Home – New Forums Other discussions Communication strategies in a noisy market

  • This topic is empty.
Viewing 5 posts - 1 through 5 (of 5 total)
  • Author
    Posts
  • #995044
    dlmmarketing
    Member
    • Total posts: 3
    Up
    0
    ::

    Let’s face it – communication strategies are not as simple as they once were. The digital marketing revolution has changed the way companies market themselves. Every time you turn on a computer, tablet or mobile phone you are bombarded with marketing messages. It does not matter what website you are visiting, it is almost impossible to avoid advertising.

    So has the digital marketing revolution altered communication strategies?

    Without a doubt it has impacted the way marketing professionals need to structure communication strategies. People are becoming less and less influenced by traditional communication strategies. The reason for this is that there is so many marketing messages being pushed towards people that they have now developed the ability to ignore most of them.

    Anyone running their own business can access multiple free tools to market their business online. There are email marketing tools, do it yourself drag and drop websites, social media, Google AdWords and the list of options and tools available is endless. This is one of the reasons the digital marketing revolution has increased the number of digital marketing campaigns.

    DIY digital marketing
    This is the scary part of all this DIY digital marketing. Marketing companies don’t need to employ professional, formally educated marketing professionals. Professional have the ability to develop a clear communication strategy that will work without fringing on any acts such as the trade practices act or spamming act.

    A poorly designed and executed digital marketing campaign will most likely have little to no affect, or worse, land you in hot water with the law.

    If you are still keen on saving some money and doing your own digital marketing campaigns, DLM Marketing suggests that you spend a little bit and get some advice first or allow us to provide you with a good clear communication strategy which you can design your marketing material around.

    #1199708
    Paul – FS Concierge
    Keymaster
    • Total posts: 3,488
    Up
    0
    ::

    Hi And Welcome to the Forums. It is great to have you!

    If you would like to review how to make the most out of the Forums and set up your signature with a link to your business, I have included the below link for you.

    http://www.flyingsolo.com.au/forums/index.php?threads/tips-for-new-players-to-the-forums.27235/

    Hope to see you around.

    Cheers

    #1199709
    Robert_Jennings
    Member
    • Total posts: 4
    Up
    0
    ::

    Yes it is noisy out there in the digital marketing world. It gets harder and harder to get noticed so it is worth putting some capital into your online marketing strategy and getting professional assistance or you could be drowned out by the competition.

    #1199710
    arrowwise
    Member
    • Total posts: 641
    Up
    0
    ::

    Each avenue, tool and strategy is becoming increasingly more specialised in the noisy digital space. Therefore for most it is less of a DIY marketing experience, as you still need key experts either advising you or handling it for you entirely in order to achieve best outcomes.

    #1199711
    Hunter Sinclair
    Member
    • Total posts: 24
    Up
    0
    ::

    The best marketing strategy now is one that doesn’t look like it.

    I have an email address specifically for capturing online marketing. Anywhere I go in the internet that requires an email address I give them this one. I access the info I want and never use that Inbox for anything else. I have hundreds of marketing emails in there from companies I don’t even remember. And I never read any of it. “[email protected]‘ sure has got a lot of spam in it. Lol.

    Here are marketing strategies I’m likely to ignore totally as a consumer.

    – newsletter subscriptions. Unfortunately the vast majority of companies using this strategy are doing it very poorly. Their ‘newsletter, often consists of the most trite material and thinly veiled marketing copy. Any article that starts with ….10 reasons why…I know is just going to be a basic list of conventional wisdom I’ve heard before followed up with Buy my product. I’ve never subscribed to a newsletter that added anything useful to my life in 22yrs of daily Internet use.

    – eBooks. I’ve never received a free one nor a purchased one that was worth the time reading it. People seem to think that 25 pages of poorly formatted stuff off the top of their head is valuable. If you took that to a publisher they’d ask you why you’ve sent them a forward and where the book is. Even if it’s free, it still has to meet a standard or its just junk.

    – pop ups. I hate them. They force me off your homepage and into irritation as I struggle to align my mouse over the Close tab. Don’t interrupt my valid reason for looking you up with a demand for a method to spam me forevermore. I don’t even know you yet. This isn’t the time to ask for my number. Lol!

    – time limited buying offers. These just don’t work. I know I can visit your site a week from now and get exactly the same prompt. Oh you’re capturing my details and installing a cookie? No problem I’ll just clear my cache.

    -purchase reminders. I’m not an idiot. If I’m not buying some thing from you this week it’s because I don’t need nor want it. It’s not because I forgot to plug my credit card details into your site. Give me some credit for being able to cross the road without getting hit by a bus. My IQ is over 70. I’m looking at you EvilBay.

    – website testimonials? No I’m not going to take your word for it anyway. A testimonial can be created in 5 secs I’ll go to product review or just google ‘Your Company Name experience’ and see what I get.

    Just about the only thing that can capture my attention and make me hit purchase is information I’ve not come across before that makes feel smarter for reading it. A competitive offering (I will compare you to your competitors) and real recommendations from real customers. Not people with affiliate links, not paid for blog advertorials. But people who’ve paid money for your product and been happy with their purchase. Its easy to tell the difference.

Viewing 5 posts - 1 through 5 (of 5 total)
  • You must be logged in to reply to this topic.