Home Forums Tech talk Do you consider building a website or use social media?

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  • #1000388
    ruonline
    Member
    • Total posts: 3

    Hi,

    I’ve been a business owner for quite some time now and most of the time people who own businesses have this dilemma of how they could market their business outside their location.

    I know that social media is one of the best things you can go to but do you consider building a website (perhaps availing a service from web development companies) to expand the existence of your business throughout Australia?

    What are your thoughts?

    #1224178
    Jeremy McClelland
    Member
    • Total posts: 1

    I see a website as being the core of your business marketing and one that you can control, social media will come and go over time but having a core website helps centralise, by all means utilise the social media platfoms that are currently popular but use them to drive traffic to your website.

    Additonally, in my experience with some customers that have been Facebook only, having a website legitimises them. While 90% of their traffic may start with facebook having a website can harbour a sense of trust in the business they are dealing with, even a simple landing page with about information and contact details helps with online trust.

    Of course no one solution is the silver bullet and will depend on the nature of your business and your target audience. But in most omni channel situations I normally adivse to keep your content in your owned and controlled website and publish from their to your social media channels.

    #1224179
    Outsource Safety
    Member
    • Total posts: 5

    Having a website will aid in the credibility of your business for sure. It’ll help expand your clients – depending on what business you own/operate…

    #1224180
    BusinessTrade
    Member
    • Total posts: 210

    It makes sense for business owners to have both a website and some form of social media presence.

    Getting a brochure website built is quite inexpensive these days and creating a social media account is free so there isn’t any real reason why business owners shouldn’t have both.

    #1224181
    Sheena7
    Member
    • Total posts: 7

    Agree with above. However, I am going to give an insight into my way of shopping online.
    The best way I discover businesses are through amazon/ ebay/ social media.
    If there’s a vendor specific website, sure I’ll check it out but I always only buy from ebay, amazon, etc unless the item is not on sale there. There is a very simple reason for that: I am just more confident paying on these platforms. With small websites, I do not know how much they have invested in the security of their platforms, their returns policy, shipping times. A lot of this just boils down to me being familiar with these giants policies.

    #1224182
    Rowan@quaotic
    Participant
    • Total posts: 712

    Most websites go through platforms that have good security and they don’t see your payment info so you don’t have to worry about your payment security.

    But, that issue is why I always offer Paypal on my websites, and I only buy using Paypal on other people websites. I know how easy it is to open a website and disappear.
    Paypal has easy buyer and seller protections so if a buyer doesn’t get their item they can get their money back. Of course, there is always the option of bank chargebacks but Paypal is just easier as a buyer.

    #1224183
    Corey
    Member
    • Total posts: 568

    I see it as not an and or proposition but the use of both to promote a business, that is, a website & social media.

    Cheers
    Corey

    #1224184
    Johny
    Member
    • Total posts: 840

    Social Media

    #1226181
    Nick Jahet
    Participant
    • Total posts: 5

    I recommend you create mobile software apps for business. It’s a popular niche that brings you money.

    #1226904
    smithmelisa92@gmail.com
    Participant
    • Total posts: 8

    Hello,

    Both are important to promote your product online. Website is much needed to do social media.

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