Home Forums Marketing mastery Could you please give me some advice on my website?

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  • #991093
    Guoguo
    Member
    • Total posts: 9

    Hi everyone,

    The website of my company is about to launch and could you please give me some advice on my website, products, prices or anything to help me improve. Thanks in advance.
    http://www.colorofficesupplies.com.au/

    Do you buy stationery and office products online? What products do you prefer?

    #1179957
    Alan Maddick
    Member
    • Total posts: 410

    Its seems ok – its a complex site to build. Did you do it yourself?

    Personally I prefer the tactile experience of buying most stationary from a physical store but I am sure many people buy their supplies online.

    The big question is how are you going to market the site so people buy from you?

    #1179958
    Guoguo
    Member
    • Total posts: 9
    SmallBusinessWorks, post: 209798 wrote:
    Its seems ok – its a complex site to build. Did you do it yourself?

    Personally I prefer the tactile experience of buying most stationary from a physical store but I am sure many people buy their supplies online.

    The big question is how are you going to market the site so people buy from you?

    Thank you!
    My company hires an IT guy to build this website. For marketing, actually I don’t have concrete plans now. At beginning, we’ll make grand opening specials, submit coupons, compare website, maybe email marketing., etc.

    #1179959
    Alan Maddick
    Member
    • Total posts: 410

    I think Marketing ie getting people to the site will be your big challenge – i guess depending on your business goals from the site. It seems like a competative space so you may need to work hard to pull people away from the big players.

    #1179960
    Guoguo
    Member
    • Total posts: 9

    yes, you’re right. A lot of work to do and a lot to try and learn. It’s really hard work.

    #1179961
    Jason Ramage
    Participant
    • Total posts: 3,162

    Hi

    The site is colourful and potentially appealing to the target market, from my perspective my concern is that the stock may be getting delivered from China in a dropshipping method.. Not sure that would appeal to myself :(

    Other than that, reputation and trust will be the biggest factors, as always..

    Cheers
    Jason

    Jason Ramage | Lucas Arthur Pty Ltd | E: hello@lucasarthur.net.au   P: 61 3 8324 0344    M: 61 412 244 888
    #1179962
    MatthewKeath
    Member
    • Total posts: 3,184

    Not mobile friendly?

    I find it hard to understand how a site can be built these days without worrying about mobile viewers.

    I would have a cut with the builder about that ASAP.

    #1179963
    Past-Member
    Member
    • Total posts: 1,815

    I agree with Matthew that it should be mobile friendly.
    That should be a priority nowadays.

    Also, why is it spelt ‘color’ which is American and not ‘colour’ which is Australian considering you are aiming at an Australian market?

    I immediately thought it was overseas based because of the spelling.

    Also, many people need stationery supplies immediately, particularly paper if they printing inhouse. 3-5 days or drop shipping could take longer than thought and make it difficult to repeat order. Instead you could focus on those items that are not needed as quickly.

    Just some thoughts to consider.
    All the best.

    #1179964
    eagleeye
    Member
    • Total posts: 31

    Your website looks good.

    Is it achieving sales? It seems like a very tough area to tackle. I believe even the larger companies are struggling to make money online.

    #1179976
    Guoguo
    Member
    • Total posts: 9
    EagleEye, post: 209829 wrote:
    Your website looks good.

    Is it achieving sales? It seems like a very tough area to tackle. I believe even the larger companies are struggling to make money online.

    No. You’re right, it’s very tough.

    #1179977
    Byron Trzeciak
    Member
    • Total posts: 422

    Hi There,

    Matthew is absolutely right in that if it’s not responsive these days then you’re not in the game.

    Overall I quite like your website. You’ve obviously put some thought into key areas that are important for reassurance in the sale such as shipping and refunds.

    I can see that you’re using Magento which is a great ecommerce system but by default the SEO configuration is quite poor. I can see on numerous product pages that your SEO meta description is something like

    “Default Description” or “

    Features:

    * Plastic cheer horn with two small holes for strap.

    * Great for sports games, celebration, holidays, etc.

    * Colour: Red

    * Material: Plastic

    * Size: Approx.23cm long

    * Package
    ” where you’ve included all kinds of HTML garbage in the description. This is most likely because the meta description hasn’t been set.

    Google also tells me that it has indexed over 3000 pages for your website but on review I see far less than that in terms of categories and products. This is because by default Magento doesn’t include a robots.txt file to tell Google crawlers what it should index and what it shouldn’t.

    Systems such as WordPress include this automatically which is why it often is forgotten by developers.

    By default Magento also creates numerous views which may be seen as unique pages too such as the following

    http://www.colorofficesupplies.com.au/technology.html?mode=grid&p=4

    You have no content marketing strategy such as a blog and it seems that most of your product description pages are light on content and on quick review is using the default manufacturer’s description?

    The aim with online stores is optimise the category pages as it’s likely they’ll be what is discovered should people not know the exact product they want as yet. Secondly you’ll optimise each of the product pages so that people search for prices on the exact product name will find your products listed on the first page.

    Hope this helps. I would recommend an SEO audit and some onsite optimisation to get this website churning for you. Even though I think you’ve done a good job to this point you’ll still need to put significant effort in to get it churning.

    #1179978
    checkvault
    Member
    • Total posts: 112
    Guoguo, post: 209783 wrote:
    Hi everyone,

    The website of my company is about to launch and could you please give me some advice on my website, products, prices or anything to help me improve. Thanks in advance.
    http://www.colorofficesupplies.com.au/

    Do you buy stationery and office products online? What products do you prefer?

    Hey there,

    I liked the site. It’s colourful. It’s modern. But the member comments about being mobile friendly is absolutely essential. Do try and get that done as soon as possible.

    I think building the website is one thing and making it actually get people engaged in transactions is another thing. It’s a tough space and one member did point out that in regards to supplies (maybe for small businesses), people like to visit a bricks and mortar shop as it’s an instant purchase and use. The delivery method would probably appeal to larger organisations that buy their stationary in bulk and store it. So that’s definitely one direction you should go towards.

    If you’re targeting small businesses, then I’d suggest starting really small. To reduce the delivery times, maybe start focusing on a market just around your warehouse and really get them to know your product and your service. If they’re able to make a purchase online and have it delivered the next business day, I’d say that’s a good service.

    But I like the look of the website. Focus on the mobile friendliness. Make sure you A/B test the user-flow. That will also go a long way as people who find it easy to make purchases are more likely going to be repeat customers.

    Cheers

    #1179979
    emshem
    Member
    • Total posts: 5

    I think it looks very professional – well done!

    #1179980
    Design Point
    Member
    • Total posts: 25

    Hi,

    I have checked your website out and I think it looks great! Nice colours used and it seems very engaging for the user. I do agree with the other comments though with the site not being user friendly.

    It is very important nowadays for websites to be mobile friendly across all mobile and tablet devices to keep users more engaged and have them stay online for longer. Keeping your website optimised will also impress Google and improve on SEO rankings.

    Happy to send through a quote on optimising your website for you.

    Cheers,

    Adrian

    #1179981
    Guoguo
    Member
    • Total posts: 9

    Thank you, everyone! Very helpful suggestions!
    I agree that mobile friendly is very important and it’s on the next stage plan list.

    Actually I feel a little for the meta description and keyword. The product meta description has not been set yet. Do I need to write the product page meta descriptions or use the text in the product description or others?

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