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September 21, 2011 at 11:18 pm #1051959September 22, 2011 at 6:47 am #1051960Up::0Get edited., post: 79794 wrote:I’m (very) new this, but one of the first things I did was to setup a Facebook page for my business. So far it has 124 ‘Likes’. I also setup a Twitter profile which currently has 1042 followers.
I did this for a couple of reasons. Firstly because my business is entirely online, I thought (assumed!) that the kinds of people who might look for and use an online service, would probably also be fans of social networking.
Secondly, I’m predominantly targeting a younger market, and kids seem to be online all the time!
Finally, signing up for a Facebook Page is free, which means I can afford it.
All that said, for this past week my main goal has been to get my name/service “out there”, and to develop a pool of followers. So my updates have been funny or left of center, rather than sales-driven.
@ Get edited – Just checked out your website – I love your style!
September 22, 2011 at 11:43 am #1051961October 19, 2011 at 9:58 pm #1051962Up::0Being pretty much an online business, I plan on using social media to promote my company http://www.facebook.com/camerachickau. I have a full web page where people can buy things from but will uses the Facebook page to promote giveaways and find out from the end users how to better my products. Thanks for the links you have all supplied. I will be checking them out including the blogs and again – brilliant resource Flying Solo
Natalie
October 20, 2011 at 6:58 am #1051963Up::0Hi to everyone
I have just set up a facebook page: http://www.facebook.com/Insure4uAustralia . Hope you guys like it.
Our fan page is all about providing people with insurance suggestions and advice for a variety of insurance cover. Our articles range from life to income insurance to help you choose the right cover.
October 25, 2011 at 3:21 am #1051964Up::0Gingercake, post: 63785 wrote:Hi there,I was wondering if the Facebook Fanpage concept actually works for any of you and if so, how? Do you actually gain direct sales from it or is it more of a good place for you to socialise on-line with your clients and would-be’s?
I have to admit that I do actually enjoy posting items of possible interest for others to see but it is definitely quieter than I hope for. Here’s my link to my page, so critique away if need be, ha… but I’d love to see you there if if interests you!
http://www.facebook.com/#!/pages/AllThingsPretty/302140255328
Hey,
We maintain a Facebook fan page. We don’t have a massive amount of fans (we have just over a hundred at the time of writing this), but we get regular feedback from things we post on the page. We upload photos from our studio (whenever we’ve got new furniture or something cool in the office) as well as links to new articles on our blog, photos of any new work we’ve done … that type of stuff.
We also randomly do giveaways, for example last month we gave out a few copies of an album by one of the artists on a record label we did a website for.
In terms of sales, nothing really. It’s more of a platform for interacting with your existing client/fanbase. We’ve run a few ads through Facebook and seen a big influx of traffic, but nothing that has converted into new work.
One thing that’s really handy about having a FB page is being able to tag other pages in status updates. Whenever we do work for a company, we tag them in a status that links to the work we did. This gets your page to appear on their profile, which can lead to more exposure.
Really you have to treat your FB page as a way to interact with existing fans. In my industry, anyway, social network users aren’t normally useful in terms of sales. It’s more of an exposure thing.
Hope this helps!
October 26, 2011 at 1:38 am #1051965Up::0Hi there! I’m still in the process of building my facebook page (http://www.facebook.com/exactediting). One of the first things I would suggest is getting a dedicated facebook page name. You only need 25 people to like your page in order to do this and I see you have way more than that! If you go to facebook.com/pages it will allow you to add a custom page name. So instead of https://www.facebook.com/pages/AllThingsPretty/302140255328 which is what you currently have, you can shorten it to http://www.facebook.com/AllThingsPretty. Makes it easier to then incorporate onto a business card too with less text.
October 26, 2011 at 2:57 am #1051966Up::0Facebook recently introduced “talking about this” feature which appears under “like this” on business pages and it clearly shows if Facebook works for business or it doesn’t.
Likes doesn’t mean much in reality because fans can simply switch off all updates from the business they liked. So, sometimes it’s funny to see when business has 12k likes and only 35 people talking about it.
Plus, we shouldn’t forget that businesses can simply purchase “likes” – I know its dodgy practice but it does exist.
Hope this helps.
November 6, 2011 at 5:46 am #1051967Up::0Hi novnik
The benefits of a FB page are a bit intangible and difficult to measure. But…. the whole idea of it is to show the social side of you and your business. People will often check out your business via many avenues – Google, Twitter, YouTube and FB. what they want to see is what you are like as a person – social & business, you should read this book ZMOT (Zero Moment of Truth) it’s a free book by Google about this new phenomenon of social media. some say the rule of thumb with social media is 80/20 – 80% social 20% business.
Hope this helps
TrishNovember 6, 2011 at 12:10 pm #1051968November 24, 2011 at 1:28 am #1051969Up::0I’d just like to say that our business, Verve Recruitment, also has an interest in learning more about the benefits of a Facebook, Twitter, LinkedIn, Google+ page.
Our service is a business to business service and i’m not sure how relevant that is for these social sites, but we do get a high number of referals generally so we’re thinking that these sites might be a great place for us to promote ourselves.
If there’s a specialist with this type of thing that would be great to hear from you, either within the forum or by personal mesage.
November 24, 2011 at 10:44 pm #1051970Up::0We have a FB page @ Montagio Custom Tailoring however it’s a lot of work to keep it up. We thought that having a FB page is enough, and spent a lot of time auto-linking the blog on our website to FB and Twitter, but after an initial rush of interest (mostly from friends and family), our FB page has been pretty much dormant.
What I’m discovering from others is that you need to activiely participate on FB for your FB page to be of use (or have the type of customer base that lives their life on FB!). For us, our customers are 25-55 years of age, and while they do use FB, they don’t broadcast every little detail of their life on it.
So for us to get value out of FB, I’m told we need to start identifying other FB pages and groups that are affilliated with our business (e.g. restaurants, bars, fashion magazines, professional associations, TV shows, local business groups etc..) like them, and actively post comments on their page.
I’m not sure how well this works, but well give it a go.
November 24, 2011 at 11:27 pm #1051971Up::0Why not add a newsletter sign up to your facebook page and make sure that any new potential customers get on your database.
I had a look at your page montagio, you only so far have just over 100 fans, so you do not have nearly enough “likers”.
To get more people to your page, why not try some facebook advertising. Start on a small budget, and give it a test drive.
Also, once people have liked your page, they tend to not want to be advertised to constantly. Try asking questions and help solve peoples problems instead of just linking to your website. I find i don’t read posts like this.Just my thoughts.
Have fun.
November 24, 2011 at 11:32 pm #1051972November 29, 2011 at 7:47 am #1051973 -
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