Home – New Forums Marketing mastery Define ‘pitching’ as opposed to merely telling someone what you do

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  • #1190744
    getcontented.com.au
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    bb1, post: 224766, member: 53375 wrote:
    Julian, The Op was seeking peoples opinions on what they considered (my reading of the question), so I have just given an example of what I consider to be a pitch. My opinion may be right or it may be wrong, or it may align with 60% or the audience or only 30% or maybe zero percent.

    In the example I gave above you didn’t just state what you did, you offered to do it for Mr luke, in my opinion (opinion) that’s a pitch. I am not saying it is right or wrong, just stating an opinion.

    If I said to Mr anon, that I do landscaping , here are my contact details, would you like me to do it for you. In my opinion that’s a sales pitch. IMO

    I depart this discussion

    Indeed! Reading you loud and clear! :) We pretty much all agree, it seems.

    #1190745
    MD Clean
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    Hey Julian,

    I use taxcalc all the time. Awesome tool.

    To the original question, sometimes the receiver of the info hears the message as a pitch even if you didn’t want them to… if that is happening too frequently and you gauge it makes you or the other party uncomfortable, best tone it down a little.

    #1190746
    getcontented.com.au
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    MD Clean, post: 224912, member: 58759 wrote:
    Hey Julian,

    I use taxcalc all the time. Awesome tool.

    To the original question, sometimes the receiver of the info hears the message as a pitch even if you didn’t want them to… if that is happening too frequently and you gauge it makes you or the other party uncomfortable, best tone it down a little.

    This is really good point, Paul!

    And that’s why I would posit that listening needs to be at the base of all communication. There’s no way to do what you suggest and tone it down if you’re not able to see/listen to the person enough to tell that it’s too much to them. (Setting aside, for the moment, the cases where the person on the other end of your communication is actively hiding their feelings and thoughts from you, because that’s almost another matter).

    However, how does one get better at listening? How does one get better at “being appropriate?” better at knowing what will be accepted with wide open arms versus shouted down in pain? I guess experimentation and experience are the only tellers here.

    So I feel you’ve hit on something very important here: that whether it’s a pitch or not is a lot to do with what’s going on inside the “audience” of the comunication. :) Nice :)

    #1190747
    MD Clean
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    getcontented.com.au, post: 224913, member: 72814 wrote:
    This is really good point, Paul!

    However, how does one get better at listening? How does one get better at “being appropriate?” better at knowing what will be accepted with wide open arms versus shouted down in pain? I guess experimentation and experience are the only tellers here.

    Google has a search for everything! Search, active listening skills for listening.

    #1190748
    getcontented.com.au
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    MD Clean, post: 224915, member: 58759 wrote:
    Google has a search for everything! Search, active listening skills for listening.

    Indeed :) I was actually asking a rhetorical question, though. No one can teach us how to be a better listener, much as we’d all no doubt prefer to delegate our responsibility to a product or service of a teacher or mentor, I don’t think we *can* abdicate this particular one if we wish to be “effective”. Listening and following my particular advice or assertions here would be ironic. One needs to make up one’s own mind about what to do here – follow, don’t follow, think for oneself, don’t think for oneself, try it out to see oneself, don’t try it out – it’s each of our individual decision, and what works for us, obviously.

    It’s (just!) my experience that at best, a “teacher” or “mentor” can provide a context where it’s more possible to find this kind of listening, and point toward the way. (A training place / context… the japanese call these things a DOJO – roughly translated, a “place… of the path”).

    #1190749
    Justin Laju
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    It comes down to intention. Thought is just thought – or mind content without direction. Intention is thought with direction. In a similar sense, just telling someone what you do is just informing – but if you have the intention to persuade them or the intention to “call to action” then it’s a pitch.

    Whether that intention manifests overtly or not is where the point of contention is – how strong is the persuasive message in both the content or words expressed, and in the perhaps less tangible “intent” behind the content/words.

    People will often have negative filters pop up in their awareness when they notice triggers that awaken their attention to the fact they are being “sold to”. The best way to avoid that is to come from a service orientation (ie serving them not yourself).

    Even if the content or words expressed are not “pitchy” or pushy – people will feel the intention behind your message, and call it a pitch even when the words or content have no persuasive lexicon (choice of words) used.

    So, imo if it’s a pitch or not comes down to intention – and intention is the creative force turning ideas/thought into manifestation through direction.

    101 Telemarketing – Jedi Mind Tricks

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