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Google created the Disavow tool to allow low quality and toxic links that we are unable to remove, to be discounted from being associated with your site. The backlinks pointing to our site can negatively impact our site’s rankings and authority with Google.
So, make sure we run a backlink audit ion timely basis to analyze links referring to a specific URL, review the “toxic score” for each of our backlinks and create a file that lists all of those URLs and domains that need to be disavowed or removed.
Google states that a properly-formatted list is:
“a text file (the file type must be .txt and it must be encoded in UTF-8 or 7-bit ASCII) containing only the links you want to disavow—one link per line. If you want Google to ignore all links from an entire domain (like example.com), add the line “domain:example.com”. Your text file can include additional information about excluded links, as long as each line of description begins with the “#” character (all lines beginning with # will be ignored). Don’t upload the entire list of links to your site: the text file that you upload is the list of links you want Google to ignore.”
The link removal and disavow process is time consuming, and great care should be taken so that good links that are actually helping your site are not touched, and the ones that are dragging us down are removed.
Link analysis and removal is what everyone need if we find our-self facing a link-based penalty or have been hit by the algorithm update, so don’t miss it.
Cheers!
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