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  • #995098
    misosora
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    Hi everyone!

    I got distribution product from oversease , I am looking to find customers, Its eyelash. The brand is popular already and it is available online however its first time coming into shops. So I am just wondering whats the best way to contact or better say attract shops like pharmacies or woolworth or target?just any shop that is selling beauty brands in Australia.
    Do I need a broker in order to contact these shops?what is the best way to get their attention?
    Many thanks,

    #1200001
    Anonymous
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    If you are sole distributor in an area, see if you can gather sales data from your supplier with regards to sales in other territories. For a new product you have to present a strong case that if they stock it that it will sell. There is only so much shelf space. If you want to deal with the big retail chains you’ll need to be able to show you can meet certain supply levels and they will want a lower buy price than what you would probably get going to smaller retailers, so your margins will be smaller but increased turnover should make it up.

    If it is only a few products and you want to get into the big retail chains you are best off looking for a larger wholesaler who already supplies these shops to sell your product to. You will lose more margin, as you have a middleman but only having to supply to a few customers means you might be able to reduce expenses like delivery and marketing. Instead of delivering to multiple stores you simply deliver to the wholesaler and they bear distribution and marketing costs.

    For a distributor looking to get product into shops, trade shows are important however they can be expensive, if possible find other small distributors of non-competing and/or complementary products and pool resources to get a booth. You are best off looking to start small and sell to independent retailers, gather detailed sales data, like sales growth to start building a case to take to bigger wholesalers and retailers.

    #1200002
    misosora
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    Smb, post: 236802, member: 79633 wrote:
    If you are sole distributor in an area, see if you can gather sales data from your supplier with regards to sales in other territories. For a new product you have to present a strong case that if they stock it that it will sell. There is only so much shelf space. If you want to deal with the big retail chains you’ll need to be able to show you can meet certain supply levels and they will want a lower buy price than what you would probably get going to smaller retailers, so your margins will be smaller but increased turnover should make it up.

    If it is only a few products and you want to get into the big retail chains you are best off looking for a larger wholesaler who already supplies these shops to sell your product to. You will lose more margin, as you have a middleman but only having to supply to a few customers means you might be able to reduce expenses like delivery and marketing. Instead of delivering to multiple stores you simply deliver to the wholesaler and they bear distribution and marketing costs.

    For a distributor looking to get product into shops, trade shows are important however they can be expensive, if possible find other small distributors of non-competing and/or complementary products and pool resources to get a booth. You are best off looking to start small and sell to independent retailers, gather detailed sales data, like sales growth to start building a case to take to bigger wholesalers and retailers.
    Thank you

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