Home – New Forums Marketing mastery Client gifts: Cool or corny?

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  • #984861
    Kate Toon
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    So in the last few weeks I’ve worked with three DREAM clients. Gave good brief, fun to deal with, paid on time, no unreasonable in anyway, just… perfect!

    While I always say a hearty thank you and ‘reward’ clients with a back link from my site, I wonder if I should send them a little gift.
    And if so what?

    Or is it cheesy and unprofessional to send clients pressies?

    Ta
    Kate

    #1150009
    Osmond Mcleod
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    I do it.

    When a project is complete i sometimes send a bottle of wine if i like the client and i want to try and get more work or if a job went nice and smooth and was enjoyable.

    As long as its a quality gift, its a good idea.

    #1150010
    LornaU2
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    Kate Toon, post: 172225 wrote:
    So in the last few weeks I’ve worked with three DREAM clients. Gave good brief, fun to deal with, paid on time, no unreasonable in anyway, just… perfect!

    While I always say a hearty thank you and ‘reward’ clients with a back link from my site, I wonder if I should send them a little gift.
    And if so what?

    Or is it cheesy and unprofessional to send clients pressies?

    Ta
    Kate

    HI Kate

    I was talking to someone today who was going to send a Jamaica Blue coffee card, They had also designed a series of postcards to use as thank you I thought that was a lovely idea

    Lorna

    #1150011
    Jenny Spring
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    Kate Toon, post: 172225 wrote:
    So in the last few weeks I’ve worked with three DREAM clients. Gave good brief, fun to deal with, paid on time, no unreasonable in anyway, just… perfect!

    While I always say a hearty thank you and ‘reward’ clients with a back link from my site, I wonder if I should send them a little gift.
    And if so what?

    Or is it cheesy and unprofessional to send clients pressies?

    Ta
    Kate

    Hi Kate

    One of the powers of persuasion is reciprocation. This is most effective when you do something that comes as a surprise to the client. It doesn’t have to be anything big, but just something that is unexpected in how you deliver it.

    For example: one study showed that instead of one mint at the end of dinner, diners were given 2 mints. The difference saw an increase of 11% in tips. (I’m abbreviating the experiment here to give you the general idea).

    So surprise is an element — and people will often describe it as ‘delighting’ your client.

    Go for the delight.

    What to do?

    Do you have another client who sells gifts that would be appropriate to give? This way you can add a little note introducing each to the other …

    #1150012
    Lindz
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    Hello Kate,

    Remember that you will be setting a precedent i.e. if those clients who receive your gifts subsequently refer others to you, then it’s probably best to make sure that the referred clients also receive a gift or they may be left wondering why.

    All best,

    Lindsay

    #1150013
    GailH
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    I agree with Jenny that you go for the delight.

    One of the best client gifts we ever received was a box of very, very delicious conitos (see http://www.diegostreats.com.au/products). Gifts don’t have to be expensive or branded to be appreciated and remembered.

    We already loved the suppliers who sent them … and now we love them even more! :)

    #1150014
    Jodie McLeod
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    Hi Kate,

    This article by Peter Crocker (written a while ago – but still relevant) – looks at pros and cons of giving gifts to clients (specifically for Christmas – but could be applied to your situation).

    I think it’s a nice idea – but not anything too OTT. As Lindz said – if you do it, be prepared to do it consistently.

    Cheers,

    Jodie

    #1150015
    TheGoldenGoose
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    I’m sorry but who the heck DOESNT like gifts?!

    :)

    PS *wink wink* if they’re a man, http://www.navycrockett.com.au has loads of ideas ;)

    #1150016
    bluepenguin
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    The best gift you can give your clients to be awesome at what you do, and awesome in general.

    When I started in business I used to give gift vouchers, movie tickets, Happy Feet toys and all kind of things to my clients to keep them happy, and then I realised that they were happy anyway and I was just wasting my money.

    I still think it’s a great thing to reward your clients, but doing so needn’t cost you much. A friendly card, a bag of lollies or even just a nice email is still very unexpected and will make the recipient smile.

    #1150017
    Tom Sowerby Digital
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    I think giving gifts can be an excellent customer relationship tool. I quite often write down bits and pieces of information about my regular clients so I can build up a picture of their likes and hobbies.

    One of my clients randomly mentioned they were doing a triathlon so I picked up a gift voucher from a local store that specialises in gear for Triathlons and marathon runners and popped it in a good luck card a week before her event. The client was highly impressed and I have an excellent ongoing business relationship with them.

    #1150018
    RainbowDesigns
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    I know this post as three weeks ago but I’ve only just started frequenting FS Forums again so have only just read it :-)

    Isn’t it great to work with wonderful people??

    I run a sweet tooth themed gift business and get quite a few orders from businesses who just want to send something small to thank a client so thought I’d let you know :-)

    As mentioned also, who doesn’t like to receive a pressie? It’s also such an easy and lovely way to make someone feel valued and appreciated. Maybe just make a note in your clients file when you send them something and what you sent just for future reference.

    http://www.rainbowdesigns.com.au/categories/gifts-under-30

    ps: definitely not corny

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