Home – New Forums Marketing mastery Define ‘pitching’ as opposed to merely telling someone what you do

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  • #1190729
    bb1
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    HarryLuke Logistics, post: 224718, member: 34537 wrote:
    So, Bertie, i think you have an awesome approach to the forum. In my daily life i tend to coach others in a way that they can clearly articulate a pitch in order to garnish additional clients with potentially higher yields than their existing client base.. Is this something that would interest you? Feel free to hit me up on the below digits, any time… LOL

    Ask for Logistics in Linguistics when you call.. ROFL

    Hey ROFL, maybe if I could do a successful pitch I would be on here trying to do a pitch for my business. oops think we have gone of topic !!!!!!

    #1190730
    Jason Ramage
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    getcontented.com.au, post: 224720, member: 72814 wrote:
    Oh, the irony upon irony ;-)

    Hey Justin

    You do realise i am laughing here, dont you? LOL

    Jason Ramage | Lucas Arthur Pty Ltd | E: hello@lucasarthur.net.au   P: 61 3 8324 0344    M: 61 412 244 888
    #1190731
    Jason Ramage
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    bb1, post: 224723, member: 53375 wrote:
    Hey ROFL, maybe if I could do a successful pitch I would be on here trying to do a pitch for my business. oops think we have gone of topic !!!!!!

    No, you are still talking about pitches.. Yes, that was a “P”

    Jason Ramage | Lucas Arthur Pty Ltd | E: hello@lucasarthur.net.au   P: 61 3 8324 0344    M: 61 412 244 888
    #1190732
    getcontented.com.au
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    HarryLuke Logistics, post: 224725, member: 34537 wrote:
    No, you are still talking about pitches.. Yes, that was a “P”

    My favourite part of your pitch was that you didn’t include your phone number (at least, I couldn’t see it)

    By the way, do you have a website? (Not a pitch, genuine interest – I just tried to google you to see a bit more about your business, but found nothing – though of course, if you’re interested, I’m sure we’d love to help you out there ;-)).

    #1190733
    bb1
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    getcontented.com.au, post: 224728, member: 72814 wrote:
    hough of course, if you’re interested, I’m sure we’d love to help you out there ;-)).

    Now that’s a pitch

    #1190734
    Jason Ramage
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    getcontented.com.au, post: 224728, member: 72814 wrote:
    My favourite part of your pitch was that you didn’t include your phone number (at least, I couldn’t see it)

    By the way, do you have a website? (Not a pitch, genuine interest – I just tried to google you to see a bit more about your business, but found nothing – though of course, if you’re interested, I’m sure we’d love to help you out there ;-)).

    LOL, nice pitch… Funny, i google my name and find it ranks #1 in Google (even incognito) when i search for myself ;) – Took me a few tries though… LOL

    Not in need of a web site right now, it may be a long term pitch from your side so i will file it away with my future gardeners pitch as well…

    If you need me, you can find me, if you want to sell to me, i used to win at hide and seek all the time as a kid… wait a minute, those little sh*t’s used to let me win i bet – they wanted peace and quit.. ARGH!!!!

    Jason Ramage | Lucas Arthur Pty Ltd | E: hello@lucasarthur.net.au   P: 61 3 8324 0344    M: 61 412 244 888
    #1190735
    getcontented.com.au
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    bb1, post: 224729, member: 53375 wrote:
    Now that’s a pitch

    Is it?

    This is a great thread, I think… because I’m just stating fact at that point… we *would* love to help pretty much any business build a nice website… I’m not trying to influence them or anything.

    I guess pitching is when you’re shifting outside the “normal” parameters of the ordinary social context as if we *weren’t* in business? So it’s pretty much when you’re self-promoting, isn’t it?

    I don’t know… *can* you pitch someone else’s product? If you’re not benefitting from it, I guess then it’s not a pitch in any way.

    But what if I legitimately want someone to get more businsess because I admire them “Just buy this product, trust me, the products are great”? Maybe I don’t believe in the product, but I do want the owner of the business to get more business. Hm… personally i wouldn’t do that.

    Interesting!

    #1190736
    getcontented.com.au
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    HarryLuke Logistics, post: 224730, member: 34537 wrote:
    LOL, nice pitch… Funny, i google my name and find it ranks #1 in Google (even incognito) when i search for myself ;) – Took me a few tries though… LOL

    Not in need of a web site right now, it may be a long term pitch from your side so i will file it away with my future gardeners pitch as well…

    If you need me, you can find me, if you want to sell to me, i used to win at hide and seek all the time as a kid… wait a minute, those little sh*t’s used to let me win i bet – they wanted peace and quit.. ARGH!!!!

    Ahh… sorry. I thought your business name was Logistics in Linguistics for some reason?! :)

    Last thing I want to do is give someone something they don’t want. That’s pretty much the opposite of what I want.

    You clearly have a website :) I just looked. Cool :)

    #1190737
    Jason Ramage
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    getcontented.com.au, post: 224731, member: 72814 wrote:
    Is it?

    This is a great thread, I think… because I’m just stating fact at that point… we *would* love to help pretty much any business build a nice website… I’m not trying to influence them or anything.

    I guess pitching is when you’re shifting outside the “normal” parameters of the ordinary social context as if we *weren’t* in business? So it’s pretty much when you’re self-promoting, isn’t it?

    I don’t know… *can* you pitch someone else’s product? If you’re not benefitting from it, I guess then it’s not a pitch in any way.

    But what if I legitimately want someone to get more businsess because I admire them “Just buy this product, trust me, the products are great”? Maybe I don’t believe in the product, but I do want the owner of the business to get more business. Hm… personally i wouldn’t do that.

    Interesting!

    This is interesting, afraid i am misreading it though.. so if i am, please tell me..

    Personally, a pitch doesnt mean influencing someone – it is delivering a message about YOU or YOUR service.. Hopefully it does influence someone to purchase or use your said service, although not everyone is going to be influenced… Hope that makes sense?

    In my eyes, albeit naive, i would think a pitch is someone trying to enlighten someone as to themselves, their services or their products and the mood of the receiving party is irrelevant? Just my thoughts..

    This could be your product or service or web site, or even a friends..

    One of your comments (not pulling it apart at all) is “I don’t know… *can* you pitch someone else’s product? If you’re not benefitting from it, I guess then it’s not a pitch in any way.” which i see interestingly in the fact that ultimately YOU are benefiting from this spiel as you are doing something good for a friend.. Yes you are not earning $$$, although a pitch isnt always about the $$$, is it?

    Its an interesting array of thoughts, certainly have me thinking, although generally speaking i would feel compelled to suggest any matter of influence attempting to be exerted via a ‘pitch’ of ones own products, services or offerings or even anothers could be considered as that of a pitch.

    The moment it may shift from being a pitch to offering advice, is if the person being spoken to has asked for a recommendation (albeit unbiased) about something you may know about – although how did they know you knew about this said information? maybe from a previous pitch you attempted and planted the original seed of thought that has led you here.. Ouch, my head hurts.. Going to watch Back to the Future and see if i can follow that, Twin Pines Mall, here we come.. Or is that LONE PINES!

    Jason Ramage | Lucas Arthur Pty Ltd | E: hello@lucasarthur.net.au   P: 61 3 8324 0344    M: 61 412 244 888
    #1190738
    getcontented.com.au
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    HarryLuke Logistics, post: 224739, member: 34537 wrote:
    This is interesting, afraid i am misreading it though.. so if i am, please tell me..

    Personally, a pitch doesnt mean influencing someone – it is delivering a message about YOU or YOUR service.. Hopefully it does influence someone to purchase or use your said service, although not everyone is going to be influenced… Hope that makes sense?

    In my eyes, albeit naive, i would think a pitch is someone trying to enlighten someone as to themselves, their services or their products and the mood of the receiving party is irrelevant? Just my thoughts..

    This could be your product or service or web site, or even a friends..

    One of your comments (not pulling it apart at all) is “I don’t know… *can* you pitch someone else’s product? If you’re not benefitting from it, I guess then it’s not a pitch in any way.” which i see interestingly in the fact that ultimately YOU are benefiting from this spiel as you are doing something good for a friend.. Yes you are not earning $$$, although a pitch isnt always about the $$$, is it?

    Its an interesting array of thoughts, certainly have me thinking, although generally speaking i would feel compelled to suggest any matter of influence attempting to be exerted via a ‘pitch’ of ones own products, services or offerings or even anothers could be considered as that of a pitch.

    The moment it may shift from being a pitch to offering advice, is if the person being spoken to has asked for a recommendation (albeit unbiased) about something you may know about – although how did they know you knew about this said information? maybe from a previous pitch you attempted and planted the original seed of thought that has led you here.. Ouch, my head hurts.. Going to watch Back to the Future and see if i can follow that, Twin Pines Mall, here we come.. Or is that LONE PINES!

    These are all fair points for musing. As I said in one of my other messages, the original poster didn’t flesh out the context of the question enough, so it can’t really be answered. It always depends on the context.

    So, all we can really do is quote the dictionary:

    Pitch: a form of words used when trying to persuade someone to buy or accept something.

    Versus “Just telling someone what you do” which is simply that… and where the confusion comes in, because telling someone what you do *can be* a pitch (but isn’t necessarily).

    I think that’s about as cleanly as we can answer the original question. (At least, that’s my pitch at convincing you all that this answer is the correct one ;-)). So meta :)

    #1190739
    bb1
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    getcontented.com.au, post: 224731, member: 72814 wrote:
    Is it?

    !

    Sure is in my opinion, you are offering to create Mr Linquistics a website , because you believe he hasn’t got one. Quote “” (though of course, if you’re interested, I’m sure we’d love to help you out there ;-)). “”end quote
    At the bottom you have your signature advertising your business.

    Wow if that’s not a pitch I am not sure what isn’t.

    PS. I am not saying there is anything wrong with trying a pitch on Mr Luke, more that to me that is a sales pitch

    #1190740
    bb1
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    getcontented.com.au, post: 224747, member: 72814 wrote:
    So, all we can really do is quote the dictionary:

    Pitch: a form of words used when trying to persuade someone to buy or accept something.

    :)

    Sorry to the OP but I digress and go somewhat of topic. LOL

    Pitch.
    1.
    to erect or set up (a tent, camp, or the like).
    2.
    to put, set, or plant in a fixed or definite place or position.
    3.
    to throw, fling, hurl, or toss.
    4.
    Baseball.

    1. to deliver or serve (the ball) to the batter.
    2. to fill the position of pitcher in (a game):
      He pitched a no-hitter. He pitched a good game.
    3. to choose or assign as a pitcher for a game:
      The manager pitched Greene the next night.

    5.
    to set at a certain point, degree, level, etc.:
    He pitched his hopes too high.
    6.
    Music. to set at a particular pitch, or determine the key or keynote of (a melody).
    7.
    Cards.

    1. to lead (a card of a particular suit), thereby fixing that suit as trump.
    2. to determine (the trump) in this manner.

    8.
    to pave or revet with small stones.
    9.
    Masonry.

    1. to square (a stone), cutting the arrises true with a chisel.
    2. to cut with a chisel.

    10.
    Informal. to attempt to sell or win approval for; promote; advertise:
    to pitch breakfast foods at a sales convention.
    11.
    Informal. to approach or court (as a person, company, or the public) in hope of a sale, approval, or interest; make an appeal to.
    12.
    to cause to pitch.
    13.
    Obsolete. to set in order; to arrange, as a field of battle.
    14.
    Obsolete. to fix firmly as in the ground; embed.
    verb (used without object)
    15.
    to plunge or fall forward or headlong.
    16.
    to lurch.
    17.
    to throw or toss.
    18.
    Baseball.

    1. to deliver or serve the ball to the batter.
    2. to fill the position of pitcher :
      He pitched for the Mets last year.

    19.
    to slope downward; dip.
    20.
    to plunge with alternate fall and rise of bow and stern, as a ship (opposed to roll ).
    21.
    (of a rocket or guided missile) to deviate from a stable flight attitude by oscillations of the longitudinal axis in a vertical plane about the center of gravity.
    22.
    to fix a tent or temporary habitation; encamp:
    They pitched by a mountain stream.
    23.
    Golf. to play a pitch shot.
    24.
    Informal. to attempt to sell or win approval for something or someone by advertising, promotion, etc.:
    politicians pitching on TV.
    25.
    Rare. to become established; settle down.
    noun
    26.
    relative point, position, or degree:
    a high pitch of excitement.
    27.
    the degree of inclination or slope; angle:
    the pitch of an arch; the pitch of a stair.
    28.
    the highest point or greatest height:
    enjoying the pitch of success.
    29.
    (in music, speech, etc.) the degree of height or depth of a tone or of sound, depending upon the relative rapidity of the vibrations by which it is produced.
    30.
    Music. the particular tonal standard with which given tones may be compared in respect to their relative level.
    31.
    Acoustics. the apparent predominant frequency sounded by an acoustical source.
    32.
    act or manner of pitching.
    33.
    a throw or toss.
    34.
    Baseball. the serving of the ball to the batter by the pitcher, usually preceded by a windup or stretch.
    35.
    a pitching movement or forward plunge, as of a ship.
    36.
    upward or downward inclination or slope:
    a road descending at a steep pitch.
    37.
    a sloping part or place:
    to build on the pitch of a hill.
    38.
    a quantity of something pitched or placed somewhere.
    39.
    Cricket. the central part of the field; the area between the wickets.
    40.
    Informal.

    1. a high-pressure sales talk:
      The salesman made his pitch for the new line of dresses.
    2. a specific plan of action; angle:
      to tackle a problem again, using a new pitch.

    41.
    the specific location in which a person or object is placed or stationed; allotted or assigned place.
    42.
    Chiefly British. the established location, often a street corner, of a beggar, street peddler, newspaper vendor, etc.
    43.
    Aeronautics.

    1. the nosing of an airplane or spacecraft up or down about a transverse axis.
    2. the distance that a given propeller would advance in one revolution.

    44.

    1. the motion due to pitching.
    2. the extent of the rotation of the longitudinal axis involved in pitching.

    45.
    Also called plunge. Geology. the inclination of a linear feature, as the axis of a fold or an oreshoot, from the horizontal.
    46.
    Machinery.

    1. the distance between the corresponding surfaces of two adjacent gear teeth measured either along the pitch circle (circular pitch) or between perpendiculars to the root surfaces (normal pitch)
    2. the ratio of the number of teeth in a gear or splined shaft to the pitch circle diameter, expressed in inches.
    3. the distance between any two adjacent things in a series, as screw threads, rivets, etc.

    47.
    (in carpet weaving) the weftwise number of warp ends, usually determined in relation to 27 inches (68.6 cm).
    48.
    Cards.

    1. all fours (def 2).
    2. auction pitch.

    49.
    Masonry. a true or even surface on a stone.
    50.
    (of typewriter type) a unit of measurement indicating the number of characters to a horizontal inch:
    Pica is a 10-pitch type.
    Verb phrases
    51.
    pitch in, Informal.

    1. to begin to work in earnest and vigorously:
      If I really pitch in, I may be able to finish the paper before the deadline.
    2. to contribute to a common cause; join in:
      When they took up a collection for the annual dinner, he promised to pitch in.

    52.
    pitch into, Informal.

    1. to attack verbally or physically:
      He apologized for pitching into me yesterday.
    2. to begin to work on vigorously.

    53.
    pitch on /upon, to choose, especially casually or without forethought; decide on:
    We pitched on a day for our picnic

    #1190741
    arrowwise
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    The whole 60 second info spiel is a bit of an American fad. Pitching is more about having clarity about what you do in minimal / simple words that maximises a favorable response (in what you are looking for) from the people you are speaking to. In a world of building relationship building your pitch needs to slowly be received over many contact points rather than one initial burst.

    #1190742
    getcontented.com.au
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    bb1, post: 224756, member: 53375 wrote:
    Sure is in my opinion, you are offering to create Mr Linquistics a website , because you believe he hasn’t got one. Quote “” (though of course, if you’re interested, I’m sure we’d love to help you out there ;-)). “”end quote
    At the bottom you have your signature advertising your business.

    Wow if that’s not a pitch I am not sure what isn’t.

    PS. I am not saying there is anything wrong with trying a pitch on Mr Luke, more that to me that is a sales pitch

    I’m offering EVERYONE to create a website. This is my job. Does that mean every word that I utter is a pitch?

    Just stating what I do… is that pitching? :) haha. you’ve opened up the discussion again.

    Haha Why the massively verbose set of dictionary definitions, (50+!) only one of which is relevant to this discussion?

    GetContented: We make websites for businesses like yours.
    Bert: You’re pitching!
    GetContented: I’m just describing what we do. If you want it, that’s up to you. My statement of what we do is not designed to sell it to you. We’re not trying to convince you of anything, other than to describe what we do.

    I really don’t think stating what you do is a pitch. You can tell me you do landscaping for houses, or you mow lawns for people, or that you’re a chessmaster which chess people love to watch. None of these things is actually a pitch. If you have a house and someone says “we mow lawns for people with houses” I still don’t think that’s a pitch – just someone describing what they do to someone who is within the target market for the product or service of that person making the description. It’s up to the audience whether they’re going to enquire further.

    #1190743
    bb1
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    Julian, The Op was seeking peoples opinions on what they considered (my reading of the question), so I have just given an example of what I consider to be a pitch. My opinion may be right or it may be wrong, or it may align with 60% or the audience or only 30% or maybe zero percent.

    In the example I gave above you didn’t just state what you did, you offered to do it for Mr luke, in my opinion (opinion) that’s a pitch. I am not saying it is right or wrong, just stating an opinion.

    If I said to Mr anon, that I do landscaping , here are my contact details, would you like me to do it for you. In my opinion that’s a sales pitch. IMO

    I depart this discussion

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