-selling plaform, that’s why I’m here.

    This is a part-time gig at the moment. The rest of my time is spent working for another company that deals with high end clients. I’m just one of 15 over there, so much of the copywriting and marketing is done by others with specialised skills. I get little client interaction and I’m still learning to cater to a small business target market, so again, that’s why I’m here.

    [USER=102925]@RoseC[/USER]
    ‘The contender’ is just rough at the moment. I’ve spent less than an hour on it, just to see what people thought of the concept.

    The ‘world’s fastest’ term is linked to a dedicated Worlds Fastest… page that attempts to justify the ludicrous sounding claim. It’s a nice USP for sure, but I may not be able to rely on it forever. Google keeps changing the goalposts on site loading speed, so it’s a lot of work keeping ahead of the game. I’ll definitely make links to the explanation more obvious, and my pretty it up with more graphics.

    #1217428
    bb1
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    Karl, post: 262152, member: 2558 wrote:
    Many thanks Bert and Rose

    [USER=53375]@bb1[/USER]
    I don’t know where you got the idea that I think my mug is a call to action?! That’s hilarious, thanks for the laugh. I am under no illusion that I have a great website-selling plaform, that’s why I’m here.

    .

    Ah because generally the call to action is the first thing you would see on a web page. All I see is you Mug and your name. I have no idea from that what you are offering, The mind could go wild I guess. If you listen to the Marketers on this forum you have 7.27 seconds to grab someones attention with what you are offering, do you think it meets that

    #1217429
    elissa.doxey
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    Hi Karl,

    I prefer the section layout of the https://mousebuilt.com.au/ page – all except the first panel/section – the artwork doesn’t really appeal to me, and I think there’s too many icon/descriptions across the page.

    Having said that, you could certainly use the personalised section about you from the ‘contender’ page, perhaps under the testimonial section. If you’re aiming at small businesses, then they do want to know that they’re supporting other small businesses.

    Cheers,
    Elissa

    #1217430
    Peter – FS Administrator
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    Hi Karl,

    Thanks for posting and being so open to brutal honesty – you certainly have received some frank advice :)

    I’ve had a good look/read through the website and I think at it’s core it’s a very strong and simple offering you have, clearly with a whole lot of development skills and experience behind you.

    As you mentioned, I think the key issue here is that you are coming at this from a technical/development point of view, whereas the home page/website is a marketing channel targeted at small business owners.

    I like the personality of the contender, as it’s nice to see the person behind the service so I do think that would be good to incorporate. And as others as mentioned screenshots and/or links to your past projects would be key.

    If you have the budget, or perhaps a contra, I think this would be a perfect project for a copywriter to work with you and define your ideal customers, key benefits, testimonials, experience etc to create a strong story. For example some of the copy and messaging in your FAQs is compelling.

    In a nutshell I think all the elements are there for an attractive website offering for small business, it just needs to be packaged up. You are in a good place where you have the ‘product/service’ bedded down (usually the hardest part), so it’s now largely a sales/marketing issue in my opinion. It’s very often the other way way around where people have slick sales of an inferior product!!

    Not sure that helps in the short term but I look forward to seeing your progress :)

    Cheers, Peter

    #1217431
    JacquiPryor
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    Hi Karl – coming a little late to the post, and contributing purely from customer/user side, not the tech side in any way shape or form.

    I prefer the https://mousebuilt.com.au home page over the ‘contender’ version, simply as it does tell me what your business does. I do agree that you should be a big part of it etc – perhaps mix the two somehow? First section telling us what you do, then second fold about you?

    On the home page of https://mousebuilt.com.au – every time I click Instant Quote I am taken to https://mousebuilt.com.au/start/ but there’s no information there at all…. see below (noting, via the Contender site I could navigate and see the actual pricing) [ATTACH=full]1608[/ATTACH]

    Also, I’m actually put off by the Instant Quote buttons.. as a consumer I assume this will take me to a contact page in order to get a quote, as so many do these days. I think something else labelling those buttons could be good – “Prices Here”; “What’s the Cost” or similar. Your prices are reasonable no doubt, so I’d make it clear that by clicking X button you will see the prices, including in the heading menu section.

    You’re no doubt aware given your profession that so many people offer an instant quote – which is not actually instant, it’s a way of filling out contact information in order to get that quote, which I think is off putting… make it clear “Pricing” or similar so people know they can click that button and see the pricing and not ‘assume’ they’ll be handing over contact information just to see pricing.

    Again, noting my consumer perspective here – re the ‘world’s fasted loading’ claims – you’ve already noted that you’ll need to revisit over time and ensure the claim remains true – BUT – tell us why that’s important? Why is load speed such a USP? As silly as it may sound, not everyone knows how that’s valuable – so, help educate them on that page. The shots of your performance compared to others look impressive but why does that matter? If a competitor is cheaper but site loads a second or two slower, how does that affect me?

    Just my 2c and I do hope it helps!

    #1217432
    Karl
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    Wow, I’m astounded by the great feedback on here. Thank you all so much.

    [USER=1]@Peter – FS Administrator[/USER]. Yep, copywriting is a great idea… as soon as I have the budget.

    [USER=20176]@JacquiPryor[/USER]
    Exactly the type of feedback I was hoping for – thank you so much. I regularly overestimate technical knowledge of my clients. I’ll probably implement everything you suggested :) Both pages link to the same page ‘instant quote’ page (https://mousebuilt.com.au/start/) so I’m not sure what went wrong there. More QC required!

    #1217433
    Zava Design
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    Neither works for me.

    mousebuilt.com.au is WAY too busy, I land on the page and don’t know where to look. And hyperbole such as “world’s fastest WordPress websites” reads just as it is, hyperbole with little substance. There will always be someone faster/cheaper/better …etc. Your core message should be about what you can do for your client’s business.

    https://mousebuilt.com.au/the-contender/ – As someone mentioned above, I don’t care who you are really, I only care what you can do for my business. This might work as an “About” page when someone CHOOSES to find out more about you, but not as a landing page. I did make the same mistake once, but quuckly learned from it with some A/B testing.

    On both designs there are multiple issues with consistent alignment, spacing & other layout issues. These are things that layman clients may not quite recognise specifically until someone takes them through them, but it does jar a little with the idea of what a professional looking site should be, which they will “feel” even if they don’t quite understand why initially…

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