Home – New Forums Tech talk Demystifying SEO

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  • #989368
    IncredibleCo
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    I got this article in my inbox from Dan Norris, currently turning over around $400,000 per year and a Flying Solo member. I asked him if I could publish it and he said go ahead, so here it is.



    Hi there

    Welcome to my weekly update. I put up our monthly income report today for August (see August WP Curve report, 21% revenue growth).

    The coolest thing was seeing our SEO (Search Engine Optimization) strategy finally paying off. There is so much BS in the SEO world. It makes me happy that we can get 4,578 visits to 1 blog post without doing anything that a traditional SEO person would call SEO.

    This is all we do and all we’ve ever done.
    Create content that people care about and do it consistently.
    Build a brand and a community that people care about.
    Have 4 very basic on-page things in place (those are covered in here).
    It’s funny because with my last site, I tried every SEO trick under the sun. And what’s more, it worked back then! I had a site that ranked number 1 for ‘website design’ in Australia and number 3 for ‘web design’.

    The thing is though, that site didn’t get more than 4,000 visits per month from Google to the ENTIRE SITE!

    Anyway, if you have any questions about our SEO strategy please feel free to reply. If you want to check out our August monthly report, here it is.

    Thanks and enjoy the rest of your week.



    In that same article he links to his practical guide to SEO. Here.

    Cheers – Phil

    #1171781
    Gizmo
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    Hello,

    Thats really good to read.

    Sounds like google are getting their search algorithm to work better with every evolution.

    SEO is changing rapidly to keep up. Must be very hard for skilled SEO people to keep the skills up to date.

    #1171782
    Byron Trzeciak
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    I only found this website today, so it’s coincidence that you have just posted an article about their success.

    I like the approach.

    1. High Value Content
    2. Basic Keyword Research
    3. Onpage SEO
    4. Content Marketing.
    5. Long term strategy

    The problem with businesses is that they get fixated on short term results and ranking on 1 – 10 keywords. When it’s all about long term, creating awesome content and targeting your defined customer.

    So many businesses could crush the competition if they took the long term approach and could understand the return.

    Dan talks about posting 15 articles a month which is a decent effort. Another article I read said focus less on the amount of articles and more on the epicness and then market the hell out of it.

    Some keywords might have 300 average monthly searches and the number 1 result might get 33% of that which is 100 visitors per month. With so many other searches occuring it doesn’t make any sense to put all your eggs in one basket.

    #1171783
    John Romaine
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    Dan doesn’t have an SEO strategy. He never did. Ask him.

    #1171784
    websitedesigner
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    Thanks for posting Phil. I’ve been a bit slack with the forum lately. I think the comments above sum it up. No shortcuts, just a lot of content that hopefully people care about and a lot of brand building. We are now ranking higher than any other company in the world for ‘wordpress support’ other than wordpress itself which is pretty cool after a year and no SEO other than the content.

    #1171785
    pauls
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    Dan writes great content that educates and engages its audience. He has also focused strongly on outreach and engaging with influencers which has helped inbound links generation. While there has been no link building – SEO has evolved to be so much more which covers many of the tasks Dan would be doing in auto pilot. Lets keep in mind Dan ran a web design agency prior. So while this is an awesome achievement for an Australian startup, mimicking his achievements is no simple task or strategy.

    So to say that you can achieve great results with no SEO, is a bit of a fib.
    If your intending to leverage off Google exposure, you need a strategy, a structure and a lot of hard work and testing.

    #1171786
    John Romaine
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    websitedesigner, post: 199546 wrote:
    No shortcuts, just a lot of content that hopefully people care about and a lot of brand building.

    This.

    This is why Dan is getting great results in this space. Because he “gets it”.

    Publish great content, consistently, for your readers, not bots.

    This is something that business owners MUST understand.

    If you’re not publishing content – game over
    If you’re publishing content for bots – game over
    If you’re publishing keyword focused content – game over

    When you generate great content, promote your brand and build an audience, you build site authority, and with that comes improvements within the search engines.

    One of the biggest frustrations I’m faced with, within my own business is trying to educate business owners about the importance of content, because let’s face it – search engine results are content driven.

    #1171787
    pauls
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    I agree – as long as its focused content – we don’t write just for the sake of it.
    Want to also emphasise that you need a strategy or at minimum an understanding of how to create Google friendly pages.

    I see too many sites with great copy published onsite, offsite, using newsletter products etc.
    There needs to be structure and reason behind what you publish and where its published.

    If your going to write great content, you want it to work as hard as it can for you.
    No matter how much we focus on content – lets not forget, the web, or what we see of it through Google is a complex technical framework.

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