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  • #967187
    Breevree73
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    I am a new business, specialising in administrative and policy/procedure consulting.
    Unfortunately, the word has not passed round as quickly as I would have liked, and my income is suffering as a result.
    My question is this:
    Is it worth my while to ‘forgo’ the niche I’m trying to build into, and instead take on whatever work comes my way?
    (So, instead of ONLY consulting, I’d end up doing bookkeeping, etc)
    Anyone had experience in this?

    #1024373
    Jake@EmroyPrint
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    My personal approach is to try and target my niche, but if work flows in from other sources / markets then I will never turn it down.

    Sure, of course there are certain products in my line that are more profitable and require less work, but I’m never going to turn down a client if they are outside that core.

    At the end of the day, money is money.

    – Jake

    #1024374
    CruzAccountant
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    • Total posts: 195
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    Sometimes your first few clients determine your niche. You service a few with something in common, next thing you know you have a niche you never knew you had.

    #1024375
    Burgo
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    True, but if you have your heart set on a particular neich then concentrate on that market and/ or get a part time job to supliment your income allowing you toconcentrate on building your neich market.

    I accidentally got into a neich after flowndering for several years letting other areas come in so that I could survive.

    Years later we had a recession that we had to have and my business was almost wiped out except for the neich, I took on a part time job to survive and this allowed me to concentrate on building my neich market.

    Ive now retired but still have 400 + customers from the neich market that are refusing to let me totally retire.
    So stick with what you want to do.

    #1024376
    Anonymous
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    I think during the start up days you need to take the income from where ever you can.

    That keeps things ticking along until you have enough cash flow to focus on what you really want to do.

    It’s a balanced approach.

    You always hear the same story about people who make movies.

    They can’t make the movie they’ve been dreaming about until they make a commercially successfully one. They need success for finances or street cred, etc.

    Same rule applies (to an extent) here.

    Good luck with it all

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