Home – New Forums Starting your journey E-Commerce, is it all about numbers?

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  • #966474
    Double The Deal
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    Hi guys,
    I am starting a new online retail store in Jan 10 and at this stage I am only going to market it in WA, since we don’t have any online store on this part of the country.

    My understanding of the online business is more hits the website get the more successful the business is.

    I have very good product line and some of them have not been introduced in the Australian market so all I need help is to come up with a strategic plan to make people aware of the site and get them to check it out.

    Do you guys have any suggestions?

    Also, what do you guys buy online from a retail store?
    Thanks
    Abhi

    #1018577
    JohnSheppard
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    It’s not about numbers. No amount of the wrong people will buy from your store.

    Ask yourself who wants your product and why they want it, and why they are buying it online. Target them…

    People buying online are either;
    Looking for a niche product they cant get locally
    or
    Looking for the cheapest price

    Find a SEO/SEM specialist and talk to them about how to get targeted traffic…but don’t just go with the first guy you find…ask lots of questions…

    #1018578
    Jake@EmroyPrint
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    Further to what John said, another point to add is that a lot of people buy online for the convenience.

    I tend to avoid shopping centres like the plague and opt for online shopping because it’s generally simple, easy and mostly cheaper.

    There is absolutely no connection between a high number of hits and a high number of sales, although a large amount of traffic is helpful.

    What kind of product will you be selling? If it’s something that has an easily identifiable target market, there are great advertising solutions available on Facebook and Google that lets you target to certain Geographic areas, and with Facebook to certain interests.

    since we don’t have any online store on this part of the country.

    There are plenty of online stores in WA by the way ;)

    #1018579
    John Debrincat
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    Hello Abhi,

    Buying online is a trend that is growing rapidly and it’s not because people just want cheaper products. In fact we have customers selling online with a higher price than other retailers and being extremely successful. It is all about your unique selling proposition and it will be the difference that makes you a success online. That might mean faster delivery, better service, local service, better support or maybe better marketing and communication. People are searching more online using sites like http://www.getprice.com.au and http://www.shopping.com but the buyers want not just the best deal. Many people are time poor and shopping online fits the time available.

    The more hits you get on the website the more likely you are to get some sales in the early days. However you need to look at the analytics and determine what is really happening on your website. That includes how many unique visitors and what pages they look at when they are online.

    The easiest way to get started is with a pay per click program like Google Adwords as it is often difficult to get good organic page rank for a new website. You will be promised by SEO “experts” a first page listing or top 10 listing or maybe even first place. There are no guarantees and most of those promises are rubbish if you are in a competitive field. There are good SEO companies but they won’t make promises.

    Starting an online business can be a lot of fun and rewarding there is a good whitepaper we have written at – http://tinyurl.com/ecommerce-costs-issues. It is pretty generic so the advise is straight forward regardless of what company you use or how you create you webstore.

    Just remember that “content is king” and there are no short cuts. Use a reputable provider, look at how you will take payments online and the safety and security aspects as they add up to trust. Look also at shipping and delivery as that is a major areas that turns browsers into buyers. But bottom line make sure that you have a plan and a budget.

    Good luck

    John

    #1018580
    Gavin
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    Double The Deal, post: 21538 wrote:

    My understanding of the online business is more hits the website get the more successful the business is.

    I have very good product line and some of them have not been introduced in the Australian market so all I need help is to come up with a strategic plan to make people aware of the site and get them to check it out.

    Do you guys have any suggestions?

    Also, what do you guys buy online from a retail store?
    Thanks
    Abhi

    Hey Abhi, have you considered joining an Aussie affiliate program when you launch? Joining someone like clixgalore.com.au may be of some benefit to you, may be cheaper than PPC as well as this can be outsourced (or restricted) to affiliates as well. This way you only pay commission on sales.

    BTW Let me know if you want to do a link exchange ;)

    What do I buy online… Well I did all of my Xmas shopping Online this year! and I do my grocery shopping online too! lol

    #1018581
    brandog
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    Hi Abhi

    Congratulations on starting your new business!

    As previously suggested, it’s not about how many hits your site receives, it’s about how many clicks it receives from your target audience. Compare 10,000 click per month from a random audience vs 1,000 clicks per month from a target audience: I would prefer the 1,000 clicks any day! Clicks from your target audience also offers a lot of intelligence on how your can improve your site – because what they do (and don’t do) on your site is full of clues on how you can improve your conversion ratios.

    TV commercials target randoms – compare this with CPC advertising which targets specific audiences.

    Now I too have recently started my own business and thought I would share a couple of things with you:

    1. If you find you have a high click rate, but low conversion rate, you need to look at your landing pages, your copy, pricing, value proposition.

    2. Offer as many different payment methods as possible. At first I only offered PayPal, thinking this is what everyone would feel safe with. When I expanded the payment options to include Direct Deposits, Cheques and Money Order, my sales conversions increased the very same day – which makes me wonder how many sales I lost by not having these options.

    3. Google Analystics – you must track your customers behaviour on your site. This is the only way I knew I had to offer more payment options, because Google Analytics indicated that people were abandoning the order at the shopping cart. I then contacted each of these customers for feedback, and they said they wanted to pay but only by cheque, or only by Direct Deposit etc. I managed to save all of these transactions by giving them my bank details, and then updating the site immediately to include additional options.

    4. Run an Adwords campaign – test multiple campaigns with slight variations to determine which ad is most successful. You’re looking for click through rate, as well as conversion rate. You will learn as you go – it’s not that hard. Get your adcopy and keywords spot on and from my experience, the rest takes care of itself.

    5. Why restrict yourself to WA? I would say launch Australia wide upfront just to get your name and brand out there. Even if people on the east coast do not purchase, you are still getting your name out there. WA is too narrow a market for internet sales (this is my humble opinion).

    My final tip is this: don’t trust what your SEO people tell you alone. You need to reseach broadly. Google things like “SEO is rubbish” – so you can see the flip side of it as well. I always find that the best way for me to learn a new topic (such as SEO/SEM) is to research the “bad” side of it – then I can make up my own mind one way or another!

    Would love to see your website – all the very best with your store launch and I wish you every success.

    Kind regards
    Shiraz

    #1018582
    [Former] FS Concierge
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    Hi Shiraz

    Welcome to FS – it’s nice to meet you! *waves*

    There a quite a few people around here who’ll be interested in this comment:

    brandog, post: 21673 wrote:
    Offer as many different payment methods as possible. At first I only offered PayPal, thinking this is what everyone would feel safe with. When I expanded the payment options to include Direct Deposits, Cheques and Money Order, my sales conversions increased the very same day – which makes me wonder how many sales I lost by not having these options.

    If you’ve got time to share more specifics (e.g. how much did your conversions increase by?) or other observations, there’s a thread on this very topic over here http://www.flyingsolo.com.au/forums/money-matters/3707-does-paypal-only-scare-people-away.html

    Thanks!
    Jayne

    #1018583
    Double The Deal
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    • Total posts: 14
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    Hi Guys,
    Thanks for so much for your feedback and suggestions.

    I am looking at selling usual stuff, like high quality Bed linen(thread count 500 and over), electronics, kids toys, Remote control toys, shoes PLUS some products “can’t mention them yet” which no one else is selling.

    Also, I will be providing free items every now and then.
    >>>

    Hi Gavin,
    Link exchange is something new for me, could you please provide me some information on this.
    >>>

    Hi Shiraz,

    Thank you so much for your advice. My aim is to make customer experience unique and user friendly, I am looking at few different payment options at the moment.

    In regards to going nationwide, aim is to start with marketing in WA and then again is it online store, so anyone can buy .
    >>>

    One thing for sure, Always thought running a online store will be easy but reality is not the same. :)

    #1018584
    Gavin
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    Double The Deal, post: 21724 wrote:
    Hi Gavin,
    Link exchange is something new for me, could you please provide me some information on this.

    I’ve only just really started doing link exchanges, but the idea behind it is basically that, exchanging links. If your not interested in affiliation then this would probably be the next best thing. But in saying this with your physical goods store setup with affiliation you’ll be able to reach a wider audience.

    In exchange for a listing on say my site >>links in my sig, you would say write a blog post or put a link in a partners page for the reciprocal link etc… The link doesn’t have to be in a high traffic area.

    Remember every link to you is like a vote of confidence for your website, the more people vote for you the higher up you’ll get in the search engines and get more organic traffic

    Double The Deal, post: 21724 wrote:
    One thing for sure, Always thought running a online store will be easy but reality is not the same. :)

    :) I always thought it would be easy as well… but alas which ever path we all choose there is always hard yards to be done before we can all sit back and relax.

    I definitely agree with supplying more payment methods than PayPal, alot of the shops I list only use PayPal and they don’t seem to perform as well.

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