Home – New Forums Marketing mastery Do SEO’s and Google Adwords really make a big difference?

  • This topic is empty.
Viewing 11 posts - 16 through 26 (of 26 total)
  • Author
    Posts
  • #1192888
    danielsidhom
    Member
    • Total posts: 11
    Up
    0
    ::

    Hey Stuart,
    I try to give the best advice from my experience. We provide both AdWords and SEO services, and I believe they both have a purpose. No Bias.

    I agree, AdWords is great to identify keywords to use for SEO but the keyword limitation is the scope of on-page keywords and content, unless you have large pockets to spend on wider range keywords.

    There are also times where basic factors of a website, when not optimised, drive up AdWords cost and usually affects overall campaign performance. i.e. unreasonable page speed load time

    I was also talking more generally rather than specific to Jim’s website which does seem to have some level of SEO applied.

    #1192889
    TomSavic
    Member
    • Total posts: 1
    Up
    0
    ::

    Hey Jim,

    I’m just as ignorant as you are about ‘what an SEO is’ … and everything I have read seems to imply it is a field of narrow and dedicated expertise where people with a good feel for how Google sorts through all of the worlds billions and billions of web content pages to find the best way to present you with the best match to what you are looking for.

    The most appropriate results … in order of relevance … and popularity.

    Most SEO experts will not be able to explain to you how it really works … and can at best take an educated guess at why it works … and that’s because Google keeps changing the algorithms it uses constantly … and can be pretty secretive about them too because a lot of money can be made by being the top ranked listing in an industry … and because sneaky marketers are continually trying to find ways (both legitimate … and illegitimate) to get their client’s name on the first page of Googles search results.

    I have found SEO to be a highly specific art-form wrapped in science and maths.

    The experts … are experts because of their accumulated knowledge and experience … and their trial and error derived knowledge of what works … and what does not.

    Sure they can explain the rationale and logic fine enough … but I raise my hat to anyone who can make sense of keywords, links, backlinks, search algorithms, page relevance, differing content values and the weighting factors applied to specific styles of pages, words, content and link it all back to search criteria relevance … then explain it to a lay person so that they can do it themselves.

    It is truly a dedicated area of expertise which rightfully attracts passionate and intelligent talents to make it all work properly.

    Marketers will have you believe that if you are not on the first page of Google search results … in your nominated keyword niche (meaning what people type in the search field when using Google) then you are either wasting your time … or that you are not a very good marketer.

    I don’t believe in such nonsense. We all have goals, budgets, objectives and not every tool is appropriate for every problem. There will come a time where the effort of being number on in a search ranking is an imperative goal for your business … and I wish you get there quickly.

    But I see your question as one of priorities.

    Where to first … and is SEO so important … that I just can’t do without it in my business.

    A truthful answer would be yes … and no.

    SEO is not for everybody. If you are going to rely solely on Google to bring you business opportunities … in a competitive field like online education… you better have deep pockets … a dedicated marketer … and proactive campaigns designed to attract people to what you have to offer …

    And that also means … have a very well defined brand … that is easy to understand, trustworthy and likeable … and have benefits that are more relevant to your intended customers … than your competitors.

    Because most times there is a mere nanosecond window of opportunity to get your message across to your intended prospects.

    Me ….I like to keep thing simple.

    I liken Google to the Yellow Pages. You have free listings, highlighted listings and display ads.

    The more you pay … the more visible you will be.

    Payment in Google is either in dollars if you don’t have the SEO expertise and need to pay for it … and payment for ads to attract people to your site … or payment in time … if you have to learn the art of SEO and continually work to keep it fresh, current and abreast of Google’s changing search algorithms … and what the competition is doing.

    From what I can see of your comments … SEO will become more important as the awareness amasses around your business… sure put in the relevant keywords so people can find you … but consider it a free Yellow Pages listing … for now. As you learn what works in differentiating your business, your brand and your products … you can always revisit SEO later … armed with a relevant information to define a SEO strategy.

    In the mean time I would be using the internet as a way of raising awareness for your offering … by forming relationships with potential customers… one at a time … or in relevant communities, forums and discussions … by providing free value … and in return … you will be learning about what problems your potential customers are trying to solve … what they think is important when deciding on a purchase of your style of product … and if you can … help them find a path to that solution.

    Be it your solution offering ….or someone else’s … because people always remember when someone helped them.

    The Yellow Pages is not for everyone … nor should it be … same with Google … it’s just become a lot smarter in how can get to place an ad in someone’s face when they are search for anything remotely relevant to the search term you entered.

    Marketing today is about building trusting relationships with customers and prospective customer …and that takes effort and time.

    So I would be concentrating my time on finding relevant people to tell your story to … and why it is … that what you have to offer is truly great.

    Hope this kind of thinking helps.
    Cheers
    Tom

    #1192890
    MikeDav
    Member
    • Total posts: 163
    Up
    0
    ::

    Done properly both SEO and adwords can add a huge amount of value. As John points out though, your products and the perceived value of your products need to stand up if you are to get conversions from all of the clicks.

    #1192891
    Andre89
    Member
    • Total posts: 14
    Up
    0
    ::

    Hi all,

    Great to read the discussion above. I’m also trying to understand what seems to be the smoke and mirrors world of SEO. I’ve recently had our website rebuilt using magento and am trying to work out the best ways to generate more traffic and interest to our page. Our business Glencoe Farms Australia have our own range of pasta sauces and pasta made with tomatoes from our family farm. We also have a “Friend of the Farm” service that delivers bundles of our products monthly to regular customers. http://www.glencoefarmsaustralia.com.au

    From what I can gather a combination of SEO and Social media marketing and promotion would work best but I was hoping to get some advice:
    -Has anyone got any figures from their own online business or store relating increased traffic to likely conversion? From the businesses I have spoken to it sounds like they focus on getting the customers “in the door” before optimising your site to help conversion. What sort of conversions were you achieving? 1% 2%? How many visits per month did you find started to drive this process?
    A lot of SEO businesses tell me how much traffic I can get with them, top page on google etc. but there is little point if we are not sharing our sauces with people, we would need to generate quite a few sales just to pay the SEO companies fees!

    -How effective did you find spending money through boosted posts on social media to be? I regularly put small boosts on posts ($5 or $10) to announce what farmers markets we will be attending each weekend but mainly with the aim of letting our existing followers know. Has anyone tried a large one off spend (or couple of spends) to drive a new initiative? I had considered this for our “Friend of the Farm” service as we have done no online promotion of this at all to this point, only word of mouth from markets etc.

    I sought of see getting our presence out there and more widely accessible to people as a chicken or the egg argument, I would love to have the money to share our offering far and wide but I need the sales to be able to fund it haha! Great to hear the discussion and technical thoughts from those that work within this space but would really love to hear from anyone that has taken the leap with their own online product or service and their thoughts on it.
    Cheers
    Andre

    #1192892
    Karen Francis
    Member
    • Total posts: 67
    Up
    0
    ::

    Hi Andre,

    The “smoke and mirrors” of SEO can be a challenge to decipher. While the Google algorithm changes regularly (and it does) the core of search results has not changed in over a decade. Google never wanted people to ‘game’ the system, but simply wants to deliver the best results for what a user is searching for.

    That being said, what are you wanting to achieve more, Brand awareness or product awareness? If it’s branding, then the methods you would use are somewhat different in the focus of how you approach things.

    For a lift in visibility of your products, doing research of the main keywords people already come to your site for, along with suggested keywords, then weaving them through quality content will go a long way to lifting your site presence. Google is only a robot, and is still figuring out what images mean, so having more words would bring you up further in results. Then of course, linkbuilding through local listings, reviews and quality related sites would also have benefit.

    I hope that gives you some ideas :)

    #1192893
    Natalie Khoo
    Member
    • Total posts: 67
    Up
    0
    ::

    Hi Jim,

    I’m afraid to say that no matter what SEO or marketing strategies you put in place, your website isn’t going to convert anyone. As someone who knows nothing about what you do, I am stumped at the homepage because I have no clue what it is you are offering me. There is info on who you are and what you do, but customers want to know ‘What am I looking at?’ and ‘What’s in it for me?’

    Studying is a big decision and compared to your competitors, what do you offer that’s unique? Why would they reach out to you rather than an established institution? These are the kinds of statements you need to address upfront.

    Good luck with it. Although the design could do with some work, investing in better copy will at least help in the first instance.

    Natalie

    #1192894
    Snakeman
    Participant
    • Total posts: 329
    Up
    0
    ::

    OK, this post is not just targeted at the OP, but rather a generic post in terms of similar issues I encounter. I am in a business with a lot of fly-by-night snake oil salesmen and women. Many erect really nice looking websites and online stores which appear from nowhere in days, many of which I first become aware of via google ads. As a matter of course I like to do a bit of research into the business, as in who runs it, their history and the like.
    If I have trouble finding the owner of the business, contact details, a phone number and the like, and/or get directed around to pages with “forms” and other time-wasting paraphernalia which does not get what I want, all I see is red flags and “scammer” in big letters.
    Same applies if I got to a nice looking web page and then the linked pages have big “under construction” or “come back soon” tags all over them. Same thing. In other words, if in business – avoid the above.
    All the best

    #1192895
    Robo81
    Member
    • Total posts: 3
    Up
    0
    ::
    Stuart B, post: 226873, member: 10757 wrote:
    What exactly do you mean you’ve added SEO’s?

    SEO = Search Engine Optimistion and it’s not something you can ADD to your website like sticking a magnet on a fridge…

    Seems like a bit of a warning sign that perhaps your knowledge of web/seo has some fundamental gaps.

    I would be guessing a plugin like yoast or all in one.

    #1192896
    Andre89
    Member
    • Total posts: 14
    Up
    0
    ::
    Karen Francis, post: 231254, member: 72549 wrote:
    Hi Andre,

    The “smoke and mirrors” of SEO can be a challenge to decipher. While the Google algorithm changes regularly (and it does) the core of search results has not changed in over a decade. Google never wanted people to ‘game’ the system, but simply wants to deliver the best results for what a user is searching for.

    That being said, what are you wanting to achieve more, Brand awareness or product awareness? If it’s branding, then the methods you would use are somewhat different in the focus of how you approach things.

    For a lift in visibility of your products, doing research of the main keywords people already come to your site for, along with suggested keywords, then weaving them through quality content will go a long way to lifting your site presence. Google is only a robot, and is still figuring out what images mean, so having more words would bring you up further in results. Then of course, linkbuilding through local listings, reviews and quality related sites would also have benefit.

    I hope that gives you some ideas :)
    Hi Karen,

    Apologies I’ve been off the forum for quite a while, thanks so much for your thoughts :) We’ve been focusing on growing our presence in retail stores over the last year but I’m keen to take another look and start trying to get our online store firing. Hope you have a great 2019 too!
    Cheers
    Andre

    #1192897
    jackmcsucky
    Member
    • Total posts: 1
    Up
    0
    ::

    Yes it does. There is also social media that even hiring a Social Media Management Company [Mod Edit To Remove Overly Promotional Links] is a must now for businesses.

    #1192898
    JonJon1212
    Member
    • Total posts: 10
    Up
    0
    ::

    You should bear in mind all SEO nuts and bolts while building a website. Links are crucial, as much as blog posts ( if you run a blog). Though results may yield a year or so after.

    Adwords will bring results immediately, if tuned up properly.

    I would prefer the second, if not having a budget for expensive specialists

Viewing 11 posts - 16 through 26 (of 26 total)
  • You must be logged in to reply to this topic.