Home – New Forums Marketing mastery Coasters… What do you think

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  • #966956
    Everyday bookkeeping
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    I have been offered an advertising opportunity to put my business (Bookkeeping) onto some coasters and put into the local clubs in my area.

    1 Does anyone know the type of people who use these facilities to see if my target market frequent this area.

    2 Is it a fair price $450 +gst for 2000 coasters includes all artwork, distribution in to the clubs in the area. Full colour one side, 95x95mm including 5mm bleed (90×90 image when printed) file format: jpg or Pbf and resolution 300dpi min

    My main concern is that I’m in the wrong place for advertising as all of my clients were referred to me by other clients. Or are Bartercard Clients

    Thanking you in advance Carolyn

    #1022196
    sixx
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    Probably wouldn’t be too difficult to mini-reaserch the effectivness of this type of marketing. Ask the promoter where you can go to see these things in “action” before you commit. Buy yourself a drink and sit by the door, kindly ask each person leaving what was written on their coaster.
    Obviously it would be a very small sample (you don’t want to be asking 2000 people) but it may give an idea.

    I’ve been contacted by the same type of promoters in the past and thought the maths didn’t stack up unless you wanted to invest huge amounts.
    If you look at the offer, 2000 coasters distributed from anywhere between 10 and 20 bars and clubs, it may only be a 100 or so per club. When you think each coaster gets turfed once wet, I reckon it wouldn’t take too long to suck up that investment. If they were plastic and nailed to the table, it would be a different story.
    You could probably use $450 more effectively with a letter drop as at least then there is a better chance of the advertising material reaching the home.
    I’m a believer in repetative marketing, so a glimpse of a coaster I feel wouldn’t be greatly effective unless you were to see the same coaster on a more regular basis. Time for the message to sink in.

    Value wise, if you were to do the ground work and strike a deal with a club, you shouldn’t be paying more that $100 per 1,000, and depending on the quantity, it should be closer to $75-80 per 1,000 coasters.
    Personally (if I was to use take this route of marketing), I would strike a single establishment where you know it would have a high yeild of regulars. The bar at a sportsclub for instance. You could donate $50 for every 1,000 used, towards sportsgear etc. still giving you a better return and the sportsclub get something out of it too besides simply getting coasters for free. That way the end user is seeing the same thing more often and best of all, you are getting into a network of people who all share regualr time together not to mention your contributions being recognised in the weekly newsletter and all those other wonderful things that comes with donating.

    #1022197
    kenmac
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    Yes – I agree – I don’t think it’s a good deal at all. You’d be much better off printing a flyer and seeing what the cost would be to place the flyer in each of the letterboxes at the Casino Post Office as well as doing a letterbox drop to businesses in the area.

    #1022198
    Accountix
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    I heard on a local Brisbane radio station the other day that the Qld Dept of Fair Trading has issued a warning against companies offering this form of advertising. There are apparently scam companies out there who offer this type of advertising.

    I would check with fair trading in your state that the company that you are dealing with is not one of those companies.

    Shane Holbeck – Accountix
    http://www.accountix.com.au

    #1022199
    mybusinesshelp
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    Yes good point Shane.

    I would watch out for this, I have known people who have been scammed with this type of promotion.

    I don’t believe this would be your ideal market though, when people are drinking, they are very unlikely to consider book keeping?

    And that pricing is too high.

    Thanks!
    Amanda

    Accountix, post: 26265 wrote:
    I heard on a local Brisbane radio station the other day that the Qld Dept of Fair Trading has issued a warning against companies offering this form of advertising. There are apparently scam companies out there who offer this type of advertising.

    I would check with fair trading in your state that the company that you are dealing with is not one of those companies.

    Shane Holbeck – Accountix
    http://www.accountix.com.au

    #1022200
    Everyday bookkeeping
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    Accountix, post: 26265 wrote:
    I heard on a local Brisbane radio station the other day that the Qld Dept of Fair Trading has issued a warning against companies offering this form of advertising. There are apparently scam companies out there who offer this type of advertising.

    I would check with fair trading in your state that the company that you are dealing with is not one of those companies.

    Shane Holbeck – Accountix
    http://www.accountix.com.au

    OK I thought it was a Flying solo person as they are in QLD. JEM Enterprises. I now wonder how they got my Phone Number. I think ill pass on this opportunity and put my money on a Letter box drop as sixx suggestered. Thank you all for your incite into this your words of wisdom have stopped me from making a costly mistake.

    #1022201
    Thrive Promotional
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    Hello Carolyn

    You have had lots of advice already re the coasters so I will comment on the flyer/direct mail idea.

    Try to include a creative difference. This would be my recommendation – naturally if you look at my business name, you will guess that promotional products is the suggestion, branded with your contact and key message.

    I think, given your location and hence, smaller catchment, I would try something quirky such as a branded promotional item related to your field. There are lots of cost effective options and a promotional products company (such as Thrive Promotional) can help you.

    While print material such as brochures, business cards and flyers all are important .. for a direct mail style campaign, make an impact, make it memorable, tangible and something they will keep and use (increasing the longevity of your message).

    Happy to help if you want to make contact.

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